2. ASDA NORM BASED ON TOTAL
POS CASE STUDIES
Based on 8 ASDA Case Studies
Pre During Post
16
14
12
% Sales Uplift
10
8
6
11%
4 8%
2
0
1 to 4 1 2 3 4 5 6 7 8 9 10
Week
ASDA case studies
Source: ASDA