1. High-End Fashion
• 69% wear or use high end fashion
products
• 92% shop for high end brands in-store
• Commuters spend an average of £870
a year on high end fashion
• 1 in 4 spend over £1,000
• 76% have received a high end
fashion item as a gift
• On average, commuters make 2 high
end clothing, jewellery and accessory
purchases a year
• Almost 1 in 4 buy high end clothing at
least 4 times a year
• Quality and uniqueness are key
reasons commuters buy high end
fashion
• 61% say that rail advertising would
reinforce a high end purchase
decision
• 44% of commuters are alerted to new
products by advertising
• 36% have heard of a new store
opening through advertising