1. Sports & Healthy Living
• 78% of commuters are
interested in sport with the 3
most popular being football,
tennis and F1
• The commute is a key time to
catch up on news with 44%
reading the sports pages and
38% a sports app
• Commuters are generally
happy with their health
claiming, on average, just
over half of their diet is
“healthy”.
• 65% agree they could do
more for their health
• 3 in 10 non gym users are
considering becoming a
member in 2014
• 69% do / would consider
• 76% use multiple screens
supplements to support their
when watching a live event on
lifestyle
TV for a variety of things from
following social media (31%)
to in-game betting (34%)
• Just over a third watch live
sports on a mobile device
whilst on the move