Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Connected commuter travel
1. Travel
• On average, commuters
spend 10 weeks researching
holidays
• They book an average of 4
months in advance
• Short breaks tend to be
booked 7 weeks in advance
• 2 in 3 commuters are planning
to holiday in the UK in 2012
• Popular destinations include
Scotland (23%), Cornwall (22%)
and Wales (19%)
• 58% have booked a last minute
holiday
• Price, weather and offers are key
factors when choosing a
destination
• 3 in 5 would travel further to an
airport to reduce costs
• 30% are willing to spend over
£1,000 per adult on a holiday