1. RETAIL BANKING CATEGORY
Market Overview:
• Consumer confidence is stabilising
− 3/5 say that their financial situation is either comfortable, or that they
get by
• Majority of consumers are budgeting and prioritising price over
quality
− Higher Earners have not cut back their spending
• Banks and building societies are gaining trust to look after people’s
money
JCDecaux Airport Passengers:
• 48% of people who have flown through a JCDecaux Airport in the
last 12 months have an ISA
• 57% of JCDA passengers think about finances when flying
• JCDecaux Airport passengers are:
− Of a higher socio-economic and income group
− Financially Astute: 61% of people who have flown through a
JCDecaux Airport see themselves as being very good at managing
money
− Financial Decision Makers: 97% of JCDecaux Airport business
travellers are decision makers in the financial and legal services
− An affluent business audience
Sources: Consumers, Saving and Investing, January 2011 and 2012, Mintel; Consumers and the
Economic Outlook – Quarterly Update, February 2012, Mintel; BAA 2011; JCDecaux Finance panel
2011; TGI GB 2011; JCDecaux Airport Business Traveller Survey 2011 info@jcdecauxairport.co.uk