2. WAITROSE NORM BASED ON
TOTAL POS CASE STUDIES
Based on 14 Waitrose Case Studies
Pre During Post
24
22
20
18
% Sales Uplift
16
14
12
19%
10
8
6
4 10%
2
0
1 to 4 1 2 3 4 5 6 7 8 9 10
Week
Waitrose POS case studies
Source: Waitrose