5 Ways to Improve Your Website's Conversion Rate

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JDR Group

The JDR Group lists 5 ways that can help you improve the conversion rate from visitors to your website.

Business Technologie

5 Ways To
Improve Your
Conversion
Rate
JDR Group

Your Conversion Rate
 Out of every visitor to
your website, only a
percentage of them
will actually call or
email you, or
purchase something
from your site, and
these interactions
are classed as a
conversion.

Your Conversion Rate

 Thepercentage of
people that take
an action after
viewing your site is
your conversion
rate

How Can I Improve That
Figure?
 Here are five basic
tips that you can
follow use to
encourage more
people to go from
being just a visitor
to a valued
customer.

1. Contact Details
 Make your contact details really clear
and easy to find.
 Your phone number and email
address should be at the top and
bottom of each page
of your website

2. Unique Selling Proposition
 “If I was looking for your product, why
should I pick yours over any of the other
similar products out there?
 If you can clearly define what is different
about what you offer and you
can get that across effectively,
you’ll have lots more
people spending
money with you.

3. Social Proof
 Everywebsite in
your industry will tell
you what a great
company they are

 Prove it!

3. Social Proof
 Testimonials
 Case studies
 Examples of clients
that you’ve
worked with
previously

4. Make An Offer
 Discount on your
first purchase
 Free delivery
 Coupon on your
website that can
be redeemed
instore

5. Calls To Action
 If
you want people to get in touch with you,
you have to ask them

5. Calls To Action
 Call
us now on this
number!

 Fill
in this form for a
free copy of our
ebook

JDR Group are a web design and internet marketing company
based in Derby. Whether you already have a website or are starting
from scratch it is JDR's aim to provide you with a full range of
services, from website design to email marketing, search engine
optimisation and advanced internet marketing strategies. We aim to
supply you with useful information on an ongoing basis to help you
make the most of both your online and offline marketing strategies.

Visit us on Our Website
Follow us on Facebook
Follow us on Twitter
Find us on LinkedIn
Check out our YouTube Channel for some more great advice and
tips

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5 Ways to Improve Your Website's Conversion Rate

1. 5 Ways To Improve Your Conversion Rate JDR Group

2. Your Conversion Rate  Out of every visitor to your website, only a percentage of them will actually call or email you, or purchase something from your site, and these interactions are classed as a conversion.

3. Your Conversion Rate  Thepercentage of people that take an action after viewing your site is your conversion rate

4. How Can I Improve That Figure?  Here are five basic tips that you can follow use to encourage more people to go from being just a visitor to a valued customer.

5. 1. Contact Details  Make your contact details really clear and easy to find.  Your phone number and email address should be at the top and bottom of each page of your website

6. 2. Unique Selling Proposition  “If I was looking for your product, why should I pick yours over any of the other similar products out there?  If you can clearly define what is different about what you offer and you can get that across effectively, you’ll have lots more people spending money with you.

7. 3. Social Proof  Everywebsite in your industry will tell you what a great company they are  Prove it!

8. 3. Social Proof  Testimonials  Case studies  Examples of clients that you’ve worked with previously

9. 4. Make An Offer  Discount on your first purchase  Free delivery  Coupon on your website that can be redeemed instore

10. 5. Calls To Action  If you want people to get in touch with you, you have to ask them

11. 5. Calls To Action  Call us now on this number!  Fill in this form for a free copy of our ebook

12. JDR Group are a web design and internet marketing company based in Derby. Whether you already have a website or are starting from scratch it is JDR's aim to provide you with a full range of services, from website design to email marketing, search engine optimisation and advanced internet marketing strategies. We aim to supply you with useful information on an ongoing basis to help you make the most of both your online and offline marketing strategies. Visit us on Our Website Follow us on Facebook Follow us on Twitter Find us on LinkedIn Check out our YouTube Channel for some more great advice and tips

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