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JG-SSG Fried Chicken
corporate philosophy
● T a i w a n ● S i n g a p o r e ● H a n g K o n g ● M a l a y s i a ● C h i n a ● I n d i a
◢ JG-SSG Fried Chicken
◢ Brand Introduction
◢ Memory of JG-SSG fried Chicken
After school, students liked to buy a bag of JG-SSG fried
chicken
◢ Spirit of JG-SSG fried Chicken
Inspire sharing & joy
◢ Culture of JG-SSG fried Chicken
Insist on fresh share…legendary flavor is it !!
Brand Outline
◢ Founded in 1973
◢ Headquarters:Taichung & Shanghai
◢ Global Franchise Shops:
Taiwan, Singapore, Hong Kong, China,
Malaysia, Macau, India, Australia……
◢ Culture:Perseverance, intention, innovation
◢ Promise:Legendary flavor just it
◢ Service: Deep fried delicacy & beverage
◢ Positioning: Taiwan style fine gourmet
◢ JG-SSG Fried Chicken
◢ Star Products
◢ Savory Fried Chicken ◢ Fresh Fried Squid
◢ Crispy garlic mushroom◢ Italian style cuttlefish
tempura
◢ Seasonal Fried Chicken
Salad
◢ Fried Chicken Salad
come with Thai Style
Papaya Strips
◢ SPA Chicken Cutlet:
Launched for overseas market only
◢ JG-SSG Fried Chicken
◢ Development Path
◢ 1973: Founded the first shop
◢ 1987: Own factory established & supplied to the
channel of super markets
◢ 1997: Introduced SOP
◢ 2000: Central kitchen to supply franchise shops
◢ 2002: Transform as regular chain shops
◢ 2005: First Themed restaurant launched
◢ 2007: Clean room central kitchen established
◢ 2009: Stationed in channel of dept. stores
◢ 2010: First oversea shop in Shanghai
◢ 2012:CNN recommended the top 40 Taiwan gourmet
◢ 2013:Franchise shops in HK and Singapore
◢ 2014:Franchise shops in Malaysia, and JG card launched
◢ JG-SSG Fried Chicken
◢ Organization Chart
Central Kitchen
◢ Clean room keep 18〫C for
all the process
◢ Standarized products
◢ High standard QC
◢ Bidirectional audit
◢ Own logistics delivery
◢ Regular development
meetings
Branding Center
JG-SSG
◢ Administrative support – good
diving work
◢ Business running department
◢ Different channel shops
◢ Well training courses
◢ Intrapreneurship
Shanghai Business Unit
◢Certified with HACCP
◢ Adopt fresh cut chicken of COFCO
◢Central kitchen meet with health standard
◢Shops expanded all over the Mainland China
◢ Get into global market stably
◢ Insist on “Taiwan delicacy to go ”
◢ Lead the Taiwan gourmet popular
worldwide
Singapore shop
HK – Monkok shop
Overseas Business Unit
◢ JG-SSG Fried Chicken
◢ Key Factor to Success
Key Factor-Education/Service
◢ Well training courses
◢ Internal competition
◢ Delivery service
◢ Warm smile & interplay
Key Factor-Quality
◢ Locally fresh food material
◢ Pure and stable soy oil
◢ Own central kitchen
◢ Periodic inspection sampling
◢ Visible fried oven
◢ The first double-sided scales
◢ Upper heat & lower cold patented oil pot
◢ stainless steel scoop
◢ Food grade brushes
Key Factor-Facilities
◢ JG card
◢ Different channel shops
◢ Reward activities
◢ Social care
Key Factor-Facilities
◢ JG-SSG Fried Chicken
◢ Mission & View
View:
Lead TW Fried
Chicken upgrade
the Industry
Mission:
Good model
of Fried
Chicken Brand
Quality
Control
by Central
Kitchen
Material
Bidirectional
Inspection
Safe
Food as
Basic
◢Taiwan Headquarter
◢ No. 62, Xinguang Rd., Taiping Dist.,
Taichung, Taiwan 41175
◢ tel: 8864.2395.8081
◢ fax: 8864.2395.5030
◢ http://www.jgssg.com.tw

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JG-SSG Brand Outline

  • 1. JG-SSG Fried Chicken corporate philosophy ● T a i w a n ● S i n g a p o r e ● H a n g K o n g ● M a l a y s i a ● C h i n a ● I n d i a
  • 2. ◢ JG-SSG Fried Chicken ◢ Brand Introduction
  • 3. ◢ Memory of JG-SSG fried Chicken After school, students liked to buy a bag of JG-SSG fried chicken ◢ Spirit of JG-SSG fried Chicken Inspire sharing & joy ◢ Culture of JG-SSG fried Chicken Insist on fresh share…legendary flavor is it !!
  • 4. Brand Outline ◢ Founded in 1973 ◢ Headquarters:Taichung & Shanghai ◢ Global Franchise Shops: Taiwan, Singapore, Hong Kong, China, Malaysia, Macau, India, Australia…… ◢ Culture:Perseverance, intention, innovation ◢ Promise:Legendary flavor just it ◢ Service: Deep fried delicacy & beverage ◢ Positioning: Taiwan style fine gourmet
  • 5. ◢ JG-SSG Fried Chicken ◢ Star Products
  • 6. ◢ Savory Fried Chicken ◢ Fresh Fried Squid ◢ Crispy garlic mushroom◢ Italian style cuttlefish tempura
  • 7. ◢ Seasonal Fried Chicken Salad ◢ Fried Chicken Salad come with Thai Style Papaya Strips
  • 8. ◢ SPA Chicken Cutlet: Launched for overseas market only
  • 9. ◢ JG-SSG Fried Chicken ◢ Development Path
  • 10. ◢ 1973: Founded the first shop ◢ 1987: Own factory established & supplied to the channel of super markets ◢ 1997: Introduced SOP ◢ 2000: Central kitchen to supply franchise shops ◢ 2002: Transform as regular chain shops ◢ 2005: First Themed restaurant launched ◢ 2007: Clean room central kitchen established ◢ 2009: Stationed in channel of dept. stores ◢ 2010: First oversea shop in Shanghai ◢ 2012:CNN recommended the top 40 Taiwan gourmet ◢ 2013:Franchise shops in HK and Singapore ◢ 2014:Franchise shops in Malaysia, and JG card launched
  • 11. ◢ JG-SSG Fried Chicken ◢ Organization Chart
  • 12.
  • 13.
  • 14. Central Kitchen ◢ Clean room keep 18〫C for all the process ◢ Standarized products ◢ High standard QC ◢ Bidirectional audit ◢ Own logistics delivery ◢ Regular development meetings
  • 15. Branding Center JG-SSG ◢ Administrative support – good diving work ◢ Business running department ◢ Different channel shops ◢ Well training courses ◢ Intrapreneurship
  • 16.
  • 17. Shanghai Business Unit ◢Certified with HACCP ◢ Adopt fresh cut chicken of COFCO ◢Central kitchen meet with health standard ◢Shops expanded all over the Mainland China
  • 18. ◢ Get into global market stably ◢ Insist on “Taiwan delicacy to go ” ◢ Lead the Taiwan gourmet popular worldwide Singapore shop HK – Monkok shop Overseas Business Unit
  • 19. ◢ JG-SSG Fried Chicken ◢ Key Factor to Success
  • 20. Key Factor-Education/Service ◢ Well training courses ◢ Internal competition ◢ Delivery service ◢ Warm smile & interplay
  • 21. Key Factor-Quality ◢ Locally fresh food material ◢ Pure and stable soy oil ◢ Own central kitchen ◢ Periodic inspection sampling
  • 22. ◢ Visible fried oven ◢ The first double-sided scales ◢ Upper heat & lower cold patented oil pot ◢ stainless steel scoop ◢ Food grade brushes Key Factor-Facilities
  • 23. ◢ JG card ◢ Different channel shops ◢ Reward activities ◢ Social care Key Factor-Facilities
  • 24. ◢ JG-SSG Fried Chicken ◢ Mission & View
  • 25. View: Lead TW Fried Chicken upgrade the Industry Mission: Good model of Fried Chicken Brand Quality Control by Central Kitchen Material Bidirectional Inspection Safe Food as Basic
  • 26. ◢Taiwan Headquarter ◢ No. 62, Xinguang Rd., Taiping Dist., Taichung, Taiwan 41175 ◢ tel: 8864.2395.8081 ◢ fax: 8864.2395.5030 ◢ http://www.jgssg.com.tw