PRESENTER: Marie Shanahan, University of Connecticut DESCRIPTION: Teaching Students to Rate Their Online Reputation. Part of Journalism Interactive 2013 conference Teach-A-Thon. Educators were given 5 minutes to talk about curriculum ideas, tools, class assignments and more to help digital journalism educators. Journalisminteractive.com

2. Journalism + Digital
Reputation
A lesson in privacy, publicity and online first impressions
Marie K. Shanahan
Assistant Professor of Journalism
University of Connecticut
@mariekshan

4. Plug your name into
a search engine

5. The INVISIBLE JOURNALIST
“My online reputation is nearly invisible.
None of the search results were about me.”
“When I put my full name into Google Search, none of the immediate
results are related to me. There’s a stained glass artist, a professor at
Assumption College, the Wikipedia page of a jockey from the 1800s.”
“My name is so common. I share it with
hundreds across the United States.”
“I am not even really on the map.”

6. You must have me confused with someone else
“Sharing almost an entire name with
a gorgeous celebrity married to
Daniel Craig has its benefits. But I
am much harder to find…My digital
Rachel Weisz image by snarky1 via
footprint, clearly, is not very good.”
Flickr/Wikimedia Commons, cc
“After pages and pages about an ex-
NFL backup quarterback, I finally
found most of my journalism work.”
Image via nfl.com

7. I’M THE OTHER GUY. Really.
“If you search Google Images
for my name, you will find a
photo of a boy about my age
who goes to the University of
Connecticut with the same
name. He is less concerned
about his image. This concerns
me. I am uncertain what to do Image via Twitter user @YAWWWWWW
about it.”

9. IRRELEVANT RESULTS
“I don’t have anything offensive or embarrassing,
but what’s there is unnecessary information.”
“No articles or previous work…
It shows I may not have much
journalism experience.”

10. STUNNING LACK OF PRIVACY
“I am a bit alarmed three of my random Facebook
photos are featured on Google Images.”
“So much of my life is made public
these days and without my consent.”
“To think that so much of your personal
information is so blatantly available to the
rest of the world can be terrifying.”

11. I’ve been tagged, unfortunately 
“I don’t have anything against my pictures being the
first to show in Google Images, except the fact that
those are pictures from my ex-boyfriend’s MySpace account.”

13. Follow up LESSONS
 Be your own digital publicist: Useful strategies
for online reputation management
 Ethics: How journalists
impact the online
reputations of others

14. Background image by sakurabonodori via
deviantart.com
Internet meme images created with
memegenerator.net