What do students want?
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Speakers: Helen Beetham, co-leader, Jisc digital student study Louise Turner, deputy principal, Harlow College Claire Povah, head of strategic development (student-based services), Lancaster University Paul Humphreys, founder and CEO, StudentCrowd A look at some of the resources available for finding out students’ attitudes and preferences about digital infrastructure and TEL. These include Jisc’s student tracker - run by 74 UK institutions collecting 22,593 student responses and 10 international universities collecting an additional 5,000 responses - and Studentcrowd. How do we know this data is reliable? What else could be done to find out what students want?
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What do students want?
- 1. What do students want? 6 March 2018 | ICC, Birmingham
- 2. Panellists Helen Beetham, co-leader, Jisc digital student study, helen.beetham@gmail.com LouiseTurner, deputy principal, Harlow College, lturner@harlow-college.ac.uk Emma Boys, student, Harlow College Claire Povah, head of strategic development (student-based services), Lancaster University, c.povah@lancaster.ac.uk Paul Humphreys, founder and CEO, StudentCrowd, paul@studentcrowd.com Chair: Phil Richards, chief innovation officer, Jisc, phil.richards@jisc.ac.uk
- 3. How do we know what students want?
- 4. Maslow’s (digital) hierarchy of needs © Simon Rae
- 5. How do we know what students want?
- 6. What the data and other information show
- 7. 68% 57% 81% 67% 86% 91% FE HE I know where to get help from my learning provider if I being bullied or harassed online (% agree) My learning provider expects me to behave respectfully in online spaces (% agree) My learning provider helps me stay safe online (% agree) Student digital experience tracker 2017: Digital safety and wellbeing
- 8. 82% agree that digital skills will be important in their chosen careers 50% agree their course prepares them for the workplace Yet only Student digital experience tracker 2017: Digital skills and the workplace (HE figures)
- 9. How do you act on the data?
- 10. How should we communicate with students?
- 11. My Generation
- 12. Gen Z – how they communicate
- 13. Student digital experience tracker 2017: How students use their devices Discuss learning informally on social media Make note/ recordings, and look for additional resources Access learning on the move Organise their study time
- 14. Are students satisfied with what universities and colleges offer?
- 15. How can we work collaboratively with our students?
- 16. What else do students want?
- 17. Thank you! Any other questions?
Notes de l'éditeur
- This is what we got from Hayley. Divergence in experience between UK and International students …
- Looking at the area of support, safety and wellbeing we looked at access to resources/advice and expectations in terms of behaviour. When comparing HE and FE, it’s interesting to note that high proportions of HE learners indicate that their provider expects them to behave respectfully online. Learners appear that this appears to be an expectation on their part , but they are less likely to agree that their learning provider gives them the support or information they need to stay safe online- only 57% agree with this statement or that they know where to get help from their provider if they are being bullied or harassed online with only 67% agreeing with this statement This suggests that there is more that could be done by providers to support and educate learners and making this information more visible.
- The results across learner groups indicate that more could be done to prepare learners for the digital workplace and this was particularly evident amongst HE learners With 82% agreeing that digital skills will be important in their chosen careers, but only 50% agreeing that they thought their courses were preparing them for the workplace Key thing here is this is perception based, would be interesting to track whether these perceptions change as learners move into and experience the workplace after their courses are complete. Would they actually rate their skills as sufficient Is theirs their perception of the skills accurate? Since we know that around 90% of all new jobs require good digital skills there must be a question mark over the workplace awareness of these learners and perhaps teaching staff. See: https://www.publications.parliament.uk/pa/cm201617/cmselect/cmsctech/270/270.pdf perception of the skills required accurate and perhaps workplace awareness is the issue.
- Generational Theory: frame of reference to work with, broach brush and everyone’s an individual, however provides insights into a population which we would not otherwise have. Clash of the generations, for example expectations of Gen Zs who are used to Amazon. Generation 15 year time span, it is about looking at commonalities and let’s not forget this generation (Gen Z) is still developing.
- Use different platforms for different activities Snapchat – real life moments and keeping in touch with friends Instagram – aspirational selves Twitter = news Facebook – info Also don't like to give away a lot unlike their Gen Y siblings – they have seen how that can go wrong. But as we see from Gen Z rising at work face-to-face is important to them but they need support to do this, communicating in person or by phone doesn't come naturally to Gen Z. Social media is their new playground but it's impacting on their physical Health and wellbeing (see birrell https://inews.co.uk/opinion/epidemic-despair-among-young-people-will-admit-phones-play-role/) Taken from: http://www.adweek.com/digital/josh-perlstein-response-media-guest-post-generation-z/ And https://socialmediaweek.org/blog/2017/04/stats-gen-z-social-mobile/ Make them feel valued / special