When it comes to real estate portfolio management, demand forecasting is anything but easy. However, the implications of not actively participating in demand forecasting can leave you unprepared and, ultimately, be detrimental to your business. Demystify demand forecasting by learning the reality about the four most common myths. To learn more, please visit http://bit.ly/1n1Kdh2

1. Four myths about
demand forecasting
Jones Lang LaSalle Portfolio Strategy

2. If it is not totally accurate, it is not useful.
1
MYTH
The real truth: Demand forecasting should be an
integral part of the strategic planning process.

3. We have to rely on the business lines to know their
business forecasts.
2
MYTH
The real truth: Optimal demand forecasting relies
upon an integrated, multi-source perspective.

4. Once you complete the forecast, it is “one and done.”
3
MYTH
The real truth: Demand forecasting is an active, not
static, process.

5. Historical performance translates into future expectations.
The real truth: Past performance can offer useful
perspective, but not the full picture.
4
MYTH

6. Demand Forecasting Best Practices
Base Level
Taking what businesses are telling
you and building for that.
Leading Edge
Methodically looking at many
different data points.
Process

7. Demand Forecasting Best Practices
Base Level
Planning at only the site level or
taking an ad hoc approach.
Leading Edge
Involving senior management and
strategic planning in the process.
People

8. Demand Forecasting Best Practices
Base Level
Simple Excel spreadsheets and
non-integrated technology.
Leading Edge
Integrated data from multiple internal
and external sources and systems.
Technology

9. For more information, please contact:
Michael Billing, Head of Portfolio Strategy
Michael.Billing@am.jll.com
Peter Shannon, Head of Strategic Consulting Practice
Peter.Shannon@am.jll.com
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