Presented to the Saskatchewan Waste Reduction Council May 7, 2014. On Creativity and Innovation. From the likes of Tom Kelly to Clayton Christensen, from Creative Confidence to The Innovators Dilemma. We discuss a lot of books throughout.

1. creativity
sucks!
innovation’s for
nerds!

2. everyone is born
creative; everyone
is given a box of
crayons in
kindergarten.
-Hugh MacLeod

3. “…then when you hit puberty they take the
crayons away and replace them with dry,
uninspiring books on algebra, history, etc.
Being suddenly hit years later with the
'creative bug' is just a wee voice telling you,
'I'd like my crayons back, please.” "
-Hugh MacLeod,

4. can one learn to be
creative?

6. That combination of thought
and action defines creative
confidence: the ability to
come up with new ideas and
the courage to try them out.
-David & Tom Kelly, Creative Confidence

7. is there such thing
as writers block?

8. The
War
of
Art

9. Your best thought comes
embedded in chunks of
your worst thought.
-Mark Levy, The Accidental Genius

10. does creativity
just come to
you?

11. get out a piece
of paper

12. how to be
creative

13. 1. stop trying to be right

16. If everyone tells you it is
a good idea, run the
other way.
-Jay Rogers, Local Motors

17. host a “bad idea”
session

19. but remember,
no one likes a
know it all

20. 2. find your
super
power

21. “A great company is
more likely to die of
indigestion from too
much opportunity
than starvation from
too little.” -Packard’s Law

30. never say no to panda.

31. 3. practice, practice, practice,
practice, practice, practice,
practice, practice, practice,
practice, practice, practice,
practice, practice, practice,
practice

32. at a certain point in our lives, we lose control
of what’s happening to us, and our lives
become controlled by fate. that’s the
world’s greatest lie.
-paulo coelho, the alchemist

33. but jeph, i’m not
talented at anything
I can’t be
successful!

34. the talent myth

36. Mark Cuban

39. Michael Phelps

40. there are no prodigies
just people who practice more
than others

41. 1. stop trying to be right
2. find your super power
3. practice, practice, practice

43. innovation

44. the pope’s inauguration

45. you want to start a
business?

47. we don’t need an
expensive credit
card terminal

49. you don’t need to hire
people

51. you don’t need a building
or pay for an entire
office

53. we don’t need a
taxi

56. we don’t need
to stay at a
hotel

59. we don’t have to go to a
restaurant

61. our world has
changed

63. so what is
innovation?

66. there are only two types of businesses"
the cost leader and the
differentiator. Nothing else.
-michael porter

67. when you’re innovating,
you’re like
david.

70. vs

71. being the
underdogis a
good thing.

72. innovative
companies?

77. these companies were all started in
economic downturns:
Disney CNN MTV Hyatt
Burger King FedEx
Microsoft Apple Texas Instrument 20th
Century Fox Gillette AT&T IBM Merck
Hershey’s Eli Lilly Coors Bristol-Myers

79. great ideas alter the
power balance in
relationships. that’s
why great ideas are
initially resisted.
–Hugh MacLeod

81. have you made someone feel
awesome today?

83. life’s too short not
to have fun.

84. www.strategylab.ca
@jephmaystruck
jephmaystruck@gmail.com