This Store is Making Me Thirsty! The Neuroscience Behind Retail Marketing
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1. Neuroscience of retail marketing (how we're manipulated) 2. Customer Service - Make a remarkable experience (on and offline) - Remember the three P's of social media (people, passions, Projects) 3. The Future of Marketing is social objects! 4. Out-care the Competition - Developing your competitive Advantage What will you do in your community?
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This Store is Making Me Thirsty! The Neuroscience Behind Retail Marketing
- 1. This Store is Making Me THIRSTY!The Neuroscience behind retail marketing
- 3. 1. Neuromarketing 2. Customer Service 3. The Future of Marketing 4. Out-Caring the Competition
- 5. 1. Neuromarketing! The science behind how we’re manipulated!
- 10. We don’t like to buy this colour of Bananas We like to buy this colour of Bananas
- 12. Does Music in stores make you buy more?
- 13. In grocery stores, shoppers make 38% more purchases while listening to slow tempo “muzak” On the contrary, fast food restaurants play faster “muzak” to encourage a faster rate of chewing. -Douglas Rushkoff, author of Coercion: " Why We Listen to What “They” Say
- 14. vs
- 17. How much " choice " do you offer?
- 19. vs
- 20. People stopping to try: People who bought jam: 40% vs 60% 30% vs 3%
- 21. A test in a casino found that people gambled 45 percent more money in a slot machine when a pleasant scent was introduced into the area. -Brainfluence by Roger Dooley
- 23. Music, Scent, Visual Appeal and be careful of Analysis Paralysis.! Make it easy for me to buy please!!
- 24. 2. Customer Service! Giving people a reason to come back!!
- 27. How can you measure customer service?! !
- 30. Social media is the new customer service
- 38. How do you create repeat customers? ! How do you measure good service? ! !
- 39. 3. Social Objects! The future of marketing!
- 47. Without experimenting you may never find your social object!
- 50. The future of marketing is social objects!
- 51. What’s your “free prize inside”?! Could you create “specials” and include recipes? ! (Caesar's, Paralyzers, Moscow Mule’s, Cozmo’s, Mojito’s) !
- 52. 4. Out-Care the Competition! Developing your competitive advantage!
- 65. What reason do people have to support you?! What cause in your community could you champion?!
- 66. ***Take a picture of this slide!*** 1. Help me buy more 2. Make a remarkable experience (on and offline) 3. What’s your social object? 4. What will you do in your community?
- 67. Thank you for being awesome! @Jephmaystruck @stratlab stratgeylab.ca
- 68. Sources: https://www.ranker.com/list/vintage-alcohol-ads/robert-desalvo https://www.youtube.com/watch?v=WVgPTHj1W-w https://www.fastcompany.com/1781579/word-mouth-marketing-we-all-want-keep-joneses https://www.fastcompany.com/1779611/how-whole-foods-primes-you-shop https://www.thekitchn.com/costco-free-samples-261820 https://www.cheatsheet.com/money-career/costco-free-samples-these-are-the-secrets-to-getting-the-best- freebies.html/ Douglas Rushkoff, author of Coercion: Why We Listen to What “They” Say" https://www.nytimes.com/2010/02/27/your-money/27shortcuts.html https://www.narcity.com/ca/ab/calgary/things-to-do-in-yyc/you-can-get-over-5-lbs-of-poutine-served-in-a- massive-punch-bowl-at-this-spot-in-calgary https://www.instagram.com/highpointbws/ https://www.instagram.com/maltynational/ https://www.facebook.com/craftcellars/ https://twitter.com/KensingtonWM https://www.instagram.com/rockymountainwinespiritsbeer/ https://www.youtube.com/watch?v=aJETzUVSlNs&t