‘Market timing, ‘demand certain innovation and strategy to out master competition and a continuum to be winner and market leaders. In a racing digital age it always about content: at the right time / at the right place / to the right people to take action on it .If you could control this flow of information , tap on interactions between Brand and consumers at local global level through a product will unlock new avenues for growth in markets and sectors worldwide. Orgapp Technologies was always an Advertisement / PR / Market research company. However to get all odds into even, you have to Innovate. Hence, Phase 1: Phase 1 is BizBol.com to get Brand and Consumer interactions, under a roof, directly through middle men, Local Retailers and bring this whole experience through a cloud base online platform, in a web savvy tomorrow market structure. If you could control this flow of information you out master competition and have a say in how, what, when inform was exchange, acted upon and where. Than unlocking new avenues for growth into markets and sectors worldwide: http://www.orgapp.com/whatwedo.html Other Products HealthBol.com :sector healthcare (under development) It provide a platform for Patients / Doctors / Hospitals / Pharmacy to interact exchange information.

1. Understanding US

2. OrgApp Technologies Pvt. Ltd.
 Who are we?
 What We Do?
 The Gap
 How we go forward and fill this Gap ?
 What we did with this eco-system?
 How BizBol.com organized eco-system helps?
 What we found by using this eco-system?
 How we Earn?
 Why this Business model will work?
 Business Plan Trajectory
 Connect us

3. Who are we?
• Company: OrgApp Technologies Private Ltd, Bangalore
• Flagship Product: www.bizbol.com
• Management Team:
Raghwendra Mourya, Co-Founder and Promoter
Raghwendra, engineering graduate from Birla Institute of Technology, Mesra, Ranchi, has
14+ years of rich experience in creating and delivering technology solutions for global
customers. Has worked with SATYAM, TATA ELXSI, TYCO ELECTRONICS.
Amboj Kumar, Co-Founder and Director
Amboj has 13+ years experience in establish, running and managing Web Hosting and
Computer Networking solution business. He has earlier founded LYD Technologies and LYD
Hosting.
Jyoti Prakash, Co-Founder
Jyoti, Graduate from Delhi University, after which studied Media and Digital Cinematic
Design, has 5+ years of rich experience in creating and delivering innovative and creative
solutions in Content Creation and Advertisements. Prior to joining OrgApp he has worked
with ShoBiz Entertainment Pvt. Ltd. and Krypta Records.

4. Who are we? (Contd.)
Ravi Mehta, Mentor
Ravi , an MBA from McCOMBS School of Business, Texas, Austin;
is currently working as Sr. Manager, in one of most prestigious
Consulting Firm, has been continuously nurturing this team and
guiding to achieve targets.
Manish Chandra, Advisor
Manish is Founder of Six Dee Telecom Solutions, which has
grown its business in 25 countries with more than 300
employees under operations.
Sanjulata Mourya, Investor and Director
Sanjulata, M Phil from Delhi School of Economics, has been
Mentor and Investor in starting this venture.

5. What We Do?
We are here to use tech innovations and better
network, to build a real Business that create
value for Brand or Manufacturers, Retailers or
Vendors and End Consumers.
Vinod Khosla “ Any big problem is a big opportunity. If there is no problem, there
Co-founder SUN Microsystems
is no solution and no reason for a company to exit ”.

6. The Gap
 Problem for Brand.
Unable to understand Customer behavior and patterns.

7. The Gap
 Problem for Brand (Contd.).
 One Way System Drawbacks
 Unable to retain Customer
into your sale funnel

8. The Gap
 Problem for Retailer and Small Industries
• They don't have an organized online marketing
channel. Thus Losing Business and Profits.
• With FDI and many Online Mega-Stores coming
up. The market share they enjoyed is being
threatened.
• Small, medium retailers cannot assert their
online presence or be part of the online
discovery /search platform as they have no
cost effective platform to do so.

9. The Gap
 Problem for Retailer and small industries (Contd.)
Present Market Solution For Retailer:
Just Dial: Only Business Address Listing
MartJack: An Online platform with a monthly fee (Rs.5000 avg.)
Build a Bazaar: An Online platform with a monthly fee (Rs.5000
avg.)
It is expensive and only for the rich Retailer, who have
money and human resource to do so. No connections
with Brand, no organized online marketing channel.
No common search platform.

10. The Gap
• Problem for Customer Statistics for India 2011 by JuxtConsult / Delhi
According to Internet in India (I-Cube) 2011 report,
from the universe of 90 million ‘active’ internet users, 50
million are strong online consumer base (searched products
online).
• 17 million, bought online.
• 33 million, search for reference.
• 95 % of the unorganized Retail sector information is not
available for helping them in the process of purchase
decision making; how, who, where to buy accordingly, that
suits their lifestyle.

11. How we go forward and fill this Gap ?
“BizBol.com central powerhouse for content assimilation”
• Brands (vertical sectors under a sole roof) may add their respected content
on a platform or where any business may list itself.( product based or
services base)
• Respective retail partners may easily add Brand content (or custom
products), creating impact and awareness for the Brand ( product listing /
offers / coupons ) in their comfortable local geography of business
operations and who’s products / services are indexed on Google and also
listed on a common internal search engine platform, within a cloud having
vertical sectors on BizBol.com. And, they too get linked to the Brand’s
organized online marketing channel, for the flow of Brands send
advertisements.
• Thus creating Multiple Plug-In e-Shop of vertical sector, Globally,
Locally, two times over and an organized marketing network.

12. How Brand benefits in a networked
and linked eco-system?
Massages send to linked Customers have the Local Retailer address mentioned

13. Why Brand Content at BizBol.com?
200 Products X 50 Retailers = 10000
200 Products

14. How Brand Content at BizBol.com helps
Retailers?

15. How small Industries / Retailers benefit?
 Retailers gets a link to and become a part of an organized online
marketing channel connecting Brands. No SEO / SMO / text messaging
costs incurred to drive traffic and promote their business. Plug-In Shop
with both website and content without much time or effort .View Video
Presentation @ http://www.youtube.com/watch?v=slgn09oZ9LY

16. How small Industries / Retailers benefit?
1. Most of them do not have their own marketing network
• BizBol.com provides common and self growing network.
1. Some generally have unique products and competitive rates
• BizBol.com provides a platform for promotion and index their products
on search engines.
1. They also have to sell their products at throwaway prices due
to their weak bargaining power (especially in dealing with
middle men) and urgent needs of funds
• They can publish offers to sell at lower cost but not at throwaway price.
1. They also lack the resources and funds needed for effective
sales promotion
• BizBol.com provides a cost effective solution.
1. They also fail to get adequate information about consumer's
choice, taste and preferences of the type of product
• BizBol.com provides 2 way communication channel.

17. What Consumers get?
Customer gets a more transparent view of the market;
how, who, where to buy, according to what suits his
lifestyle; like from Local stores or Online Mega stores.
OR Other Online stores

18. What Consumers get?
A P2P platform and gets feedbacks from friends, on forums,
reviews on products / services before purchase or chat prior
to purchase to know about products / services.

19. How we will create value with tech
innovations and better network?
 Brand gets a channel network for promotion with a faster
and efficient discovery module and a link to end customer,
Globally with a Local reference.
 Retailer not only gets a website, but also Brand content
suiting to his business, without spending much time and
resources to gain or even add custom products and a
platform to promote themselves or through the Brand.
 Consumer finds a more transparent view of the market
and gets help in the process of purchase decision making
and a more personal relationship as he is connected and
updated from local stores he knows well, where he buys
from and near his location to take quick purchase
decision.

20. Why they will join our network?
 In an open economy the Consumers are bombarded with multi
brand advertisements clouding decision making process. While
Retailers now are sellers of multi brand products. Our services
helps a Brand to advertise one to one to customer, Globally with
a Local reference (Retailers who sell multi brand products) to
narrow the process of discovery, competitions and purchase
decision.
 Retailer gets marketed and promoted by the Brands on an one
to one bases, apart from an online present with content, a
custom platform to sell, promote and market his business to the
world. Even if he adds Brands products, but does not update his
price list, he may get quotation requests from Customer and by
adding local customer to his business, gets promoted by Brand,
Locally through your network. A win, wins situation.

21. Why Now? Global view.
Source: Magento Open Source commerce

22. What we did with this eco-system?
We put this eco-system to test in a Local Market
community.
 Targeted Local Market: SP Road, Bangalore.
 Sector: Computer Hardware & Software
 Why this sector: Highly searched online


23. How BizBol.com organized eco-system
helps?
 Multiple Plug-In e-Shop ,two times over.
Register Business in 5 minutes, get a website on BizBol. Add Brands products in 10
minutes and get link to their marketing channel. Import / add customers in 2
minutes. Send offers through email / sms . Let the world know you are online in 20
minutes. Now imagine this globally in every market across vertical sectors .

24. What we found by using this eco-system?
One Local Market statistic report : S.P Road, Bangalore; total business listed, 25.
 10 Local stores added average 150 to
200 Branded products (20 to 30 Brands).
As a result 200 x 10 = 2000 Branded products got indexed on
Google / search engines with back links to BizBol.com.
 10 Local stores have average 250 to 400
Customers associated to their Business.
As a result 300 x 10 = 3000 Customers now are associated to
each Brand and BizBol.com.

25. What else we did to help Retailers?
We provided other supports to let the footfall Customers coming
to the Local Market know that their Local Retailers are Online.

Shop’s Posters.  Shop’s Editable Flyers.

26. Other growth status.
Natural Organic Growth Without Marketing; pan India
 Local Business & Retailers registered
October 2012 status : 1375
 Total Subscribes : 5280
 Page index on Google : 9645
 Daily unique visits : 150-225
 Daily Page impression : 2000

27. How we Earn?
 Brand/ Manufacturers
1. Will use our promotional tools and pay as use.
2. Brands buy analysis and reports.
3. Local market level advertisements focusing Brands’.
4. In site advertisements.
5. Other services as on OrgApp.com http://www.orgapp.com/whatwedo.html
 Retailers
1. Pay Yearly Fee for online order activation service and/or commission for
transactions.
2. Will use our promotional tools and pay as use.
3. Custom Domain name and web hosting services / database integration.
4. Coupons services ( services sector business).
5. Local market level advertisements focusing retailers’ promotion.
6. Other services as on OrgApp.com

28. How our Franchisee / Area Agent
strategy helps?
An Integrated Franchisee System for partnership
and business development
 Any person in any geography may partner with
us as an Area Agent, looking after business
development of that locality and compensated
with a percentage of profits earned.
Help us to build a faster, larger, networked,
Community Business Module.

29. Why this Business model will work?
(Contd. on next page).
 Social Mind Set:
 India is witnessing a transition period and being slowly exposed to
online shopping and large percentage of customer socially will till
prefer Local store . However big the e- commerce sector turn out ,our
product will have a part to play in it, providing a platform for
medium / regional / small retailers to see through their fast, easy, cost
efficient transition toward the online mindset of marketing and sales.
 Political Mind Set:
 Good politics means bad economics: Regional politics play a vital role
in Indian political power game. Small businesses and local retailers
make large contributions and donations to regional parties and have
a larger say to deciding regional policies making , which in turn reflects
on Central Policies and will general be pro local businesses.

30. Why this Business model will work?
(Contd.).
 Economic Mind Set : The Alternative. Plan B.
Moreover this business model in all odds will provide a cushion to the falling of
it’s business structure. If we create a brand around this (promoting retailer)
we will earn their loyalty and partnership. And as a result:
 2014, we are a brand, a house whole brand, with the help of local retailers and their
consumers .
 2016, as a result of big retail giants and Online Mega store, Local Retailers dry out:
1. Now, we are a Brand, having a large pool of customer base with intelligences
(knowing their likes and dislikes with product hotspots).
2. We have associations to Brand and small industries through our network .
3. Our Local Area Agent module will act as a delivery network module.
4. NOW A HOUSE WHOLE NAME WITH LARGER EVENLY SPREAD CUSTOMER BASE
WITH LINKS TO BRANDS AND MANUFACTURERS AND LOCAL DELIVERY MODULE.
Prefect stage for ecommerce launch_2015 either as BizBol.com or a
new global launch Findall.in or even chain retail outlets .

31. Target Sectors and Markets
Statistics for India 2011 by JuxtConsult / Delhi
Present Target Sector: India
 Highly search sector on web: Computers / Mobile / Electronics /
Groceries / Furniture and Décor. And free listing for any sector business
 Quotation services sector: Manufacturing / Machinery and Plants /
Small Industries with unique products
 Services base sector : Spa / Hotel & Resorts / Travel / Restaurants.
Present Market Size : India
 33 million who search for references, of the 50 million strong online
consumer base (searched products online).
 95 % of the unorganized Retail Sectors Brands, Manufacturers, Small
industries and Retailers, pan India.
By advertising to the 33 million who search for references or even the 50 million, to try our platform
we will not only get a large users base, but also a long way gain partnership with Brands /
Manufacturers / Retailers to join our network to mutually benefit and form better networks.

32. Business Plan Trajectory
 2012 – 2014:
1. Build a Brand name and a Team, local operations setup,
open regional tele call centers for customer support and
upgrade the Platform and interface with custom themes
design.
2. Get more Brands and Manufacturers content listed and logically
allowing to get their channel partners ( Local Retailer ) into the
Network.
3. Marketing through print / web / local promotion.
4. Build a mobile app with location alerts / search results
 2014 – 2016 :
1. Scale it Internationally, into larger markets, TV ads

33. Future Plans.
 Mobile App with location based alerts & local
search results, P2P forums, QR code discovery and
ordering interface
 Regional Tele calling centers for customer support
 Local Market information centers
 Establish a delivery module with a linked Area Agent
network
 Local Markets Monthly Magazine/ e-book, city wise.
Other services as on OrgApp.com
 http://www.orgapp.com/whatwedo.html

34. Yes, everything is a Remix!
 All Business model innovate itself to attuned to
‘Market timing’. Remix to fit demands and needs.
 With the growing fear and frenzy in the market and capitalizing on it, for
small industries and retailers as a cost effective platform, providing both
website, content with an organized marketing network linking retailers /
Brands, respectively. The fear and a cost efficient alternative, in all logic
make BizBol magnetic, to the segment of the target market that presently
collectively control larger market share.
 Moreover we have a simple belief that the more
people you involve and more value you create, the
more the system is designed to reward you. Like
Google, “Don’t be evil.”

35. Creating Value!
 True value is when you use tech innovation and better networks in ways
that it humanizes technologies to encourage behavioral transformation.
For a Local Retailer or Small Manufacturer in a city like Jamshedpur where
internet penetration is low and computer literacy minimal;
 What value you create, reflects on what value you gain.
1. A website by listing his business.
2. Adds Brands content by a click and become a part
of an organized marketing channel connecting
Brands allowing them to locally promote him or
visor versa for Manufacturers. No SEO / SMO /
text messaging costs incurred to him.
3. If online is not his thing, use the platform to print
editable flyers / posters on demand to promote his
business to the local community.

36. Connect us:
OrgApp Technologies (P) Ltd.
Yelahanka, Bangalore (India) - 560064
Board line No. – 080 2856 1335 /
Fax No. – 80 2856 1273
Email: info@bizbol.com
Mobile: +91-9738059666 / +91-9880114521
Visit us at:
 http://www.orgapp.com/
 http://bizbol.com
 http://www.slideshare.net/jprakash500

37. Thank You
 “Risk come from not knowing what you’re doing”.
 "The business schools reward difficult complex behavior
more than simple behavior, but simple behavior is more
effective."
 “Chains of habit are too light to be felt until they are too
heavy to be broken”.
 “Price is what you pay. Value is what you get”.
Warren Buffett.
Have a wonderful day.