2. Powerpoint Templates
Page 2
IFB Industries
• IFB industries launched a Microwave Oven under
the name ‘Electron’.
•Objective : To establish utility of the oven in
daily cooking for end consumers
•Promotion Strategies :
•Personal Selling
•Door to Door campaigns
•Direct Mailers
3. Powerpoint Templates
Page 3
Lifespring Stores
Promotion Strategies :
•Events Marketing/Festive Marketing (Pull
Strategy)
•Free Gifts & Discounts (free beauty treatments,
meals & special gift items, scratch n win promo,
lucky draw)
•Generating Walk-ins into the store from above.
4. Powerpoint Templates
Page 4
Madura Garments
Promotion Strategies :
• Setting up of « Ice Touch Kiosks » outside its
showrooms in major metros
•Participative Advertising
•Human Displays (Refrigerator walking with a
message)
•Use of Technology as a communication strategy
5. Powerpoint Templates
Page 5
McDonald’s
Customized Product for Indian Market:
• Launched a delicious
fudge with a cool mint
topping in association with
Disney Pixar’s Monsters Inc.
for a month.
• Successful combos
continuing to be dished out
at the restaurants.
6. Powerpoint Templates
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• Tie-Ups with Disney Movies for
toys as well as restaurant themes
•Happy Meals included Toys
featuring Monster inc. characters
•Happy Meal Box with an ID Card
to enter Monstropolis which had a
scheme to reward kids with
Cadbury Chokis as per the
Scream-O-Meter’s readings
7. Powerpoint Templates
Page 7
Edox
Distribution Strategies :
• Selective Distribution
•Distribution by West End Watch Company
•A-Grade retail outlets and jewellers
•30-40 outlets in India including Chennai and
Mumbai
•Competitive Strategy to be present in all locations
wherever Swatch was to offer a choice.
8. Powerpoint Templates
Page 8
Edox
Promotion Strategies :
• Lighthouse, Mumbai based advertising agency
•Print Media
•Events for marketing itself
•Celebrity Brand Ambassdors to push the product.
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Page 9
Bausch & Lomb India Ltd.
Promotion Strategies :
• Entered India with its US born Brand Ray-Ban
•Widening of Range
•POP displays
•Later on FM radio
10. Powerpoint Templates
Page 10
Coca-Cola India & BMIL
Promotion Strategies :
• Strategy of cross-brand promotions via symbiotic
relationships
•Promotion Scheme: Free Bottles of Shock free
with every 750ml bottle of « Bacardi Limon »
•Rewarding the existing customers by drawing
more into the fold (strategy by increasing the
market share)
•BMIL positioned as a brand that creates
excitement
•Brand targetted at Youth & hence launched in
various cities with promotion and fashion shows
12. Powerpoint Templates
Page 12
Coke & Pepsi War !
Promotion Strategies :
• PR campaigns to increase more & more brand
awareness & visibility following the path of ITC.