LDR 531 FINAL EXAM - LDR 531 FINAL EXAM Questions and Answers | Studentwhiz
Presentation to ace final - role of ethics in crisis and reputation mgt -- with speaker notes - nov 7 2012
1. THE STRATEGIC ROLE OF ETHICS IN
CRISIS & REPUTATION MANAGEMENT
ASSOCIATION OF COMPLIANCE & ETHICS OFFICERS
NOVEMBER 07, 2012
Corporate Reputation. Ethical Leadership.
Crisis Management.
3. 5 parts of our discussion
1. The interplay between corporate reputation,
leadership and crisis management
2. What can the ethics officer do to help protect
corporate reputation?
3. The reputation management model to
integrate ethical leadership
4. Leadership skills to enhance your counseling
role
5. Lessons learned counseling the c-suite
thinkalbright.com
4. PART I: THE INTERPLAY BETWEEN
CORPORATE REPUTATION,
LEADERSHIP & CRISIS MANAGEMENT
Corporate Reputation. Ethical Leadership.
Crisis Management.
5. “WE LIED OUR WAY
INTO MEDIOCRITY…”
Corporate Reputation. Ethical Leadership.
Crisis Management.
6. “WE LIED OUR WAY
INTO MEDIOCRITY…
AND WE MAY NEVER
RECOVER FROM IT.”
CHAIRMAN OF THE BOARD
Corporate Reputation. Ethical Leadership.
Crisis Management.
7. Jump start exercise
• Take a moment and think about a time when
you observed ethical leadership characteristics
emerge during a crisis situation—negative or
positive examples.
• Write down one-or-two characteristics, and the
impact they had on the crisis. Be specific.
• Turn to your neighbor and take two minutes
each sharing your experience.
thinkalbright.com
8. “A POSITIVE REPUTATION IS
LIKE WIND IN YOUR SAILS
WHEN TIMES ARE GOOD,
AND LIKE A LIFE PRESERVER
WHEN TIMES ARE BAD.”
BILL MARGARITAS, FEDEX
Corporate Reputation. Ethical Leadership.
Crisis Management.
11. 2.0 Case study:
A tale of 2 cities, 2 cultures, 1 company.
thinkalbright.com
12. Seven tenets of protecting corporate
reputation during a crisis
1. Put health, welfare & safety ahead of all else, & let it
be known
2. Have a plan; prepare for the worst
3. Act & communicate promptly
4. Keep the issues & focus tight to solve your problems
5. Prevent negative communications & attitudes from
causing damage, worse than initial incident
6. Create open communication; and move forward with
positive messages
7. Address the problem now, put behind you as soon as
possible and revise your practices & plans with
lessons learned
thinkalbright.com
13. PART II: HOW CAN YOU HELP
PROTECT & ENHANCE YOUR
COMPANY’S REPUTATION
Corporate Reputation. Ethical Leadership.
Crisis Management.
16. Global trust deficit
• Only 46% believe in businesses to “do the right
thing”
• Only 40% trust in the US Government - on par
with the Russian Government
• Trust in NGOs is down 20% since 2010, although
they are still regarded as trustworthy (55%)
Source: Edelman Global Trust Survey
thinkalbright.com
17.
18. An integration strategy for ethics &
compliance: What gets in the way?
1. Focus on compliance
2. Do-as-I-say management point-of-view:
education, training & communication
3. The lack of access to the CEO and executive
leadership team
4. A strategic gap between business goals &
perceived role of ethics & compliance
5. The language of Ethics
thinkalbright.com
19. The foundation of an integrated strategy:
Values-based leadership for a cultural integrity
Building a culture of integrity begins with leaders and
managers who have the moral courage to be:
1. Honest
2. Responsible
3. Respectful
4. Fair
5. Compassionate
Source: Rushworth Kidder
thinkalbright.com
20. PART III: THE REPUTATION
MANAGEMENT MODEL –
6 AREAS FOR ETHICAL LEADERSHIP
Corporate Reputation. Ethical Leadership.
Crisis Management.
28. PART IV: Leadership skills to enhance
your counseling role
In a 2010 global study conducted by IBM,
CEOs felt that the two most valuable
leadership skills for the next five years:
1. Creativity
2. Integrity
thinkalbright.com
31. PART V: Lessons learned—Your role as
advocate for a culture of integrity
1. Serve internally first; turn words into
actions
2. Establish a trusted, strategic
relationship with c-suite
3. Help leaders as storytellers-in-chief
4. Don’t look the other way at high
performers who are bad citizens
5. Be courageous
thinkalbright.com
