Business Model Canvas (BMC)- A new venture concept
Developing a Cause Strategy for Panera Bread
1. Cause Strategy for Panera Community Team 4 Rachel Dellon Christina Harsanyi Eli Mather Ashley Mikowski Jennifer Nevins Joel Samen AashishVyas
2. Panera’s Cause Support Operation Dough-Nation Programs SCRIP Fundraising Day-EndDough-Nation Community Breadbox In-Kind Community Donations Panera Cares Community Cafés How aware are Panera customers? 2% Community Cafés ZEROOperation Dough-Nation
3. Competitors’ Causes Most companies support multiple causes with no cohesive strategy Panera Opportunity: Align Strategy Under One Cause
5. Recommended Cause: Hunger Relief Why Hunger Relief? Alignment with Panera A Top Cause Identified in Survey Potential for Backlash Healthy Eating Childhood Obesity
16. Summary Partnership Publicity Planning Cohesive CSR strategy focused on single cause Increase awareness of current CSR campaigns Implement “Sandwich of the Month” program Team with Feeding America to address hunger relief Leverage website, in-store displays, Twitter, SCVNGR and MyPanera Engage MyPanera customers for Day of Service
Notes de l'éditeur
Statistics from survey created by team. Survey generated by Qualtrics Labs Inc. Provo, UT, accessed April 30th 2011. n=85
Alignment with Panera includes current initiatives and common mission
Increase promotion of cause support both online and in stores
Panera can engage customers by creating challenges related to hunger relief, such as purchasing the Sandwich of the Month or volunteering in the community
86% believe that companies should engage in CSR through community events81% believe companies should engage in volunteering efforts90% of companies say corporate volunteering improves recruitment, retention and morale1
