This is the presentation that I used for the DC KTN / Momolo Webinar which is on www.brighttalk.com - that version has me talking through the slides.

1. Julia Shalet Product Doctor Founder of the Digital Youth Project Twitter:@jewl Tel: 07956 376472 W.digitalyouthproject.com

6. Practical Here, I have a mobile – come steal it! I would rather play a game designed by a professional It is better playing games on large screens How un-cool would we look?

8. Says what it does on the tin “…’ Live Talkback’ sounds more like an answer-phone service rather than live voting…”

10. Choice “… really amazing app, but it only focuses on urban genres like hip-hop… can you put in a guitar?...” “… stretch to more sports than just football… I saw in the video you had a skateboarder… use in the gym ...”

11. “… Will you be doing a mobile version?... Would you be able to buy the videos so you can watch them on your iPod?...” Multi-platform Access

12. Don’t reinvent the wheel “… I like the idea how it’s quite the same layout as iTunes, so people will be familiar with it…”

13. Make it easy to use “… I don’t want to fiddle about with pins and card numbers…”

14. Let me play with it first “… I will dive straight in, if I need help, I may eventually go to the instructions (which need to be concise) and I may look on You Tube for them…”

16. Cameras “… A basic phone is one that has voice, text and a camera…”

18. Feature Suggestions “… Can I search by mood?...”

24. Trying to be older Target 16-year-olds and you will get early teens; target 13-year-olds and you will get tweens; target tweens and you will get kids!

25. Sharing Experiences Older siblings share with younger; friends with each other and cross generational family-based relationships

27. Where’s the catch? “… How does the music get in there? Local radio popular tunes or do they pay?…”

28. Financially aware “… How do you make your money?…”

29. Is there a free option? “… I can already play games for free online, especially in Facebook so why would I pay?... I only browse the free stuff in the App Store…”

30. I do pay for stuff! “… I would pay for more tracks to sing to and I expect them to be cheaper than an i-tunes download...” “… How do you think Tynchy Stryder got to the top of the download charts? Have any of you even heard his stuff?...”

31. I would do it if it saved me money I started using Blackberry BBM because the Instant Messaging was free.

33. Photography Student Projects © Julia Shalet, Digital Youth Project

34. Creating content & viral marketing for your event. As well as distributing printed material, this young theatre group also used social networks such as Facebook and online listings to promote their event, resulting in footfall benefits to the overall project. Pop Up Content at events

35. Journalist Student Projects PR project to provide coverage for your conference / business / business-social event with film, photography, written coverage & interviews. Note: Across all of these examples, you can check the online coverage at www.socialmention.com

41. “… I wouldn’t have got an A in my Business Studies A Level if I had not had the experience at the conference understanding how the syllabus relates to real life…” Learning Experiences for young people

45. Thank You & Any Questions? Julia Shalet Product Doctor Founder of the Digital Youth Project Twitter: @jewl Tel: 07956 376472 W.digitalyouthproject.com