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2010 Original BootCamp Social Media

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Justin Tamsett
Justin Tamsett

This session was presented at the 2010 Original BootCamp Conference to give their Team an overview of social media and why they should not be afraid of it.

Business
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Social Media: Friend or Foe For Your & Original BootCamp
The old communication model to customers was a monologue that we shouted to them.
The average person is exposed to over 3000+ advertising messages per day – how do they remember any?
The new communication model that customers want is a dialogue (& no shouting!).
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BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009
Because visiting social media sites is now the 4 th most popular on-line activity ahead of personal email! Nielsen, Global Faces & Networked Places, 2009
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And in Australia we know this . . . 1. Google.com.au - 10.7 million Google visitors in June 2009 2. Facebook 3. Google 4. Youtube 5. Yahoo 6. Windows Live 7. ebay.com.au 8. Wikipedia 9. Ninemsn 10. Blogger.com 11. News.com.au 12. Twitter
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Where do you start?
 
 
 
 
 
 
 
 
 
 
 
Measuring Your Audience Stranger Doesn’t know your brand at all Aware Knows of the brand, not a follower and not engaging Passive Follower, does not engage Active Follow, low-level engagement Inquisitor Follower, high-level engagement, conversational Evangelist Follower, high-level engagement, conversational, syndicator
In Summary . . . 1. Research the complete social media forum 2. Listen to what is being said 3. Where will you participate and where are your competitors participating 4. Goal – what is your objective/strategies for being in this space? 5. How will you measure your success 6. Join the conversation by giving back, sharing and leading 7. Measure your success
 
 
 
 
 
 
 
Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: [email_address] or 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: www.justintamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement And for more information on Active Management helping your business go to: www.activemgmt.com.au "What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others." Pericles

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2010 Original BootCamp Social Media

  • 1. Social Media: Friend or Foe For Your & Original BootCamp
  • 2. The old communication model to customers was a monologue that we shouted to them.
  • 3. The average person is exposed to over 3000+ advertising messages per day – how do they remember any?
  • 4. The new communication model that customers want is a dialogue (& no shouting!).
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  • 6. BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009
  • 7. Because visiting social media sites is now the 4 th most popular on-line activity ahead of personal email! Nielsen, Global Faces & Networked Places, 2009
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  • 9. And in Australia we know this . . . 1. Google.com.au - 10.7 million Google visitors in June 2009 2. Facebook 3. Google 4. Youtube 5. Yahoo 6. Windows Live 7. ebay.com.au 8. Wikipedia 9. Ninemsn 10. Blogger.com 11. News.com.au 12. Twitter
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  • 11. Where do you start?
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  • 23. Measuring Your Audience Stranger Doesn’t know your brand at all Aware Knows of the brand, not a follower and not engaging Passive Follower, does not engage Active Follow, low-level engagement Inquisitor Follower, high-level engagement, conversational Evangelist Follower, high-level engagement, conversational, syndicator
  • 24. In Summary . . . 1. Research the complete social media forum 2. Listen to what is being said 3. Where will you participate and where are your competitors participating 4. Goal – what is your objective/strategies for being in this space? 5. How will you measure your success 6. Join the conversation by giving back, sharing and leading 7. Measure your success
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  • 32. Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: [email_address] or 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: www.justintamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement And for more information on Active Management helping your business go to: www.activemgmt.com.au "What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others." Pericles