The document discusses strategies for attracting talent and workers to communities. It outlines results from a survey on what attracts today's workforce and their information sources. Case studies are presented on initiatives in Reno-Tahoe, Vermont, and Wyoming to attract skilled workers through social media, events, and media engagement. Key tactics included promoting lifestyle benefits, facilitating job connections, tracking interested workers online, and engaging local employers and media. The strategies helped increase attendance at recruiting events and the relocation of hundreds of workers to fill open jobs.
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Marketing Your Community to Today's Workforce
1. Development Counsellors International Julie Curtin, Partner & Jessica Tuquero, Account Supervisor Thursday, January 22, 2009 Be A Talent Magnet How to Market Your Community to Today’s Workforce
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7. Q: On a scale of 1 to 5, where 1 is "not likely" and 5 is "very likely," what is the likelihood you will move to another city in the next two years?
8. Q: On a scale of 1 to 5, where 1 means “Not Important” and 5 means “Highly Desirable,” please rate how important the following attributes are in a community, according to your personal needs. Top 6 responses, by mean score
9. Q: On a scale of 1 to 5, where 1 means “Not Important” and 5 means “Highly Desirable,” please rate how important the following attributes are in a community, according to your personal needs. Bottom 7 responses , by mean score
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11. Q: Please rate the sources of information that may influence your perceptions of a community. A score of 1 means "Not at all" while 5 means "Very much." KEY TO THE CATEGORIES A Previous travel to location B Word of mouth C Internet searches for housing/ jobs D Online news sites E Newspaper/magazine articles F Popular culture references G City/community websites H Social Networking Sites I TV or print advertisements J Blogs
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