AirEuroa's Corporate Visual Identity Manual

CORPORATE VISUAL IDENTITY MANUAL


SUMMARY

This manual contains the basic rules of use of the new symbol, logo and corporate colors of
Air Europe. The aim is to set a common ground for the correct application of the elements
of corporate identity and establish a coherent style.

Glossary of terms:

Logo/Logotype
Representation of the name “Air Europa”.
Symbol
Graphic symbol that aims to become the representation of the airline, even on its own.
Brand
Combination of logotype and Symbol.
Tagline
Phrase that summarizes the core values of the airline and sometimes accompanies the brand.

INDICE MAUAL DE IDENTIDAD VISUAL CORPORATIVA. Summary

BASIC ELEMENTS OF THE CORPORATE IDENTITY 2. The Brand: Logotype / Symbol
3. Brand Alternatives / Logotype
4. Corporate Colors
5. Graphic Construction of the Brand
6. Minimun Reduction of the Brand
7. Natural Reserve Area of the Brand
8. Corporate Tipography

ACCORDING TO BRAND REGULATIONS 10. Symbol and Logotype in Positive and Negative Version / B&W
11. The Brand upon a Different Background Colors
12. Correct and Incorrect Brand Uses

STATIONERY 13. Business Card
14. Identification Card
15. Corporate Envelope. American Format
16. Corporate Envelope. 300 x 213 mm size /
17. Printed and internal writing sheet in color. A4 297 z 210 mm size /
18. Corporate File. 300 x 213 mm size /
19. Boarding Pass and Bagagge Identification Label
20. Boarding Pass Folder
21. Smartphone APP and Online Boarding Pass
22. Onboard Safety Regulations
23. Standard Air Europa Credit Card

AIRCRAFT 25. The Air Europa AirCraft
26. Air Europa AirCraft Model
27. Air Europa AirCraft in Perspective

CAR 28. Air Europa Institutional Car

BUS 29. Air Europa Institutional V.P.I. Bus
30. Air Europa Airport Shuttle Bus

INTERNAL APPLICATIONS 32. Extensible Queu Band and Rectangular Sign
33. Seats
34. Self - Chech in
35. Air Europa Check in Desk
36. Customer Service Desk
37. Air Europa Information Point
38. Uniforms
39. Press Room and Institutional Meeting Points
40. Merchandising

EXTERNAL APPLICATIONS 42. Air Europa Convention Flags
43. Totems

Corporate Visual Identity Manual


BASIC ELEMENTS OF THE CORPORATE IDENTITY /
ACCORDING TO BRAND REGULATIONS

BASIC ELEMENTS OF THE CORPORATE IDENTITY. The Brand: Logotype / Symbol

2 Corporate Visual Identity Manual

BASIC ELEMENTS OF THE CORPORATE IDENTITY. Brand Alternatives / Logotype

Depending on the occasion, different combinations of
the elements are possible: just logo, logo and tagline,
brand, brand with tagline, brand with tagline and
skyteam symbol, brand with skyteam symbol.

No other arrangement of the elements is correct.


BASIC ELEMENTS OF THE CORPORATE IDENTITY. Corporate Colors

Blue color / Gray color / Red Air Europa color /

Reference PANTONE 296c Reference PANTONE Cool Gray 11 PC Reference PANTONE 485c

Reference in four color process Reference in four color process Reference in four color process
100% cyan / 46% magenta / 0% yellow / 70% black 0% cyan / 2% magenta / 0% yellow / 68% black 100% cyan / 46% magenta / 0% yellow / 70% black

Reference in RGB process Reference in RGB process Reference in RGB process
0% red / 0% green / 76% blue 81% red / 76% green / 81% blue 255% red / 0% green / 0% blue

RAL reference 5003 RAL reference 7005 RAL reference 3024

WEB reference 00004C WEB reference 514C51 WEB reference FF0000


BASIC ELEMENTS OF THE CORPORATE IDENTITY. Graphic Construction of the Brand

Scale / 5 mm in grid

Scale / 190 mm in grid

B
B
B
B
A A A A
A


BASIC ELEMENTS OF THE CORPORATE IDENTITY. Minimun Reduction of the Brand

Minimun reduction of the brand 10 mm

Minimun reduction of the simbol 10 mm

Minimun reduction of the logotype 6 mm


BASIC ELEMENTS OF THE CORPORATE IDENTITY. Natural Reserve Area of the Brand

Positive version of the brand stable in the middle

A

A

B B


BASIC ELEMENTS OF THE CORPORATE IDENTITY. Corporate Tipography

Air Europa’s Brand Tipography / An unique and modified tipography
from Coolvetica-Regular type

Corporate tipography / Corbel
Regular type will be the original AirEuropa’s typography
Regular type 24
Interletraje 3 %
Interlineado 1.5 pt

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
abcdefghijklmnñopqrstuvwxyz
1234567890

Cambria Typography famiuly /
Regular and Bold type will be used for offimatic version
Regular type 24

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
abcdefghijklmnñopqrstuvwxyz
1234567890

ACCORDING TO BRAND REGULATIONS. Symbol and Logotype in Positive and Negative Version / B&W

A / Positive version upon a white background

B / Negative version upon a corporate bue

C / Negative version upon a red background

D / Ngative version in black upon a white background

E / Negative version in white upon a black background


ACCORDING TO BRAND REGULATIONS. The Brand upon a Different Background Colors

Postive version of the brand upon a differnt background colors

Negative version of the brand upon a differnt background colors

When situated on backgrounds different from the corporate or complementary colors, the brand behaves
differently.

It has been seen that the logo in red does not stand out properly so the brand will be use in its negative version
(black or white) when the background is made of bright colors.


ACCORDING TO BRAND REGULATIONS. Correct and Incorrect Brand Uses

Positive version of the brand

AirEuropa

Thrilling the world

Negative version of the brand

There are some wrong uses of the brand that need to be avoided.

Proportions between symbol, brand, tagline and skyteam logo, need to be exact.

The correct arragement of elements is: Symbol on the left, followed by logo in the center, tagline below the logo and
skyteam symbol on the right.



STATIONERY /

STATIONERY. Business Card

Juan José Hidalgo
Chef Executive Officer

T. 91 23 455 567
hidalgo@aireuropa.es

Torre AirEuropa, 10
Paseo de la Castellana
28029 Madrid

24 mm 140 mm

General Director 48 mm /

Juan José Hidalgo 24 mm /
Chief Executive OfficerDirector or CEO’s name

260 mm /


STATIONERY. Identification Card

8,5 mm

35 mm
Juan José Hidalgo
Chef Executive Officer
51 mm /

120 mm

90 mm /


STATIONERY. Corporate Envelop. American Format

ESPAÑA FRANQUE O
PA GADO
Aut. nº 280156

8 mm

8 mm


STATIONERY. Corporate Envelop. 300 X 213 mm size /

The inside of the envelopes is decorated with a patter made of the symbol
in small size and in grey color.


STATIONERY. Printed and internal hand out sheet in color. A4 297X210 mm size /

20 mm 110 mm 169 mm 20 mm 130 mm 190 mm

12 mm Air Europa Tower, 10 T. 91 23 455 567
Secretaría General T. 91 23 455 567
F. 91 23 455 544
19 mm Paseo de la Castellana
28029 Madrid
F. 91 23 455 544
info@aireuropa.es
Air Europa Tower, 10

New
Paseo de la Castellana hidalgo@aireuropa.es
28029 Madrid www.aireuropa.es.

Sheet limit
44 mm The inside of the envelopes is decorated with a patter
Sr. Antonio Pérez Martínez made of the symbol in small size and in grey color.
Calle Mundillo nº 4 3º B
28029 Madrid

82 mm
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Sed bibendum rhoncus purus, vel bibendus at, fringilla eget enim.
Suspendisse pulvinar, neque non commodo porttitor, velit orci
ornare nunc, quis lacinia sapien sac risus sapien, id bibendum erat.
Nullam faucibus semper lacus tempus aliquam.

Aliquam non lorem nulla. Nam adipiscing, massa et
iaculis som imperdiet massa lobortis est rhoncus eget facilisis
tellus rhoncus. Duis porttitor, sapien sit amet convallis egestas,
mauris sapien condimentum, nulla sit amet mattis tincidunt, dolor
arcu molestie urna, quis ultricies eros lectus at neque. Quisque
non nisl nec erat commodo aliquet. Nullam e

Marzo del 2011 en Madrid

19 mm 189 mm


STATIONERY. Corporate File. 300 X 213 mm size /

Air Europa Globalia T. 91 23 455 567
Avenida Son Noguera. Pol F. 91 23 455 544
07620 Mallorca info@aireuropa.es


STATIONERY. Boarding Pass and Baggage Identification Label

Boarding Pass

NAME OF THE PASSENGER

GATE GATE CLOSES SEAT
Sr. J. José Hidalgo

12 22:00 10A FROM / TO
MIA / BAR
World traveller CARRIAGE / FLIGHT / CLASS / TIME

Sr. Juan José Hidalgo AE 868 BSS 22:30
GATE / GATE CLOSES / SEAT / SMOKE
Flight AE 86 MIA 12 22:00 10A XX

BOARDING PASS
Tarjeta de embarque / Boardkarte / Carte d’accés à bord / Carta d’imbarco
PASSENGER TICKET AND BAGGAGE CHECK

6L ETKT
Subjet to conditions of carriage, copies of wich may be obtained on request.
Please see important notices on the back of this document.

Baggage Identification Label

Nombre / Name

Dirección / Adress

Teléfono / Phone


STATIONERY. Boarding Pass Folder



STATIONERY. Smartphone APP and Online Boarding Pass

BOARDING PASS
World Traveller Tarjeta de embarque / Boardkarte / Carte d’accés à bord / Carta d’imbarco

SR. JUAN J. HIDALGO
From Spain
SR. JUAN J. BARARAJAS
TERMINAL 4
HIDALGO
to
BAR A868 USA Miami MIA
to MIA Flight A868
11:05 to 19:03
15 Mar - 11:05 15 Mar - 11:05

One way
From: Tourist Class
Barajas (MADRID) Low salt menu onboard
Terminal 4 Subjet to conditions of carriage, copies of wich may be obtained on request.
Please see important notices on the back of this document.


STATIONERY. Onboard Safety Regulations

In case of an emergency


STATIONERY. Standard Air Europa Credit Card

CREDIT

Fecha de validez/ Titular Desde/
Valid Dates Member Since
06/10 THRU 05/12 10 AX

Sr. Juan José Hidalgo

3776 140400 82003
Firma del titular / Cardmember signature
902 200 202 International 0034 93 495 39 99
Esta tarjeta se emite bajo la licencia del Banco Santander. El uso de esta tarjeta esta
sometido a las condiciones contractuales aceptadas por el titular.
Si encuentra esta tarjeta, por favor, llamenos o entreguela en cualquier entidad financiera.
If this card is found, please, call us or deliver it to any bank.
www.bancosantander.es
P/N 782 UK 05/06



AIRCRAFT /
CAR /
BUS /

AIRCRAFT. The Air Europa AirCraft


AIRCRAFT. Air Europa AirCraft Model


AIRCRAFT. Air Europa AirCraft in Perspective

Until now the red color has only been used on
details but it becomes the main color on
transports (plane, bus and car) as a resource to
attract attention in large spaces such as the
airport.


CAR. Air Europa Institutional Car


BUS. Air Europa Institutional and V.I.P. Bus


BUS. Air Europa Airport Shuttle Bus



INTERNAL APPLICATIONS /

INTERNAL APPLICATIONS. Extensible Queu Band and Rectangular Sign


INTERNAL APPLICATIONS. Seats


INTERNAL APPLICATIONS. Self - Check in


INTERNAL APPLICATIONS. Air Europa Check in Desk


INTERNAL APPLICATIONS. Customer Service Desk


INTERNAL APPLICATIONS. Air Europa Information Point

The in-airport applications have two different
styles. Information points and check-in
machines combine a dark blue background
with white logo, tagline and symbol. Customer
service and check-in desks have the standard
combination of white background with red and
blue brand for immediate recognition.


INTERNAL APPLICATIONS. Uniforms


INTERNAL APPLICATIONS. Press Room and Institutional Meeting Points


INTERNAL APPLICATIONS. Merchandising



EXTERNAL APPLICATIONS /

EXTERNAL APPLICATIONS. Air Europa Convention Flags


EXTERNAL APPLICATIONS. Totems


For Further information do not hesitate to contact us on:

AirEuroa's Corporate Visual Identity Manual

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