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5	
  Ways	
  To	
  Demonstrate	
  
Value	
  Using	
  Usage	
  Statistics	
  
Jo	
  Alcock	
  
CILIP	
  Conference	
  2015	
  
What	
  do	
  we	
  mean	
  by	
  value?	
  
What	
  do	
  we	
  mean	
  by	
  value?	
  
Importance	
  that	
  stakeholders	
  (funding	
  
institutions,	
  politicians,	
  the	
  public,	
  users,	
  staff)	
  
attach	
  to	
  libraries	
  and	
  which	
  is	
  related	
  to	
  the	
  
perception	
  of	
  actual	
  or	
  potential	
  benefit	
  
BS	
  ISO	
  16439:2014	
  	
  
Methods	
  and	
  procedures	
  for	
  assessing	
  the	
  impact	
  of	
  libraries	
  
What	
  do	
  we	
  mean	
  by	
  usage	
  statistics?	
  
What	
  do	
  we	
  mean	
  by	
  usage	
  statistics?	
  
Could	
  include:	
  
•  Use	
  of	
  library	
  resources	
  (e.g.	
  
books,	
  journals,	
  electronic	
  
resources)	
  
•  Use	
  of	
  library	
  space	
  (e.g.	
  
study	
  space,	
  silent	
  areas,	
  
group	
  areas,	
  bookable	
  space)	
  
•  Use	
  of	
  library	
  services	
  (e.g.	
  
librarian	
  enquiries)	
  
•  Anything	
  else	
  people	
  use!	
  
5	
  Ways	
  To	
  Demonstrate	
  
Value	
  Using	
  Usage	
  Statistics	
  
Make	
  evidence-­‐based	
  	
  
collection	
  management	
  	
  
decisions	
  
5	
  Ways	
  To	
  Demonstrate	
  Value	
  Using	
  Usage	
  Statistics	
  
JUSP	
  
Journal	
  Usage	
  Statistics	
  Portal	
  
“The	
  library	
  buys	
  many	
  different	
  types	
  of	
  online	
  resources,	
  from	
  
many	
   different	
   vendors,	
   and	
   all	
   of	
   these	
   resources	
   need	
   to	
   be	
  
continually	
  evaluated	
  and	
  assessed	
  to	
  see	
  if	
  they	
  are	
  returning	
  
on	
  the	
  financial	
  investment	
  DMU	
  Library	
  has	
  made	
  in	
  purchasing	
  
them	
  for	
  DMU	
  students	
  and	
  staff”	
  
	
  
http://mitchley.our.dmu.ac.uk/2014/12/03/library-­‐e-­‐resource-­‐
usage-­‐cost-­‐analysis-­‐creating-­‐a-­‐template-­‐spreadsheet/	
  	
  
Understand	
  usage	
  of	
  	
  
open	
  access	
  publications	
  
5	
  Ways	
  To	
  Demonstrate	
  Value	
  Using	
  Usage	
  Statistics	
  
IRUS-­‐UK	
  
Institutional	
  Repository	
  Usage	
  Statistics	
  
“IRUS-­‐UK	
   provides	
   standards-­‐based	
   usage	
  
statistics	
   that	
   can	
   be	
   compared	
   with	
   publisher	
  
reports,	
   so	
   that	
   the	
   visibility	
   of	
   open	
   access	
  
repository	
  content	
  can	
  be	
  highlighted”	
  
Profile	
  usage	
  to	
  understand	
  
broader	
  context	
  
5	
  Ways	
  To	
  Demonstrate	
  Value	
  Using	
  Usage	
  Statistics	
  
“We	
   were	
   looking	
   at	
   the	
   year	
   on	
   year	
   comparison	
   of	
  
usage,	
  and	
  it	
  was	
  interesting	
  to	
  find	
  unexpected	
  trends.	
  
We	
  intend	
  to	
  look	
  at	
  the	
  usage	
  profiling	
  reports	
  to	
  see	
  if	
  
this	
   is	
   a	
   national	
   trend	
   or	
   something	
   specific	
   to	
   our	
  
institution	
  that	
  warrants	
  further	
  investigation.”	
  
“We	
   use	
   IRUS-­‐UK	
   to	
   get	
   data	
   on	
   activity,	
   usage	
   and	
  
exposure,	
   for	
   example	
   trends	
   over	
   time	
   to	
   see	
   if	
  
downloads	
   are	
   increasing…	
   Benchmarking	
   against	
  
other	
  institutions	
  is	
  useful,	
  as	
  it	
  gives	
  us	
  some	
  context	
  
about	
  usage	
  trends	
  we	
  see	
  in	
  our	
  own	
  repository.”	
  
8anonymised
institutions
Inform	
  discussions	
  with	
  	
  
key	
  stakeholders	
  
5	
  Ways	
  To	
  Demonstrate	
  Value	
  Using	
  Usage	
  Statistics	
  
“The	
   usage	
   statistics	
   are	
   used	
   to	
   inform	
   important	
  
decisions	
  and	
  we	
  really	
  want	
  to	
  be	
  sure	
  we	
  can	
  rely	
  on	
  
the	
  accuracy	
  of	
  the	
  data;	
  with	
  JUSP	
  we	
  know	
  we	
  can.	
  
We	
   will	
   often	
   present	
   this	
   information	
   to	
   academics	
  
and	
  it	
  will	
  be	
  scrutinised	
  so	
  it’s	
  important	
  for	
  us	
  to	
  be	
  
sure	
  that	
  the	
  data	
  is	
  reliable”	
  
“We	
   get	
   a	
   lot	
   of	
   requests	
   from	
   academics	
   asking	
  
about	
  the	
  downloads	
  of	
  their	
  research,	
  particularly	
  
at	
  annual	
  review	
  time.	
  Sometimes	
  departments	
  will	
  
request	
  information	
  on	
  how	
  their	
  items	
  are	
  doing”	
  
Provide	
  information	
  to	
  	
  
support	
  advocacy	
  
5	
  Ways	
  To	
  Demonstrate	
  Value	
  Using	
  Usage	
  Statistics	
  
“I	
   normally	
   make	
   the	
   point	
   it	
   is	
   important	
   to	
   be	
  
archiving	
  full	
  text	
  and	
  that	
  we	
  attract	
  hundreds	
  and	
  
thousands	
   of	
   downloads	
   per	
   year	
   and	
   these	
   are	
  
COUNTER-­‐compliant	
  downloads	
  using	
  IRUS-­‐UK”	
  
“The	
  most	
  common	
  use	
  for	
  repository	
  statistics	
  is	
  in	
  
presentations	
  -­‐	
  we	
  can	
  use	
  them	
  to	
  show	
  the	
  type	
  of	
  
usage,	
  and	
  to	
  demonstrate	
  the	
  usage	
  and	
  broad	
  range	
  
of	
  use.	
  For	
  a	
  particular	
  item	
  type	
  we	
  can	
  talk	
  about	
  a	
  
news	
   story	
   or	
   blog	
   which	
   can	
   show	
   a	
   spike	
   in	
  
downloads	
  that	
  corresponds	
  to	
  the	
  publicity.”	
  
Make	
  evidence-­‐based	
  collection	
  management	
  decisions	
  
Understand	
  usage	
  of	
  open	
  access	
  publications	
  
Profile	
  usage	
  to	
  understand	
  broader	
  context	
  
Inform	
  discussions	
  with	
  key	
  stakeholders	
  
Provide	
  information	
  to	
  support	
  advocacy	
  
JUSP	
  
http://jusp.mimas.ac.uk	
  
jusp@mimas.ac.uk	
  	
  
	
  
IRUS-­‐UK	
  
http://irus.mimas.ac.uk	
  
irus@mimas.ac.uk	
  	
  	
  

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5 ways to demonstrate value using usage statistics

  • 1. 5  Ways  To  Demonstrate   Value  Using  Usage  Statistics   Jo  Alcock   CILIP  Conference  2015  
  • 2. What  do  we  mean  by  value?  
  • 3. What  do  we  mean  by  value?   Importance  that  stakeholders  (funding   institutions,  politicians,  the  public,  users,  staff)   attach  to  libraries  and  which  is  related  to  the   perception  of  actual  or  potential  benefit   BS  ISO  16439:2014     Methods  and  procedures  for  assessing  the  impact  of  libraries  
  • 4. What  do  we  mean  by  usage  statistics?  
  • 5. What  do  we  mean  by  usage  statistics?   Could  include:   •  Use  of  library  resources  (e.g.   books,  journals,  electronic   resources)   •  Use  of  library  space  (e.g.   study  space,  silent  areas,   group  areas,  bookable  space)   •  Use  of  library  services  (e.g.   librarian  enquiries)   •  Anything  else  people  use!  
  • 6. 5  Ways  To  Demonstrate   Value  Using  Usage  Statistics  
  • 7. Make  evidence-­‐based     collection  management     decisions   5  Ways  To  Demonstrate  Value  Using  Usage  Statistics  
  • 8. JUSP   Journal  Usage  Statistics  Portal  
  • 9. “The  library  buys  many  different  types  of  online  resources,  from   many   different   vendors,   and   all   of   these   resources   need   to   be   continually  evaluated  and  assessed  to  see  if  they  are  returning   on  the  financial  investment  DMU  Library  has  made  in  purchasing   them  for  DMU  students  and  staff”     http://mitchley.our.dmu.ac.uk/2014/12/03/library-­‐e-­‐resource-­‐ usage-­‐cost-­‐analysis-­‐creating-­‐a-­‐template-­‐spreadsheet/    
  • 10. Understand  usage  of     open  access  publications   5  Ways  To  Demonstrate  Value  Using  Usage  Statistics  
  • 12. “IRUS-­‐UK   provides   standards-­‐based   usage   statistics   that   can   be   compared   with   publisher   reports,   so   that   the   visibility   of   open   access   repository  content  can  be  highlighted”  
  • 13. Profile  usage  to  understand   broader  context   5  Ways  To  Demonstrate  Value  Using  Usage  Statistics  
  • 14. “We   were   looking   at   the   year   on   year   comparison   of   usage,  and  it  was  interesting  to  find  unexpected  trends.   We  intend  to  look  at  the  usage  profiling  reports  to  see  if   this   is   a   national   trend   or   something   specific   to   our   institution  that  warrants  further  investigation.”  
  • 15. “We   use   IRUS-­‐UK   to   get   data   on   activity,   usage   and   exposure,   for   example   trends   over   time   to   see   if   downloads   are   increasing…   Benchmarking   against   other  institutions  is  useful,  as  it  gives  us  some  context   about  usage  trends  we  see  in  our  own  repository.”  
  • 17. Inform  discussions  with     key  stakeholders   5  Ways  To  Demonstrate  Value  Using  Usage  Statistics  
  • 18. “The   usage   statistics   are   used   to   inform   important   decisions  and  we  really  want  to  be  sure  we  can  rely  on   the  accuracy  of  the  data;  with  JUSP  we  know  we  can.   We   will   often   present   this   information   to   academics   and  it  will  be  scrutinised  so  it’s  important  for  us  to  be   sure  that  the  data  is  reliable”  
  • 19.
  • 20. “We   get   a   lot   of   requests   from   academics   asking   about  the  downloads  of  their  research,  particularly   at  annual  review  time.  Sometimes  departments  will   request  information  on  how  their  items  are  doing”  
  • 21. Provide  information  to     support  advocacy   5  Ways  To  Demonstrate  Value  Using  Usage  Statistics  
  • 22. “I   normally   make   the   point   it   is   important   to   be   archiving  full  text  and  that  we  attract  hundreds  and   thousands   of   downloads   per   year   and   these   are   COUNTER-­‐compliant  downloads  using  IRUS-­‐UK”  
  • 23.
  • 24. “The  most  common  use  for  repository  statistics  is  in   presentations  -­‐  we  can  use  them  to  show  the  type  of   usage,  and  to  demonstrate  the  usage  and  broad  range   of  use.  For  a  particular  item  type  we  can  talk  about  a   news   story   or   blog   which   can   show   a   spike   in   downloads  that  corresponds  to  the  publicity.”  
  • 25. Make  evidence-­‐based  collection  management  decisions   Understand  usage  of  open  access  publications   Profile  usage  to  understand  broader  context   Inform  discussions  with  key  stakeholders   Provide  information  to  support  advocacy  
  • 26. JUSP   http://jusp.mimas.ac.uk   jusp@mimas.ac.uk       IRUS-­‐UK   http://irus.mimas.ac.uk   irus@mimas.ac.uk