As a small business, it is important to nurture your leads and bring them through the sales funnel. But how to do that? Furthermore, how can you do that using social media. Ja-Nae walks you through how to use social media to connect with your leads and bring them through the sales funnel.
Before you do anything, identify your target personas. What is their role? What are their goals? What do they care about? What is stopping them? Where do they hang out?
Just as at a cocktail party, listen to the conversation before joining it to make sure it is the right place for you.
Message alignment +engagement = sales conversion
Create a methodology. Weave your message with the customer need to create valuable engagement.
Match capabilities to needs in order to find effective solutions for your potential customers