The internet access landscape has changed fairly dramatically over the last 2 years. In 2013 we asked people what type of device they used primarily to access the Internet 26% of the people used primarily a mobile device to get on the internet. In 2015 this has increased to 52%. Many of us think directly about Google Analytics. It’s the tool we use every day and are familiar with. But how can we prepare our trusted Google Analytics tool to work on mobile?

1. Measuring the Mobile world

2. Which is Most Important Device You Use
to Connect to the Internet?’
2/15
2013
Mobile
26 %
Desktop
74 %
2015
Mobile
52 %
Desktop
48 %

3. Jaap Willem van de Plasse
Measuring the Mobile world

4. 5 takeaways and tips to use today
Learn to understand code and the latest
possibilities within the Operating Systems

8. GA Framework integration
iOS: App Delegate
Android: via Manifest.xml

9. Installation methods

10. Data is sent every
2 minutes for iOS
30 minutes Android

11. 5 takeaways and tips to use today
Use Cross Device Tracking but pay attention to Privacy

14. How to deal with User
ID’s and Advertiser ID’s
Users ID's are implemented with
an UID tag and it’s the most
personal data you’ll get apart from
health data.

15. 5 takeaways and tips to use today
Use Advanced segments & Crashviews

16. Client Data
1st channel for attribution for a certain
client and what is total value of a client
in case of an App crash.

17. Client Data
1st channel for attribution for a certain
client and what is total value of a client
in case of an App crash.
The date of searching for a route and
the date of actually driving the route
on the bike.

18. Client Data
1st channel for attribution for a certain
client and what is total value of a client
in case of an App crash.
The date of searching for a route and
the date of actually driving the route
on the bike.

19. How to deal with
crashes

20. 5 takeaways and tips to use today
Campaign tagging & import

21. 17

22. Mobile Campaign tagging: How and why
iOS: Device ID macro is the Identifier
for Advertiser, normally on %{idfa})
https://click.google-analytics.com/redirect?
tid=UA-324109-49&url=https%3A%2F%2Fitunes.apple.com%2Fnl
%2Fapp%2Fdrogisterij.net-mobiel
%2Fid506652686&aid=com.drogisterijnet.drogisterijnet&idfa=%
{idfa})&cs=GAUC&cm=link&cn=Presentation

23. Mobile Campaign tagging: How and why
Android: Add the Google Analytics
receiver for on the
AndroidManifest.XML and add
Referrer= in the tracking
https://play.google.com/store/apps/details?
id=net.drogisterij.bezorgservice&referrer=utm_source%3DGAUC
%26utm_medium%3Dlink%26utm_campaign%3DPresentatie

24. 5 takeaways and tips to use today
Customer lifetime views

26. Customer lifetime
In combination with the E-commerce tracking and Goal Tracking for
campaigns. You can divide by channel and campaigns. Tenure is a
great stat for the lifetime of your customers.

27. 5 takeaways and tips to use today
Learn to understand code and the latest
possibilities within the Operating Systems
Customer lifetime views
Campaign tagging & import
Use Advanced segments & Crashviews
Use Cross Device Tracking but pay attention to Privacy

28. Read and Download the presentation again
on OMCollective.be

29. Measuring the Mobile world