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Task 2
1. Conventions – Teaser
Trailer
Task 2
Duration
The duration of a teaser trailer in
the vast majority of cases
remains around 1-2 minutes. This
has remained the same from the
Superman trailer (1978) at 1:15,
to Star Wars Episode VII (2015) at
1:50
Text Features
Most teaser trailer will include
the title of the film, some main
casting names, and perhaps
some text to support narration,
such as ‘coming soon’, or giving
a date of release. For example,
The Incredibles teaser features a
date at the end, for May 2004.
Shooting
Most teaser trailers tend to be
shot in just one scene. The
Incredibles trailer is shot in one
room only, and Superman is one
continuous shot in the sky. This is
usually due to making sure not
too much of the film is given
away – it’s just a teaser. It also
allows for change if required.
Against conventions – sequels
Sequels for films that have
already been screened in
general tend to reveal more to
the audience in the teaser
trailer. For example, the teaser
trailer for Star Wars VII shows
many characters, settings and
events, because the audience
is already familiar with many
aspects of the series. This goes
against Superman, which
shows nothing but sky for a new
movie series.
Ending
The end of a teaser trailer will
often purposely leave the
audience asking many
questions, with the intention of
making them see the film to find
the answers. For example, the
Incredibles leave the audience
with a cliff-hanger: ‘can a fat
middle-aged man be
incredible’?
2. Conclusion
There is a paramount importance when it comes to
keeping teaser trailers conventional. By keeping
teaser trailers at a consistent timing and including
recognisable phrases such as ‘coming soon’, it
allows the audience to be comfortable and
confident with what they’re watching. However, as
Neale’s theory of repetition and difference notes, it’s
important that these trailers go against conventions
in some areas, because they are trying to stand out
and sell a movie at the end of the day. This is why we
have some trailers being edgy with dramatic cliff-
hangers, and sequels showing more than what is
perhaps conventional, due to the unique history and
nature of the film series and audience.
