Do you think it’s obvious that investing in content strategy/content management now will save your company money in the long run? Are you frustrated when Management doesn’t instantly agree?
Building a business case for resources can be challenging, especially if you have few (if any) credible metrics to quote. This session covers sources of metrics and ROI for building a business case for content strategy initiatives.
17. • Total User Experience
• Total Info Experience
• User Interface Design
• Embedded Content
‐ Field Names
‐ Embedded UA
‐ Error Messages
• External Content
‐ Online Help
‐ User Manuals
‐ Training Materials
‐ Support Site
• Developer Docs
• Content Management
• Translation Management
• Controlled Language and
Vocabulary Management
• More
DESIGN
CONTENT!
Reqmnts
Def’n
Design
Sales
Test
Build
Usability
Test
P’type
Deploy
Support
Product
Mgmt