Here, we are describing the importance of Social Media Marketing via using the Social Media Optimization techniques in terms of Digital marketing for online promotion of a business, product or services.

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12 Simple Steps to Conquer Social Media
 Playing with Tweets
The amount of tweets on a page can positively impact the SEO rankings of a
webpage. The more the better.
 Authority in Twitter Accounts
Tweets that link to profiles with a huge number of followers have more value than
tweets that are from profiles with lesser followers. Long story short the quantity
of followers on a profile matters.
 Likes On Facebook
Facebook ‘likes’ hold importance but limited. This is because Google cannot see
Facebook likes. Hence, the importance although present, is pretty low.

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 Shares From Facebook
Facebook shares hold more importance than Facebook likes. Facebook shares are
of similar nature to backlinks, thus, making them visible to Google. Shares add a
significant boost in terms of SEO rankings.
 Authority In Facebook User Accounts
Just like in the case of Twitter, Facebook accounts with a huge following have
more value than the newer and less significant ones. Therefore, shares from
accounts with high value or authority have more preference in the eyes of
Google.
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 Playing With Pinterest
Pinterest, just like its social media counterparts, is considered as an important
social media platform and thus, is an important signal for Google when it comes
to SEO rankings. Pinterest is a really popular photo sharing app among people and
it has a huge audience.

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 Social Media Signals From Other Sites
Social media platform such as dig, Reddit, and Stumble Upon are a few other
social media platforms that have an equally high influence on the SEO rankings in
Google. Google’s algorithm takes into consideration these signals and assigns
ranks to webpages and websites.
 Google +1s
There is no official statement about the impact of the number of Google +1s you
have. However, as per Google engineer Matt Cutts, it is highly unlikely that
Google would not consider the signals from its own social media platform.
 Account Authority
The above pointer being stated, Google will give more importance to Google Plus
accounts that possess more authority, that is, more followers as compared to
accounts with less followers.
 Google’s Authorship Program
Many of you may already know this that the Google Plus authorship program was
discontinued. But what you may not know is that Google still uses its ‘authorship’

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program at times to rank and judge various content on the internet in order to
determine their SEO ranking. The Google authorship program was essentially a
way to link content that was created on Google Plus to boost its ranking.
 Social Media And Google
Have you ever shared anything on social media before? We bet you have. Did you
know that Google tends to use relevant data from the shared content and even
the content that surrounds the shared link? The more you know.
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 Importance Of Social Signals
Social signals are basically the level of social activity that a website shows. This
refers to shares, likes, and the level of activity on social media websites. It
happens to be that the level of social signals of a website greatly affects its
visibility on the SERP, that is, the higher the social signals, the better the SEO
ranking.