1. Profile
THE OPPORTUNITY OF A LIFETIME
Steve Little knew he needed to
build a strong residual income
to have the lifestyle he wanted.
He found only one
company where
that was possible
for him.
by Jack Walker
Photography by Ed Lallo
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2. VOLUME 2 ISSUE 5 YOUR BUSINESS | 35
SOME PEOPLE ARE BORN ENTRE-
PRENEURS. Right out of high school,
Steve Little decided college and the corpo-
rate world were not for him. So he started
to work with a direct selling company
and began discovering the keys to wealth.
Despite his early successes, however, he was
never able to achieve the true financial free-
dom he desired.
Off to a Great Start
Growing up, Steve had a great family
and a strong work ethic. “I always admired
my dad and his dedication to our family.
But I learned as an employee, the system
isn’t designed to provide abundance. I
thought there might be a better way.”
So after high school, Steve sought to put
his energy into something that would
generate substantial income. At 19, he was
introduced to a direct selling company
that marketed insurance products. “It
hit my hot buttons,” Steve says. “I loved
learning how to market those services and,
later, teaching that to others while making
overrides. When I got that
first policy renewal, I
became even more excited.
That was my initial taste
of passive, residual income.
My goal was to grow that
portion of my income
so it would cover all my
monthly expenses.”
With that goal before
him, Steve worked with
relentless focus. He was
the youngest person in
that company to reach
many milestones, set-
ting sales records along
the way. Although he was
remarkably successful, his
greatest reward with the
company wasn’t financial.
It was meeting his future
wife, Leigh. “I just received
my master’s in education
and was looking for some-
thing fun to do over the
summer,” Leigh says with
a laugh. “So I thought I’d sell insurance!”
Steve and Leigh tied the knot, forming a
lasting partnership that proved to be per-
sonally and financially rewarding.
Moving On
Although the original company show-
ered Steve with rewards, he never met his
goal of building a passive residual income
sufficient to meet his monthly expenses. “I
made a nice income but it was too depen-
dent on generating new business,” he says.
“Then, when the founder left the company
and insurance regulators made everything
more difficult, I decided it was time to
move on.”
Steve stayed in direct selling, but in
addition to his work as a distributor, he
frequently served as a consultant to the
corporate side of the business. “I never
hung out a shingle, but I started getting
calls,” he says. “I made over a $1 million
consulting and have the 1099s to prove it.
I learned this industry inside and out.”
The benefits Steve enjoyed were not
only financial, but personal, too. He liked
working with Leigh, who helped with var-
ious aspects of their businesses. He also
loved the time flexibility he had for fam-
ily activities. “One of our son’s classmates
asked him what his dad did for a living,”
Leigh says, “because Steve was always able
to go on school field trips.”
“We firmly believe that it is God, fam-
ily and business in that order,” Steve says.
“One needs proper balance. But to get
I have an incredibly supportive
wife and family and have lots of
time for them.
Steve, Leigh and their two boys enjoy a trip to
DisneyWorld, courtesy of TravelPoints.
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3. 36 | YOUR BUSINESS VOLUME 2 ISSUE 5
Profile
things started, I believe it’s necessary to be
out of balance for a season, then one can
enjoy the good things indefinitely.”
A New Venture
During his years in consulting, Steve
met Mike Azcue and became his close
advisor. So when Mike decided to found
WorldVentures, Steve was the first to
receive a call. “Mike, Wayne and I locked
ourselves in a hotel room over a week-
end and hammered out the compensation
plan,” he says. “We took some of the best
features of several plans I’d seen while I
was consulting and put them together.”
Steve was particularly attracted to
WorldVentures’ products. “I once saw a
newspaper poll that asked people what
they’d do if they won the lottery,” he says.
“The No. 1 answer? Travel! People love
traveling. I’d always wondered why you
couldn’t have one Web site with all the
best flight deals at the touch of a but-
ton. Well, we have that. We’ve brought
together proprietary technology, great
relationships with providers and the power
of volume. Combine that with the best-
in-class training system, and you really
can’t beat what we’re doing here.” Steve
is also a WorldVentures trainer and helps
conduct the company’s popular Leadership
Acceleration Workshops.
Steve is a frequent beneficiary of the
travel savings as he and Leigh create mem-
ories with their children. “Our family went
on a trip recently, and we saved almost a
thousand dollars off the best price we could
find anywhere else,” he says. “I’d use these
services even if I wasn’t marketing them.
That’s one key to a long-term winner.”
Better Than Ever
When WorldVentures launched, Steve
didn’t rest on his laurels. The work
ethic he’d kept since youth kicked in at
full throttle. Almost reliving his early
experiences with that first company,
Steve invested an around-the-clock “sea-
son” to build a strong business. He says,
“I told Leigh during those first months
not to schedule me for anything except
Thanksgiving and Christmas.”
Today, having earned over 1 million dol-
lars in 2007 and $140 thousand in April
2008 alone, Steve feels fortunate. “I am
blessed by God,” he says. “I also have a team
that is unmatched and a joy to work with.
The opportunity with WorldVentures is
even better than when I started. That’s say-
ing a lot since it took me only six months
to generate enough passive residual income
to pay my monthly bills. Even after many
years of record-breaking activity with
that first company, I never accomplished
that goal. Overall, I spent 26 years look-
ing for a way to make that happen. With
WorldVentures, it only took a season.” YB
Home
Texas
Family
Wife: Leigh; sons:
Steven, 18; Austin, 14;
daughter: Ashleigh,
married to Michael
(with grand-
daughter Abby)
WorldVentures Status
PAC Chairman,
No. 1 income earner,
International
Marketing Director,
WorldVentures Trainer
Vital Business Tip
Know what you want,
attack it with passion,
and never quit.
My goal was to grow my passive
residual income so it covered all my
monthly expenses.
“I have an incredibly supportive wife and family with lots of time for them,” Steve says.
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