Presenting to Sell
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Learn 3 P's every speaker should know. Plus, tips on how to overcome your fear of public speaking and how to build your slides for a successful presentation.
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Presenting to Sell
- 1. Presenting to Sell Marketing in the Morning{
- 2. “P” #1
- 3. Photos of Top 10 speeches
- 4. Plan Analyze your Audience (photos of people/audiences) Analyze your Audience
- 5. Plan Galvanize your Goal (photos of goal or objective Moon – wanting to get there Trophy – wanting to win it)
- 7. “P” #2
- 10. Prepare Determine your Delivery (photos of PPT, video, games, Q&A, flip chart, white board, exhibits, ARS, etc)
- 12. 20% 30% 50% 70% 80% 95% Hear See Hear & See Discuss Practice Teach Others Content Delivery: Teaching Effectiveness
- 13. “P” #3
- 15. Practice Rehearse (photos of Steve Jobs presenting) Rehearse
- 17. Arrive early Check out room and view Test equipment Backup plan Logistical arrangements Relax, greet, connect Game Day Checklist
- 18. Top 15 List
- 20. Look thru a window to your audience, not into a mirror at yourself
- 22. Pick people out for energy Find Energy
- 23. Read the audience Read your Audience
- 24. Obama reading prompter but don’t read to your Audience
- 25. No lecturn Remove from room No Lectern Allowed
- 26. Never curse, be careful with jokes Political cartoon?
- 27. • Voice intonations • Movement • Pauses • Pacing of Delivery • Word emphasis • Gestures • Eye contact • Expressions Delivery
- 28. This is an example of a deadly slide: • There is a lot of information on this slide. • It is in a small font and each bullet forms and complete sentence. • There is no way the audience is going to read every bullet point on this slide. • There is even less chance they will be able to write it all down, assuming they wanted to. • And there is even a smaller chance that they are going to care. • While the audience is focusing on the tiny font and dense text, they are not listening to a word I am saying. • You can be sure that by the time they get to this bullet point their brains are screaming to stop!!! • Has anyone even gotten this far? Slides
- 29. • 6 lines, 6 words per line – Maximum • 10-second rule • No sentences; some bullets; many pictures • Bright room – bright; Dark room – dark • Remote • You are the message, not your slides Slides
- 30. • Sans Serif (not this) • UPPER AND LOWER CASE • 44 head, 32 text • Avoid bold, underline • Shadows are OK • Be careful with color Font
- 31. • Picture • Bar graph Graphics • Line chart • Pie chart Verbal 7% Vocal 38% Visual 55% 20% 30% 50% 70% 80% 95% Hear See Hear & See Discuss Practice Teach Others 0 2 4 6
- 32. Animations and Builds Animations & Transitions
- 33. Q&A
- 35. Added value
- 36. Relax
- 37. 1. Prepare better 2. Practice more 3. Fake relaxing 4. It’s a Conversation, not a Presentation Tips for Relaxing
- 38. Q&A