UK Lead generation and data supply through consumer lifestyle surveys from All About Response Ltd

All About Response Ltd
UK Consumer surveys & lead generation
All About Response Ltd T: 01787 210906

Who are AAR?
All About Response has worked in surveys and lead generation since 1999 as a facilitator between
major UK brands and consumers via our Partnership Survey programme.
Most of our Warranty survey activity has now moved from paper to online, creating a fresh breed of
lead generation sites.
Our sites offer a positive consumer journey from start to finish – they are visually appealing and
brimming with top UK brand offers.
Most importantly, consumers have the option to answer questions they have a genuine interest in and
are not obliged to respond to irrelevant offers to maintain engagement and solid ROI for our clients.

3
Timeline summary
1999-2011
Core data survey
feeds to 3rd partners
such as CSL/Wegner;
DLG, Acxiom & Call
Credit
2011
AAR opens direct
leads and data
sales into the UK
Marketing Arena
2012 -2016
Continuation of
paper surveys, online
survey roll-out across
brands & Soapbox
Survey
2016 onwards
Full rebuild &
launch of new
survey site portfolio
including
testing12free

 Partnerships with UK household
brands - completion of warranty
cards or via website
 Television & related media
channel banners & blogs
 Online leadgen campaigns via
affiliates
4
How do we generate our data?

Warranty Data

 Genuine response
Transactional interaction ensures accurate information collection
 Loyal audience
Interaction with trusted brands offering buy-in to trusted 3rd parties
 In-depth
Provision of accurate personal, family & household information
 Responses 24/7/365
Data & leads collected on a constant basis, machine does not stop
9
Why Partnership Surveys?

Consumer journey…

Soapbox Survey
In addition to our Partnership surveys we run
sites, such as Soapbox Survey, in collaboration
with affiliates to deliver un-incentivized
consumer traffic to our sites.
Soapbox Survey offers companies the
opportunity to fully re-brand the landing page
with an offer or competition in order to gather
information and generate leads for their
promotional activities.
We have a proven track record for producing
high quality responsive leads offering good ROI
for our clients.

Branding examples

Consumer Journey

Sign up page

Postal Address
file (PAF)
address look-up
Salacious
data validation
Double erified
plus syntax,
domain & send.
Landline verification
Home Location Register (HLR)
mobile verification
Compulsory fields
Opt-in box (unticked)

INFORMATION WE MAY COLLECT FROM YOU
We may collect and process the following data about you;
• Information that you provide by filling in the Survey;
• Information that you provide when you enter a competition or promotion sponsored by All About Response;
• If you contact us, a record of that correspondence may be retained;
• Information in any other surveys that we may ask you to complete, although you do not have to respond to these;
• Details of your visits to our websites and the resources that you access.
USES MADE OF THIS INFORMATION
We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest
to you and we or they may contact you about these in the manner described below. In completing the ("the Survey") you agree to selected third parties
contacting you in respect of their services. We will pass them your contact details (including your telephone number) so they can do this. Sponsors include (but are
not limited to) XXXXXXXXXXX, XXXXXXXXXXX, XXXXXXXXXXX, XXXXXXXXXXX and XXXXXXXXXXX.
Here are the sectors in which our clients and sponsors operate:
Astrology, Broadband Providers, Charities, Price Comparison Websites, Competition Sites, Debt Management & Debt Collection, Fashion Goods, Financial Service
Providers, Food & Drink Manufacturers & Retailers, Gambling, Gaming, Health & Fitness organisations, Household Goods & Services, Insurance Providers, Landline
and mobile telephone service providers, Leisure Interests, Promotions, Sampling, Search Services, Stocks and Shares, Travel Providers, Utility Companies, UK
Retailers and Welfare Organisations.
METHODS OF COMMUNICATION
We or the selected third parties may contact you in one of the following ways:
• by post;
• by telephone (if you supply your telephone number);
• by e-mail, SMS or mobile phone (if you supply your contact details).
If you do not want us to use your data in the ways described above, or to pass your details on to third parties for marketing purposes, let us know by e-mail to:
support@allaboutresponse.co.uk
The full privacy policy can be viewed online by clicking the following link: http://www.soapboxsurvey.co.uk/privacy.asp
Privacy Policy: Key Points

Question Formats: Lifestyle

Example Co-registrations

Reward Gallery

 Online real-estate offers consumer
traffic in the region of 25-35,000
consumers exiting each month.
 Ideal opportunity for embedded
i-frame type offers or click and
submit.
 Fields from survey can be carried
across to a landing page to pre-
populate forms.
 Dynamic selections available to
target required audience.
Exit page

What happens next?
Lead is validated
in real-time
Consumer
responds to
survey questions
& Coreg path
Leads posted in
real-time to
sponsors

Automotive Charity donors Claims Financial
Health
Home
Improvements
Household Insurance
Lifestyle Holidays Property Utilities
What’s collected?

Automotive
o Number of cars in household
o Breakdown Renewal month
Charity donation intentions
o By Name
o By Cause
Claims
o Personal Injury / RTA
o Industrial disease / deafness
o Packaged bank accounts
o Endowment mortgages
o Medical negligence
o Mis-sold investments
Financial
o Income
o Banking - switching accounts
o Credit cards/loans/mortgage details
o Debt management/credit issues
o Cash / equity release
o Alternative investment
o Current/future investment types
o Pension review / frozen, private,
company, contracted out of SERPS
o ISA switching
Health
o Hearing difficulties/ deafness
o Eye sight – glasses/contacts wearers
o Laser eye surgery interests
o Ailments - back pain, arthritis, diabetes,
Eczema, mobility problems, Dermatitis
o Home Improvements
o Blinds
o Boiler replacement
o Double glazing
o Conservatories
o Doors
o Garage conversion
o Kitchen
o Bedroom
o Bathroom
o Renewables – Solar, Cavity wall or loft
insulation, Biomass boiler
Insurance & renewals
o Car
o Buildings and / or Contents
o Travel
o Health / PMI
o Life
Lifestyle
o Sports
o Hobbies/music/social interests
o Occupation
o Newspaper readership
o Mail order purchases/frequency
o Holiday destination/type/intentions
o Cruises taken/interests
Property & household
o Property Type & profiled value
o Home tenure – homeowners, renters..
o Length of residence
o Number of children/pets
o Marital status
o DOBs - adults/children
Utilities
o Boiler type / make & age
o Boiler insurance policy
o Gas/electricity supplier
o HHCRO boiler replacement
o Consider switching provider
o Payment method – DD. Pre-pay, monthly
o Broadband / telephone supplier
o Broadband / telephone switchers
Bit more detail?

Thank you.
To discuss your lead generation or
data requirements, contact:
hello@allaboutresponse.co.uk
or call (UK) 01787 210906

UK Lead generation and data supply through consumer lifestyle surveys from All About Response Ltd

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UK Lead generation and data supply through consumer lifestyle surveys from All About Response Ltd