YouTube link for on-screen guide: https://youtu.be/X5Kj4gvv4UQ *An editorial calendar is a tool for content marketing *Content marketing is a main component of SEO *Higher SEO grows web traffic and leads to more sales *Editorial calendars helps you save time by keeping organized of all your content channels and various content *You can build your own content calendar, use a free template online, or use various cloud-based app solutions Video Notes [1] Search Engine Land - "Content Marketing Works" - http://searchengineland.com/content-marketing-works-230337 [2] Curata - "The Content Marketing Pyramid: How to Generate More with Less" - http://www.curata.com/blog/the-content-marketing-pyramid-how-to-generate-more-with-less/ [3] Social Media Institute - "Here’s Why Your Content Marketing Strategy is Totally Failing" by Neil Patel - http://contentmarketinginstitute.com/2016/02/content-marketing-strategy-failing/ [4] Neil Patel - "Everything You Need To Know About Off-Page Seo" - http://neilpatel.com/blog/everything-you-need-to-know-about-off-page-seo/ [5] Yoast - "The importance of quality content for SEO" by Marieke van Rakt - https://yoast.com/importance-quality-content-seo/ [6] Moz - "All Content is Not Created Equal: Comparing Results Across 15 Verticals" by Kerry Jones - https://moz.com/blog/all-content-is-not-created-equal-comparing-15-verticals?utm_content=buffer9b0b9&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer [7] Business Insider - "Omnichannel Strategy Bundle: Your guide to engaging with shoppers on multiple channels" - http://www.businessinsider.com/omnichannel-marketing-strategy-and-research-e-commerce-and-online-sales-2016-11 [8] Convince & Convert - "How to Build a Content Calendar (Plus a Free Template)" by Jamie Griffiths - http://www.convinceandconvert.com/social-media-strategy/how-to-build-a-content-calendar-plus-a-free-template-for-2014/ [9] Curata - "Content Marketing Editorial Calendar Templates: The Ultimate List" by Mitchell Hall - http://www.curata.com/blog/content-marketing-editorial-calendar-templates-the-ultimate-list/ [10] Hubspot - "The Social Media Content Calendar Template Every Marketer Needs [Free Template] by Linsday Kolowich - https://blog.hubspot.com/blog/tabid/6307/bid/33415/The-Social-Media-Publishing-Schedule-Every-Marketer-Needs-Template.aspx#sm.00019k4zo22f4dd1w7d12adpsu9j3 [11] CoSchedule - http://www.coschedule.com/ [12] Airtable - https://airtable.com