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The Internet is wide open to you and your business.

  2. Too often businesses and individuals only think of profits in a linear fashion. They think of adding 10% more customers this month or this year. They think of growing in small little steps. You must break out of this mold. The Internet has leveled the playing field. Businesses you have never heard of before have become household names in only a few short years. Think about it. Have you ever heard of Amazon, eBay, Yahoo, or Napster a few years ago? Now, they are front page news on every newspaper every single day. Fortunes are being made and lost in a single year online. As a matter of fact, there have been more millionaires created in the past 2 years than in the last 200 combined. This new market is still wide open and it is up for grabs to those with the ambition, guts, and speed to take control of it. The Internet is wide open to you and your business. While the major corporations throw millions of dollars at billboards and TV ads trying to gain the eyeballs of the average population, you can quickly and easily corner a very specialized niche market of your own. Here are a few ways you can produce immediate breakthroughs on your websites. Below are thirteen drivers that can and will produce an immediate increase in profits in your web business. If you are just getting started in your own business, then take the following as an introduction to a profitable web business. Take notes and give yourself ideas you will be able to add into your web site later on in the growth process. Break the Mold
  3. 1. Design a High Quality Web Site Big business. Small business. Government business. The web designers are making the same mistakes. The two most prominent, and worse – reoccurring mistakes are using the wrong tools and focusing on the design before the customer experience. The first mistake is to focus so much on the web site design and graphics that they overwhelm the actual product itself. A gorgeous web site is created using Flash, Real Audio, Real Video, etc. but it is never tested to be effective or not. Basically, a simple professional looking site produces the best results...without all the bells and whistles. The second major mistake that webmasters make is to use the wrong tools to design sites...and they end up with a very unprofessional looking site. The real idea of the web site design process is to produce something that looks professional, but that doesn’t draw away from the content, be that images, the written word, or the overall feel. The key to your web site is have all images and graphics focus your visitors back to your advertising message.
  4. 2. Automate Your Email Follow-Up The key to selling online or selling anywhere for that matter is to follow up with your prospects at least 7 times. You cannot rely on just one visit to your web site to cut the mustard. One of the biggest profit producing strategies is getting people to subscribe or opt-in to an email follow-up list by giving them something for free on your subject matter. Set it and forget it. The easiest tool to use for email follow-up is from Constant Contact. Automatically send the right message at the right time. You can create autoresponders which automatically follow-up, utilize the complete database system to track all of your prospects and customers, a contact system, and more. It is one of the best tools to help you increase your Internet response rates immediately.
  5. 3. Start an Opt-In Email List Starting your own opt-in list is the key to long-term Internet profits. Just like in direct mail, the profit is in the list. Build your list. Contact management, with less of the "management.“ If your looking for a one stop shop to handle all your list building activities, one of the best strategies available is constant contact. It can give you a personalized e- zine (if you are collecting names with your email addresses) and can handle all of the removes, unsubscribes, and undeliverable for you. Get your message in front of more people. Hit send and post emails to social media networks with suggested captions and images) all at once. Track your success in real time. Learn who's opening, clicking, and sharing your emails and social posts in real time, so you can plan your next steps. Try it FREE for 60 days. No risk. No credit card required. Get full access to all our email marketing tools, as well as live expert help & online resources.
  6. 4. Place a Sponsor or Solo Ad in E-zines What’s the quickest way to build traffic to a site? Search Engines usually take a while, banner ads are expensive, and offline advertising takes months. The quickest, lowest cost, and most effective form of online advertising is placing sponsorships and solo ads in e-zines and online newsletters. Nothing else will even come close to the results which you can produce through this method. You can purchase sponsorships and solo ads for $20 to $1000 and often produce results of three to ten times the ad costs if you have an effective ad for the appropriate audience. There isn’t anywhere else in the world that you can get this kind of bang for your buck when it comes to spending money on your marketing.
  7. 5. Use Pay-Per-Click Marketing Regular search engines can take months to get positions in and start bringing the traffic. The way to get traffic immediately from the search engines is to start dealing with the pay-per-click search engines. Using PPC to Build Your Business. What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising (specifically Google AdWords PPC). Ultimately, pay-per-click marketing is good for everyone: • It’s good for searchers – Research indicates that searchers click on paid search ads more often than any other form of digital advertising. • It’s good for advertisers - Advertisers are offered a unique means of putting their message in front of an audience who is actively and specifically seeking out their product. • It’s good for search engines – PPC enables search engines to cater to searchers and advertisers simultaneously.
  8. 6. Participate in Online Schmoozing Beginning marketers online are always looking for the best free advertising methods, but as the years go by, more and more of these methods are disappearing. The quickest free advertising method available to start participating in online newsgroups, mailing lists, and forums. You DO NOT directly advertise in any of these groups. You participate in the discussions and allow your small signature file to appear at the bottom of the messages you post. Setting the scene as an industry expert. If you post good comments and participate in the discussions, then you will quickly build a good reputation and will generate traffic and sales at your web site.
  9. 7. Make a Special Offer If you have an opt-in email list, then you can run a special “members” only sale, free download, or special offer. Only current members will get these offers or added bonus that you can create or purchase wholesale. You could also do a customer’s only sale. Send out an email to everyone who has purchased something from you in the past offering them a new special product at a discount price or other bonuses added to current products you sell. Nothing will produce income faster for a business than to contact their previous customers with a special offer.
  10. 8. Create a Point-Of-Sale Upsell This technique can usually increase your web site profits by 10% to 20% immediately the moment you put it in place. It is also very simple to put in place. Once someone orders a product from you, have the thank you page on your web site which comes up show several other products or services that you have available for immediate purchase at a special discounted price. You will find that often 10% to 25% of your customers will immediately take this opportunity to purchase the other product at the special price (maybe 10% off or something similar). Stores use this idea all the time. Look at all the small items like magazines, candy, etc. that they pack at the checkout counters. How often do you pick up something else you didn’t need just because it was there and you were already in a buying mood?
  11. 9. Set Up an Affiliate Program The king of affiliate programs is Amazon with millions of affiliates. While you don’t want or need this large of a number to be successful, think about what it would be like to have 1,000 to 5,000 people eagerly selling your products and services for you with a small share of the profits. The Power of Affiliate - Engaging with Consumers The Affiliate marketing channel, with its unique, high performance online publishers, has the power to influence and connect with the new consumer at critical points in their decision journey. If you don't want to have to deal with any CGI script of any software to run the affiliate program, then you can have it outsourced. Companies such as Commission Junction can run your affiliate program for you.
  12. 10. Spread a Virus If you're an Internet marketer or someone who wants everyone in the world to see your latest YouTube video, then viral is a word you love. Today, “going viral” refers to the sharing of something — often a video or a website link — via email or social media outlets, such as Facebook and Twitter. For many, viral is considered the ultimate online marketing technique. How else would a company such as grow to over 40 million users while spending next to nothing in ad costs? Viral marketing basically entails created something for free that others will pass around for you. It could be as simple as a free report or a free eBook, or as complicated as creating a unique software program to be passed around.
  13. 11. Send an Online Press Release The quickest way to generate hits immediately to your web site at very little cost is to send out an online press release. All it takes is one mention in a newspaper, magazine, radio program, or TV show to drive more traffic to your site in the next 24 hours than you will through all of your other promotions for the next month. Successful entrepreneurs make it a habit to regularly send out press releases about any new benefits that they offer to their customers. This used to be cost prohibitive through the cost of postal mail and long distance faxing. Now, you can send out the press releases by email or pay only $200 or so to have them sent out for you. Two hundred dollars could never buy you a write-up in a magazine, but a press release could potentially give you dozens. A good place to start is creating an online media kit that will give media representative the vital information they need to create buzz around you. Download the FREE Media Kit Guide at MarketingRT
  14. 12. Send Out Articles to E-zines Here is another zero cost strategy for selling your products or services. Write up a good article with valuable information in it (you could even use our simple article writing strategy) and submit it to the e-zines in your niche market. If your article is well done, you will find that much of the time it will be the featured article in many of them. This is better than having a featured ad in an e-zine. Don’t forget that you can post the ones that don’t get picked up on your social media sites as articles PUBLISHED by you. Hence, we’re back to setting yourself up as the industry expert.
  15. 13. Start an eBay Auction This idea won’t work for every business, but it could be a significant source of income and traffic for your web site. Hundreds of thousands of power sellers currently sell $2,000 or more per month on eBay (all the way up to $500,000 a month for a few of them). All you have to do is go over to eBay and find out what products are HOT sellers...If yours is one of the hot topics, then you could have a built in money and traffic generator for your site at almost no cost whatsoever...
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