19. www.bigthinkbusinessbooster.com jd@bigthinkbusinessbooster.com
What’s your super power?
What do you want to be remembered for?
What are the big questions that drive you?
What problem are you trying to solve?
How will you change your industry? The world?
How will you know when you’ve succeeded?
Create your BIG and compelling vision
45. • Name, age and gender
• Marital status and children
• Where they live
• Their occupation/business and their income
• What they do in their free time
• What they value/believe
• What they read, watch and listen to (books,
magazines, online, TV, radio)
1. Who are your target readers?
46. • What do they fear?
• What frustrates them?
• What causes them the most stress?
• Then, think about their greatest desires:
• What do they want?
• What are they really trying to get done?
2. What are their greatest problems and desires?
47. At the moment everything is just
theory – you need to test it.
What do they really want?
50. • Your idea is the foundation of everything – get that right,
and everything else will be so much easier.
• Your idea needs to consider you, your readers and your
business.
• Homework – for any of your remaining ideas, do a mind
map!
Let’s recap…
54. • Fill out the registration form in the Entrepreneur to Author
brochure
• Visit the crew at the back of the room to make a time
To register for a publish strategy session
59. ‘I just read Chloe’s book and I'm really not
impressed. It was highly theoretical, had
no flow, and a bit drab.
It has a captivating title, promises a lot,
has a cool cover, but just doesn't deliver on
any of it.’
86. • Look at the other books in your genre
– Do they use certain colours?
– Which font styles do they use?
– Do they use a lot of text or do they have images too?
– Are the images photos or illustrations?
– Is the author on the cover?
How to design a cover that sells
98. • She has now gone through 8 reprints, and there have
been issues every single time
• The printer has refused to give her a refund, insisting
that he can print the book
• This has been a time consuming, frustrating and
expensive process that has taken time away from her
business
The end result
99. • She has now gone through 8 reprints, and there have
been issues every single time
• The printer has refused to give her a refund, insisting
that he can print the book
• This has been a time consuming, frustrating and
expensive process that has taken time away from her
business
The end result
100. • Choose a printer who is experienced in printing
books
• Choose a printer who is experienced in working with
first-time authors
• Get referrals from other clients (who have written
similar books to yours)
• Give yourself plenty of time
How can you avoid this?
105. WHY WRITE A BOOK?
• 7500 recruitment agencies
in the Australian market
• Opportunity to highlight
what makes Chorus
different
• Be a key influencer in the
industry
107. • Modern Business
• Accounting
Technician
• Women in Focus
• Daily Mercury
• Inside Small
Business
• My Business
• Modern Business
• NETT
• Acuity
• Insurance Business
• HR Director
• Morning Bulletin
• The Observer
• Northern StarSensis
• Herald Sun
• Latte
• The Weekend
Australian
• The Age
• Modern Business
• The CEO Institute
• 2SSR
• 2UE
• Radio National
• ABC Riverland
• Business Blueprint
• CEO Magazine
• Mortgage
Professional
• Accounting
Technician
• The Courier Mail
• The Daily Telegraph
• NETT
• News.com.au
• Open Forum
• Kochie’s Business
Builders
• Women’s Agenda
• Inside HR
• Open Forum
• Anthill
• Australian Institute of
Management
• Training &
Development
• Public Service News
• ABC Capricornia
• 2GB – Saturday
Mornings
• Learning &
Development
Professionals
• ABC QLD –
Syndicated
• Inside Small
Business
• The Advertiser
• Shortlist
• Sydney Morning
Herald
• The Huffington Post
MEDIA
108. HOW HAS THE BOOK
IMPACTED CHORUS?
• Powerful marketing tool – credible business card
• Opening doors
• Attracting staff
• Speaking events
• Onboarding tool for our staff.
109. Last year
of merged
business
Chorus
Executive
Year 2014
Chorus
Executive
Year 2015
Chorus
Executive
Year 2016 -
Now
Chorus
Executive
Year 2017–
The Future
Revenue -5% -3% +32% +40%
Gross Margin -11% +4% +38% +43%
EBIT Growth loss +88% +1257% +79% +92%
Client
Satisfaction
Qual Qual Qual NPS 80
Candidate
Satisfaction
97% 100% 97% 94%
Engagement
score
Not
collected.
Not
collected.
Not
collected.
91% of staff
love coming
to work
THE
RESULTS
What did you want to be when you grow up? What happened?
What did you want your business to be when it grew up? What happened?
Young = imagination
Older - imagination, BIG aspirations lose value for some reason
We get molded into other peoples ideas of who we should be
Henry Ford & Tim Berners-Lee
I want to bring back BIG thinking, imagination, big aspirations…
History teaches us lessons – if we are prepared to go to school…
Entrepreneurial superheroes had beginnings too. Do some research to find out their early days were like. Learn from their lessons and take note of their milestones and decisions points. Seeing their journey helps to demystify the process and help you realise that they struggled too. It’s helpful to know that all business heroes had doubts and doubters of their own.
Small business does not have to think small.
In fact, small business has the greatest opportunity to innovate, explore and create.
I want to bring back BIG thinking, big aspirations and big plans to go with them.
VALUES – alignment with your vision and your goals. Your values direct your actions, your actions create your outcomes.
Worksheet!
