1. Evaluation Question 1- In what ways does your media product use, develop or challenge forms and conventions conventions
of real media products
Mise En Scene- Actors
Like in this existing media product we have decided that in order to much the lyrics about love we were going
to have two main characters, boyfriend and girlfriend. In the music video ‘ you belong with me’ we can see that
there is more than one character to help show to break ups however we decided to keep it to two main
characters that way it wouldn’t get confusing for our audience. By doing this we had developed the usual
conventions you would find within a country pop song aimed at a young female audience.

2. Evaluation Question 1- In what ways does your media product use, develop or challenge forms and conventions conventions
of real media products
Mise En Scene- Location
In the existing media product we see four different locations used. However in our music video we decided to develop
this further by using the studio for three different types of shots and six other locations. By developing it in this way it
meant that we could show the ups and downs of the relationship because of the mix of different locations it reflected
the uncertainty of their relationship. We also see the couple looking happy and having fights in different locations which
shows this is a reoccurring thing in their relationship, to be up and down. This reflects the lyrics of the song and matches
the genre in the way that narrative of the main characters relationship is very important to be seen throughout.

3. Evaluation Question 1- In what ways does your media product use, develop or challenge forms and conventions conventions
of real media products
Mise En Scene- Makeup
In my music video we used natural to no makeup besides lipstick to try and show that she was young and innocent.
This kept to the conventions of the genre because girls are not seen as sex object as you might fin in a R&B music
video for example. The reason as to why we made sure that we kept the red lipstick on for most of the shots was
because it would match our ancillary task and the title of the album. We wanted it to be a symbol of her being young
and in love, we wanted her to look like a character that a young audience could relate to but also look up to.

4. Evaluation Question 1- In what ways does your media product use, develop or challenge forms and conventions conventions
of real media products
Mise En Scene- Colour
Some of the warmer colours
when the scenes are filmed at
home reflect similar colourings
in these existing music video.
The reason why we kept the
could the same throughout
was to symbolize that these
arguments and good time
where happening at home as if
they were on location and in
other places.

5. Evaluation Question 1- In what ways does your media product use, develop or challenge forms and conventions conventions
of real media products
Mise En Scene- Colour
We developed this tint in our music video. Although its not a
colour that you would usually find within this genre of music by
developing this colour it made sure that we were being clear to
our audience that it was in the pat,
Here the colour is slightly colder to match the mood of the
seen because she is being stood up by her boyfriend. This
technique has been used in many song which have lyrics about
love because they want to make it clear to their audience, how
the characters are feeling emotionally

6. Evaluation Question 1- In what ways does your media product use, develop or challenge forms and conventions conventions
of real media products
Mise En Scene- Props
In the existing media product the two main characters
communicate through writing notes to each other. We have
developed this idea to make it more currant and have used text
messages to get the audience more involved with what is
happening by getting them to read. We found this to be a
successful way of showing communication within the narrative and
as a way of communicating ideas to the viewers.

7. Evaluation Question 1- In what ways does your media product use, develop or challenge forms and conventions conventions
of real media products
Mise En Scene- Props
In the existing music video Taylor 1 uses a hairbrush to pretend to sing with and this shows the silly and young side of
her character which she is trying to relate to her audience with. In our music video we have also tried to portray a fun
loving character and by using the guitar we not only reflect the genre of the music but of what the main characters
personality might be like.
In this scene we used the prop of a remote in order to show that they might
be relaxing and watching TV together. By using props you can portray ideas to
your viewers successfully.
This prop in the beginning scene is one of the most important prop in order to
show clearly what is happening in the narrative. We can see that he is playing
Xbox and in that ignoring her. This is a traditional representation of conventions
you may see in a music video with a male character.

8. Evaluation Question 1- In what ways does your media product use, develop or challenge forms and conventions conventions
of real media products
Mise En Scene- Lighting
In this existing music video we can see that the light has been
placed in on area to show what time its. In this bedroom
scene you can see that we have also directed the light to
make it seem like night. This has been done to match the
narrative of the scene. She has been waiting a long time for
her boyfriend and by making it night time the audience
questions how long she has been waiting there for.
Like in scene above where light has been drawn from mainly
one place we had the actors sit under a window which let
natural light in so that we could see the facial expressions
clearly. The reason why this was done because we were
filming inside without any studio hard lighting so we wanted
to make sure they were lit as best as possible.

9. Evaluation Question 1- In what ways does your media product use, develop or challenge forms and conventions conventions
of real media products
Mise En Scene- Lighting
In this final scene in the Taylor Swift music video we can see that they have
used hard lighting to make sure the viewer can clearly see the emotions on
the actors faces and it has been done to highlight Taylor 1’s dress when she
walks in.
We have also used hard lighting in our music video however we have done it on more than one occasion.
We used hard lighting in the studio so that we could not only differ the narrative shots from the
performance shots by location but also with lighting. We also wanted to make sure you could see our
actors emotions clearly, therefore used hard lighting to do so when I was performing.

10. Evaluation Question 1- In what ways does your media product use, develop or challenge forms and conventions conventions
of real media products
Mise En Scene- Costume
Above you can see how in the existing music video the characters are wearing casual clothes/pj’s in their homes. We
reflected the same ideas of having casual outfits however we have more scenes in the house so we have more casual
costumes. We decided to associate casual clothing with the narrative scenes and more dressy clothes with performance to
make the difference clear. When the actors are together they would wear casual clothes to show they are comfortable
around each other.

11. Evaluation Question 1- In what ways does your media product use, develop or challenge forms and conventions conventions
of real media products
Mise En Scene- Costume
The only time we see the female character
wearing clothes that aren’t classed as casual is
when she wears a dress to impress her
boyfriend in the beginning scene. However he
doesn’t notice what she is wearing and from
then on we only see casual clothes between
them. This could show that maybe they are two
comfortable in their relationship and it’s a bit
boring.
In the Taylor Swift Music Video we see multiple changes in
costume to appeal to their young female audience. In our
music video we have developed this so that we have solid
scenes of a variety of different costumes in order to keep our
viewers interested in what is happening.