Why animate?

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JadeMagnet

Slides talk about the benefits of animated videos

Design Technologie Business

:-)

why animate?

sitash & manik
co-founders

~ 750%
viral videos increase click
through rates

of people who watch videos
~ 68% pass links to their friends

informative still entertaining!
* ref: marketingexperiments.com

65-85%
are more likely to purchase
people stay longer on
2 mins website with a video
after watching a video

6%
Increase in the store
sales

impact on sales
* ref: comscore 8 /2010, Reckitt Benckiser May 2012

53x
Embedding You Tube video increases
front page search likelihood on Google

search engine effectiveness
* ref: forrester, 1/2010

25-27%
lesser returns for products having a
customer support video

customer support
* ref: ice.com Internet Retailer 12/2009

Global
A NASSCOM Innovator
EMERGE A TiE-EAP
of 2011 @ Company
company for GTS,
2012 Silicon Valley

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Why animate?

1. :-) why animate? sitash & manik co-founders

2. ~ 750% viral videos increase click through rates of people who watch videos ~ 68% pass links to their friends informative still entertaining! * ref: marketingexperiments.com

3. 65-85% are more likely to purchase people stay longer on 2 mins website with a video after watching a video 6% Increase in the store sales impact on sales * ref: comscore 8 /2010, Reckitt Benckiser May 2012

4. 53x Embedding You Tube video increases front page search likelihood on Google search engine effectiveness * ref: forrester, 1/2010

5. 25-27% lesser returns for products having a customer support video customer support * ref: ice.com Internet Retailer 12/2009

6. easy to share

7. Global A NASSCOM Innovator EMERGE A TiE-EAP of 2011 @ Company company for GTS, 2012 Silicon Valley

Why animate?

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Why animate?