1. Jade Tang | Term Two, Semester Two, 2011
A Brand New You: Class Overview
Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com/
Studio Room: WE424
Tuesday Class: 27th September - 25th October, 2011 (1-4pm)
Thursday Class: 29th September - 27th October, 2011 (1-4pm)
Objective: To create a strong foundation and sound understanding for a designer’s online presence; using a variety of platforms that can
continue to be developed professionally/personally.
Class Timetable:
Week Lecture Notes
Week 1) The importance of Branding/Personal Branding
Tues 27th Sept '‘Brands are built on what people are saying about you, not what you’re saying
Thurs 29th Sept about yourself’
Week 2) The importance of Content/Tone
Tues 4th Oct 'Content is King'
Thurs 6th Oct
Week 3) The importance of Profiling/Portfolio
Tues 11th Oct 'Luck is what happens when preparation meets opportunity'
Thurs 13th Oct
Week 4) The importance of Social Media/Networking
Tues 18th Oct 'Join the conversation'
Thurs 20th Oct
Week 5) Class Presentations: Final Assessment
Tues 25th Oct 'A Brand New You'
Thurs 27th Oct

2. Jade Tang | Term Two, Semester Two, 2011
A Brand New You: Class Overview
Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com/
Class Structure: 3 hours (180 minutes) Most classes will follow this structure:
Time (approx) Focus Notes
(15 mins) Intros/Recap: Any findings/developments any would like to share from last
week?
(60 mins) Lecture: Background, Theory, Practice/Examples
(15 mins) Break/Stretch
(60 mins) Exercise: Discussion, Questions, Workshop, etc
(15 mins) Report back/Presentations: Any findings/developments any would like to share
from this week?
(15 mins) Buffer: End with relevant video if time allows