Google Analytics
•Télécharger en tant que PPTX, PDF•
3 j'aime•398 vues
The document discusses various Google Analytics features including: - Macro and micro conversions, goals, conversion funnels, event tracking, and virtual page views. - Custom reports, custom dashboards, segments, UTM tracking, annotations, custom alerts, content grouping, and sharing assets. - Examples are provided for creating goals, conversion funnels, custom reports, custom dashboards, and custom alerts relevant for different brands. - Attendees are asked to create goals, lists of macro/micro conversions, and conversion funnels after the presentation.
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à Google Analytics
Similaire à Google Analytics (20)
Google Analytics
- 2. 2 Google Analytics Macro & Micro Conversions Goals Conversion Funnels Event Tracking Virtual Page views Custom Reports Custom Dashboards
- 3. 3 Google Analytics Segments UTM Tracking Annotations Ghosts & Referrer Spam Custom Alerts Content Grouping Sharing Assets
- 4. Difference between Macro & Micro Conversions
- 5. 5 Macro & Micro Conversions Before you can improved the effectiveness of your advertising and marketing campaigns, you’ll need to track conversions. Micro Conversions – Activities that precede an application/purchase Macro Conversions – Applications/transactions
- 6. Which of the following are macro conversions, and which are micro?
- 7. 7 Macro & Micro Conversions Application form Marketing Campaigns Links PDF’s Videos Pages Contact form Whitepaper downloads Comments Social Bookmarking Call back request
- 8. 8 Macro & Micro Conversions Micro Marketing Campaigns Links PDF’s Videos Pages Whitepaper downloads Comments Social Bookmarking Macro Application Form Contact Form Links Pages Call back request
- 10. 10 Event Tracking Anything you can click on a website, can be tracked, such as: • PDF’s • Video’s • Outbound links • Images • Buttons Behaviour > Events > Overview
- 11. 11 Event Tracking These can be labelled whatever you wish. At the moment this can be done by our developers, but going forward, we should be able to add this in ourselves using the new CMS platform.
- 12. Creating Goals
- 13. 13 Creating Goals Assign value: • Source • Time • Page • Category (engineering, science, etc) • Device • Browser Conversion Funnels Multi-channel conversions Assisted conversions Why create goals?
- 16. 16 Conversion Funnels https://blog.kissmetrics.com/ga-conversion-funnels-video/ Conversion funnels are important, because they show you where you are losing conversions, and potentially where you need to optimise your website to improve the conversion rate. Conversion funnels are directly related to Goals. So make sure you have a goal set up first.
- 17. 17 Conversion Funnels https://blog.kissmetrics.com/ga-conversion-funnels-video/ Required – means they can only enter the conversion funnel from the first page/step
- 19. 19 Conversion Funnels Event tracking cannot be added to a conversion funnel, so you will need to create these as virtual page views instead.
- 20. Create 1 goal/conversion funnel relevant to your brand. In most cases it will be the job application process
- 21. 21 Conversion Funnels After this presentation: Make a list of Macro Conversions Make a list of Micro Conversions Create Goals Create Conversion Funnels
- 22. Break
- 23. Custom Reports
- 24. 24 Custom Reports Information you regularly need Information you cannot get under ‘reporting’ Email alerts Share reports to other colleagues Easily download to PDF
- 25. 25 Custom Reports Here are some reports you might find interesting: https://www.google.com/analytics/web/permalink?type=custom_report&uid=KisQj0PlRYy mBJ_7uo0FHg
- 26. 26 Custom Reports Here are some reports you might find interesting – Non-branded keywords https://www.google.com/analytics/web/permalink?uid=FnORhUguR52pLaPt3UXW6g
- 27. 27 Custom Reports Here are some reports you might find interesting: - referral sites https://www.google.com/analytics/web/permalink?type=custom_report&uid=_VO0u5kgT 4mSfq1bt7iO_Q
- 33. 33 Custom Reports Here are some reports I have already created
- 34. 34 Custom Reports – Job Applications https://www.google.com/analytics/web/template?uid=it3zCfqIRIqL7V4fzAB0tA
- 35. 35 Custom Reports – Demographics https://www.google.com/analytics/web/template?uid=9osBkkZ7TV6ucaV4Tz9WzQ
- 36. 36 Custom Reports – Monthly SEO Report https://www.google.com/analytics/web/template?uid=aZENN181SViHrkMQMj7VrQ
- 37. 37 Custom Reports – Intranet https://www.google.com/analytics/web/template?uid=jfN1FZf8SYmTKSC_IX3ycA
- 38. Create 1 Custom report relevant for your brand
- 39. Break
- 42. 42 Custom Dashboards Information you regularly need Information you cannot get under ‘reporting’ Email alerts Share reports to other colleagues Easily download to PDF https://support.google.com/analytics/answer/1068218?hl=en
- 45. 45 Custom Dashboards - Performance Here are some reports you might find interesting: https://www.google.com/analytics/web/permalink?type=dashboard&uid=0pLYNL9eTO6E busjAm12kQ
- 46. 46 Custom Dashboards – Blogging Here are some reports you might find interesting: http://www.dashboardjunkie.com/getdashboard/50
- 47. 47 Custom Dashboards – PPC Here are some reports you might find interesting: https://www.google.com/analytics/web/permalink?uid=sBjjBL7mSxmphPje-vTRIg
- 48. 48 Custom Dashboards – Social Media Here are some reports you might find interesting: https://www.google.com/analytics/web/permalink?type=dashboard&uid=8R3_P2m- QwmlUv_SVulUJA
- 49. Create 1 Custom Dashboard relevant for your brand
- 50. Segments
- 51. 51 Segments
- 52. 52 Segments
- 53. 53 Segments
- 54. 54 Segments
- 55. Break
- 56. UTM Tracking
- 57. 57 UTM Tracking Does not work in IE Should be used as part of marketing campaigns Use on Facebook PPC
- 58. Annotations
- 59. 59 Annotations
- 60. Custom Alerts
- 61. 61 Custom Alerts
- 62. 62 Custom Alerts
- 63. 63 Custom Alerts – Examples
- 64. 64 Custom Alerts – Examples
- 65. 65 Custom Alerts – Examples
- 66. Content Grouping
- 71. Sharing Assets
- 74. 74 Google Analytics Macro & Micro Conversions Goals Conversion Funnels Event Tracking Virtual Page views Custom Reports Custom Dashboards
- 75. 75 Google Analytics Segments UTM Tracking Annotations Ghosts & Referrer Spam Custom Alerts Content Grouping Sharing Assets
- 76. Thank you