Korean total hair care products

Company Introduction
JPS Cosmetics Co., Ltd.
aims for continuous challenge and change

Profile
History
Organization chart
Business overview
Brand Introduction
Exports Regions
Certifications
01
02
03
04
05
06
07
Cover story
For the beginners to the beauty experts
cosmetics for the beauty of mankind

Company Name
CEO
Year of establishment
Area of business
Address
Tel
Fax
Official Site
JPS Cosmetics Co., Ltd.
Sun, Il-Kyu, Sun, Hyung-Hun
1999
Cosmetic manufacturing/sales
80 Aenggogae-ro 449beon-gil,
Namdong-gu, Incheon, S. Korea (86BL-7L)
+82-32-818-0551
+82-32-818-0552
http://www.jpscos.com/
www.facebook.com/jpscosmetics/
Profile

Korea No.1 Beauty Company
JPS Greetings
Welcome to the JPS Cosmetics Co.,Ltd.
Established in Seongnam in 1999, JPS relocated to Incheon in 2007 and
achieved great progress, and in 2020, after significant growth, the company
moved into a third new office building in Incheon, where it achieved its most
recent surge in growth.
JPS is a reliable partner with 20 years’ expertise in manufacturing and sales of
all hair cosmetics, including hair dye. The company provides Korea’s best
comprehensive beauty solution by constantly striving to raise the bar in the skin
care industry.
JPS Cosmetics has developed ‘Mielle Professional’, ‘LA BAY’, and ‘Zab’ for
professionals, and ‘Cure Shield’ for general consumers. We are confident in our
robust portfolio that has strong domestic demand, exports and outsourcing,
and infinite growth potential.
JPS cosmetics will endeavor to provide satisfaction to its customers, stability
and growth to its employees, win-win collaboration with partners, and success
for consignment production partners, leading the change in the evolving global
beauty industry.
“
”
Profile

EstablishedMonaLisaCosmeticsCo.,Ltd.
CompletedproductionfacilityatSeongnamfactory
Launched‘Zab’haircarebrandforprofessionals
Expandedfactoryandproductionfacilities
LaunchedZabChitosantreatment
Launchedfirstexportchannel(China)
Launchedhaircarepremiumbrands‘MielleProfessional’and‘Labay’
BeganexportsofZab,MielleProfessional,andLabaybrandstoAustralia
Launched “MOZ” total hair brand
Sold 1,000,000 units of Zab Kerapix hair manicure
Sold 1,000,000 units of Zab chitosan
Signed agreement for supporting employment and woman friendly
business environment
$ 1,000,000 in annual exports to Malysia, U.S.A, China, Austrailia
Began exports of Jab, Mielle Professional, Labay brand to Singapore.
First expansion and relocation of factory and office building
(Namdongdong-ro, Incheon)
Approved enterprise annex laboratory (KOITA)
ISO 9001/14001(RQM3493/REM1032) Certifications
Venture enterprise certification (No. 20070201974),
INNO-Biz certification (No. 7075-3295)
BeganZab,MielleProfessional,andLABAYbrandexporttoMalaysia
Began launching ‘Avatar’ brand in the U.S.
Launched Mielle Professional ‘Blondie Ann’ hair dye
LaunchedMielleProfessionalcolorkeytraining‘BlondieAnneColorFestival’
EstablishedMielleHairStudiounderthedirectcontroloftheheadoffice
(to assist with hair technique and product research)
08Sold500,000unitsofMielleProfessionalBlondieAnnehairdyeproducts
BeganMielleProfessionalG_PROSpecialPermanenttraining,exported
Mielle Professional, LA BAY brand to Vietnam
1,000studentscompletedBlondieAnneColorFestivaltrainingnationwide
Renamed the company JPS Cosmetics Co., Ltd.
Launched scalp care/hair loss professional brand ‘THE SCALAPY’
Began exports of Jab, Mielle Professional, and LABAY brands to Russia
Launched home clinic professional brand ‘Cure Shield’
Appointed as promising export small and medium enterprise
Launched Mielle Professional in the Philippines market
SignedmanpowertrainingagreementwithBucheonTechnicalHighSchool
Launched Mielle Professional in the Singapore market
LaunchedMielleProfessionaltoCambodiaandCureShieldtoVietnam
market
Launched Mielle Professional in the Nepal market
Launched Mielle Professional, Zab, and LA BAY to New York, launched
Mielle Professional in the L.A. market
Acquiredpatentfornewmanufacturingmethodofanti-inflammatorycosmetics
(Patent No. 10-1964809)
Launched Mielle Professional in the Ukraine market
Launched Mielle Professional in the Thailand market
Selected as a promising enterprise (Korea Industrial Complex Corporation)
Selectedasakeydevelopmententerprise(KoreaIndustrialComplexCorporation)
Implemented a sole beauty seminar In Thailand
Launched Zab, LABAY in the Taiwan market
Implemented beauty training in Malaysia
Launched Zab, LA BAY, and Cure Shield in the Cambodian market
Exceeded 10 billion won in annual sales and 1 million dollars in annual exports
Acquired patent for a new manufacturing method for skin whitening cosmetics
(Patent No.10-2058727)
Acquired Korea-ASEAN origin exporter certification
3000 students completed Blondie Anne Color Festival training nationwide
Recognized as an excellent workplace for risk assessment (KOSHA)
Selected as a global leading company in 2020 KICO
(Korea Industrial Complex Corporation)
Secondexpansionandrelocationoffactoryandofficebuilding(Aenggogae-ro,Incheon)
ISO 22716 Certification
1999. 10
2000. 01
2000. 12
2003. 03
2004. 04
2005. 01
2005. 04
2006. 01
2007. 04
2007. 07
2007. 07
2007. 09
2009. 02
2010. 03
2010. 06
2010. 10
2011. 11
2012. 07
2012. 12
2013. 09
2014.09
2015.01
2016.03
2016.08
2016.10
2016.11
2017.03
2017.04
2017.06
2017.06
2017.12
2018.01
2018.06
2018.07
2018.10
2019.01
2019. 02
2019. 03
2019. 05
2019. 06
2019. 07
2019. 10
2019. 12
2020. 01
2020. 02
2020. 03
2020. 04
2020. 06
2020. 08
1999 - 2006
2007 - 2013
2014 - 2020
Founding Period
Settling Period
Growth Period
History

Accounting Domestic sales Development Product planning
Production
(finished product)
Material/Purchase
Overseas sales Quality Design
Manufacturing
(Semi-product)
Marketing
business
QC Material/Purchase
Training
General Affair
Logistics/Delivery
Management
support Sales team Production
team
CEO
Planning team
Organization chart
Enterprise
annex laboratory

Research and Development
Forms creative ideas and new
products
Speedy feedback on market needs and
consistent improvement of existing
product quality
Controls various risk factors through
rigorous manufacturing/production
process management
New
products
Product
improvement
Product
management
Business overview

Business overview
Main status of research lab
Microbial facility Control goods facility
Equipment analysis facility
Ensures safety through non-detection
tests for bacteria, fungi, etc.
-
Equipped with autoclave devices and
Clean Bench
High performance liquid
chromatography (HPLC)
-
Contentanalysisoffunctional
ingredientsandcosmetics/Content
measurementofharmfulsubstances
Storage management of finished
products and standard product
management
-
Systematicqualitymanagement
throughstandardproduct

managementbyoperatingacontrol
productfacilityof30pyeongspace
Confirmation testing for
unintentionally derived substances
-
Supplies safe quality products by
inspectionofrawmaterialsandproduct
specifications
In-house inspection of main items with complete core equipment for consistently excellent quality
Rigorous quality management in accordance with ISO 22716 process, equivalent to CGMP specification
General physics and chemical
experiment and inspection
equipment
(pH meter, viscometer, and UV hydrometer)

Systematic production systems and
efficient product management
Maintaining and supplying the finest
quality at a reasonable price with an
in-house production system
Production environment
- Production up to 30 tons per day
-
Manufacturing/production/logistics
flow design according to the CGMP
standard
- Operating ten production lines
Business overview
Production

Business overview
Main status of production team
○
Yeast mixer:Manufacturing through processes, e.g.
mixing, heating, and cooling raw materials
○
Production line: Complete finish products
through filling and packaging process
Equipment details
· Production line : 10
· Automatic capping and taping machine : 4 per unit
· Tube filling machine : 4 units
·
Subsidiary materials/Finished-goods product warehouse : Scale of 1,000
pyeong, 3-layer stacking
Equipment details
· Operates more than two production periods per day with output of 12.5 tons
· 5-ton, 3-ton, 2-ton, and 1-ton per unit (general products)
· 1-ton, 0.5-ton per unit (for hair dye)
The maximum CAPA per day is about 30 tons: Equivalent to 300,000 EA based on 100ml products
Comply with CGMP-equivalent hardware and management process

Multi-purpose reception room
-
In-house/Outsourced product show-
room
- Space for staff break and meetings
- Use as auditorium for training/event
Smart garden
-
Indoor garden with automatic
temperature and humidity control
-
For employee breaks and customer
receptions
Trip passage
-
Moving route at a glance, e.g. research
lab/manufacturing facility/production
line
- Simultaneous tour of up to 20 people
Filming studio
- Product and video recording
Business overview
Additional facility

Training program for professional
hairdressers by in-house instructors
-
Principles of hair science, dyeing/
perm practice techniques
3,600 dyeing class alumni
(accumulation in 2015~2020)
Overseas seminars and professional
training
Training
Business overview

Operates a salon for the purpose of
testing the company’s products and
to create content
Equipped with facilities equivalent to
specialized salons for hair treatment
Business overview
Mielle Hair Salon

On/Offline marketing
Active SNS marketing on various online channels, e.g.
Mielle Professional Facebook (14 million followers),
Instagram (8,021 followers), and Naver Band (12,467
members) (as of Jan. 2021)
Provides various beauty information, such as style
transformation projects and hair treatment recipes
using Mielle products through online channels
Various offline marketing for brand promotion externally
Business overview

Focus on YouTube marketing in
response to the latest trends
Operation of dedicated participants
and editorial staff
Mielle TV (https://www.youtube.com/c/MielleProfessional/)
- Subscriber : 37,000 (as of Jan. 2021)
-
Content : Talk show featuring various
treatment recipes, product information,
and aspects of the beauty industry
according beauty market needs
Smart work life – Cure Shield
(https://www.youtube.com/c/슬기로운직장생활큐어실드)
- Date launched : Aug. 12, 2020
-
Content : Daily vlog of a cosmetics
company that increases brand affinity

by prioritizing empathy and fun for
workplaces, with the 20s-30s age
group as the main target
Business overview
YouTube marketing

Brand introduction
Flagship product
Stylish brand for professionals
Professional development of all products
Pursues a formal, yet sensuous design with
unique color and packaging for each line
Blondie Anne color line
Proposes the best option by quickly reflecting
market demands in all lines, such as care,
perm, and styling
Brand introduction
mielle Professional

Blondie Anne treatment
color cream
Purity Shine Water Shampoo Series
Seaweed Scalp Shampoo/Mask/Tonic
G_PRO Special Perm Series
Main products of Mielle Professional
Excellent color with optimal
ingredient formulation
Softness of optimal harmony
Optimal convenience of use
Various colors and mix-tones
Advanced oxidizing agent
techniques for each purpose
Premium thermal pump
by type
Prevents over-softening
of hair / restores missing
amino acids
For extremely damaged
hair
Acid/Neutral special perm
For general perm/direct
perm/heat perm
Alkaline/hydrochloride zero
multi-perm
Patented ingredient –
Cysteamine-free base
Safeforrepeatedtreatments
withnoresidualsalt
Relieves hair loss with
functional shampoo
Scalpandhaircareinone
application
Increases hair thickness
Delivers rich nutrition
CooperPeptidescalpcare
Improvements
Naturally-derived surfactant
For sensitive scalp,
damaged hair and hair loss
Remarkable conditioning
effects
Enhances consistency
duringpost-procedurecare
Brand introduction

Brand introduction
Brand introduction
Flagship product
Nature sig ’NATURE-The mission is to
implement nature as hair science with the
slogan of ‘Nature’s ambitious piece’
In all product development, artificial
ingredients are used with minimum
composition requirements to ensure quality
with at least one natural ingredient added.
Aims at simple design using ivory and brown
as brand colors
Ivia Scalp line as the main product
Focuses on scalp care based on the vitality
of ivy
Labay

Brand introduction
Ivia Scalp clinic line Chito Incentive Treatment Honey Glossy Curling Essence
LABAY flagship product
Scalp/Hair Multi Clinic Shampoo
Pack with the vitality of ivy
Excellent scalp soothing and
nourishing functionality
Immediate treatment of damaged
hair
Retentionabilityandhairimprovement
ofnaturalchitosan’sexcellentmoisture
ProtectshairfromUVrayswithnatural
henna extract
Ceramide ingredients rapidly
penetrate to the cortex layer to help
retain hair firmness
Prevents moisture loss from
environmental factors
Retains long-lasting perm style
Enjoy natural honey’s moist
luster and seamless curls in one
application

Brand introduction
A brand with the longest history
Reasonable pricing and simple packaging
Aims at ease of use so that anyone -
beginners to experts - can use with
convenience
Chitosan Triple Action Treatment
Maintained No. 1 in sales on a single
product basis since the company’s inception
Zab
Brand introduction
Flagship product

Brand introduction
Chitosan
Triple Action Treatment
Kerafix
Hair Manicure
Zab flagship product
Treatment pack that has been loved by customers
since its release in 2001
Enhances hair moisture retention with natural
chitosan polymer
Intensive restoration of hair cortex with low molecular
weight protein that penetrates easily
The effect of natural henna ingredients gives the hair
shine and prevents discoloration
Henna extract boosts pigment penetration
Keratin minimizes hair damage and discoloration
Maintains hair shine and treatment effects
Styling/gray hair cancelation with various colors to
choose from

Brand introduction
A word in combination of CURE SHIELD
CURE + SHIELD
Powerful shield that heals the scalp and hair,
a brand that specializes in home hair care
clinics
Plans to launch subsequent products and
expand the line as JPS Cosmetics’ new B2C
brand, segmented by scalp and hair type
Shampoo and Timing that suits individual
needs, not just for oily, dry or sensitive
conditions
Cure shield
Brand introduction
Flagship product

Brand introduction
Timing Shampoo EP 01~06 Timing treatment hair pack
Cure Shield flagship product
Concept-based shampoo for user hair conditions
Comprehensive care for oily, dry, dandruff, hair loss,
scalp hair
Treatment :
High-performance treatment that
absorbs upon application
Hair pack :
Dandruff care and hair conditioning in
one application

Brand introduction
Cure Shield flagship product
Maon Pure Rich
Shampoo Treatment
Timing No Wash Treatment Timing Mist 01~04
A lineup of 5 types of shampoos
and treatments that gives a
comfortable rest
All ingredients of the shampoo are
prescribed with EWG green grade
Treatment without harmful
ingredients, CMIT/MIT or Benzyl
Alcohol
Four lineups each with the
keywords of refreshing, recovery,
energetic, and magic
Features oil removal, conditioning,
and scalp soothing
Non-wash-type treatment
Three-product lineup with nutrition,
moisture, and curling functions
Efficacy beyond essence through
convenient usage

Dashu Meditherapy
Boost Lab Graymelin Iproduct
Parkjun Beauty Lab
Enzacta Label Young
OEM main partners
Brand introduction

RUSSIA
KAZAKHSTAN
MONGOLIA
CHINA
NEPAL
MACAU
THAILAND
HONGKONG
TAIWAN
VIETNAM
CAMBODIA
PHILIPPINES
UKRAINE
USA(LA)
USA(New York)
AUSTRALIA
MALAYSIA
SINGAPORE
Exports Regions
cosmetics for the beauty of mankind Exporting to 17 countries, including the U.S., Russia, and China (as of Jan. 2021)
JPS Brands (Mielle Professional, LABAY, Zab, and Cure Shield) and OEM in
parallel (Russia, Vietnam)

Oversea OEM/ODM
Examples of overseas OEM/ODM
Vietnam : Perm agent for professional hair salon
- Yeviche Multi perm/Power perm
- Viva Bellezza Smooth and Shine Perm/Diamond Shine Perm
Russia : Shampoo, basic hair care products
- Four types of L.SANIC
In line with the K-Beauty boom, local products are manufactured and exported with the original brand upon
requests.
L.SANIC Yeviche Viva Belleazza
Yeviche Viva Belleazza

Certifications and patents
Certifications
REPUBLIC OF SINGAPORE
TRADE MARKS ACT (CHAPTER 332)
REGISTRATION CERTIFICATE
ISSUED UNDER SECTION 15(3)
TRADE MARK NUMBER : 40201919777X
NAME OF PROPRIETOR(S) : JPS Cosmetics Co., Ltd.
I HEREBY CERTIFY that under the provisions of the Trade Marks Act 1998, the above trademark has been
registered as from 12 September 2019 in respect of the goods and/or services in Class 03 as referred to in
the Schedule.
Daren Tang Heng Shim
Registrar of Trade Marks
Singapore
Registration is for a period of 10 years and may be renewed at the expiration of this period and upon the expiration of each succeeding period of
10 years.
ISO 9001
(Korean)
ISO 22716
(English)
ISO 22716
(Korean)
ISO 9001
(English)
ISO 14001
(Korean)
ISO 14001
(English)
Corporate Research
Institute Certificate
THE SCALAPY Chinese
trademarkregistration
certificate
PromisingExportSmall
andMediumBusiness
(English)
andMediumBusiness
(Chinese)
andMediumBusiness
(Korean)
Singaporetrademark
registrationcertificate
Certificateoforigin
certifiedexporter
Riskassessment
certificate
Technology
innovation small
business(Korean)
Technology
innovation small
business(English)
Patent
No. 10-1964809
Patent
No. 10-2058727

Korean total hair care products

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