Scanning the Internet for External Cloud Exposures via SSL Certs
The platform and ecosystem strategy of Windows 8
1. Windows 8 Platform
------------------------
Multiscreen Mobile App Platform
김재우, Technology Evangelist
Developer & Platform
Evangelism
Microsoft Korea
November 2012
3. Multi-Device Arena
2+1
Smart Connected Device Press Release, IDC 2Q12
“Shipments To Grow By 14% Annually Through 2016, Led by Tablets & Smartphones”
6. Life > Work
Consumer App Ecosystem
Consumer • Smart Phone
59% < 63% by 2016
+15.8% by year
• Tablet
10% < 13% by 2016
4.2%+ for Business Use
• PC
31% > 24% by 2016
Smart Connected Device Press Release, IDC 2Q12
“Shipments To Grow By 14% Annually Through 2016, Led by Tablets & Smartphones”
7. Work > Life
LOB App Ecosystem
• Desktop OS Share
Windows 90% (XP, Vista, 7, 98) Enterprise Worker
Mac 9%, Linux 1%
• Business Scale in # Units
# Units Since Launch of Windows 7 as of March 2012, IDC
8. Dual Personality = Life + Work
Dual Ecosystem
Consumer App Enterprise App Ecosystem
Ecosystem
17. HTML5
The Promise
“The impacts of mobile
fragmentation are steadily
growing”
IDC 2013, Appcelerator & DC Mobile App • OS
Developer survey report • OS iterations
• Development Environments
“HTML5 will be a major force in • Programming Skills
the mobile app..” • Hardware Implementations
“The Appification of Everything Goes Global,” • Distributions
Worldwide and U.S. Mobile Applications • Business Policies
Download and Revenue 2012–2016
Forecast, May 2012
18. App Market
Top App Categories iPhone and iPad 2012 - AppTRAX
Heat Map App Categories likely to
be impacted by HTML5
App Ecosystem Opportunities, JULY 2012, Strategy Analytics Insight
19. HTML5 in Windows
From Zero to Rich
View
XAML
HTML5
C C#
HTML5
C++ VB
controller
Mode
C C#
Internet
C++ VB WinJS
Explorer
WinRT APIs
System services
Communication Graphics & Devices &
& data media printing .NET
Internet Explorer Win32
Silverlight
Application model
Core
Windows Core OS Services
20. The Platform Strategy of Windows 8
Dual Personality
View
XAML
HTML5
C C#
HTML5
C++ VB
controller
Mode
C C#
Internet
C++ VB WinJS
Explorer
WinRT APIs
System services
Communication Graphics & Devices &
& data media printing .NET
Internet Explorer Win32
Silverlight
Application model
Core
Windows Core OS Services
Notes de l'éditeur
Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together
Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together
Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together
Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together
Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together
PoS Systems – Retail stores and even airline cashless cabins are building LOB apps so that CSRs can help customers through their entire buying and checkout process without leaving the customer’s side. These partners were looking to run their systems on different form factor and wanted to ensure that the app does not consume huge resources so that the device has extended battery life without the need to plug in.Catalog Management – Partners across different sectors are looking to provide a more interactive selling process by providing access to sales and marketing material to field sales employees via broadband connections on a tablet device. Touch first, immersive and fast and fluid nature of the metro style apps is perceived as more intimate that can provide a more advanced, yet personable experience with the customers.Dashboards – To improve productivity partners are building LOB apps with rich reporting and charting capabilities that can be used for consuming vast amounts of data and acting quickly on it. Live tiles, notifications, search and share capabilities of metro style apps are immensely useful to these executives so they get updates in real time and act upon it.Workflow Management – Examples here are manufacturing company using it for assembly line supervision or construction company using it for inspection and coordination of various construction activities. Monitoring and Action: We have an auto company whose racing division is using a metro style app so that pit crew can monitor and configure the car characteristics for optimum performance. We also have a Oil and natural Gas company which is building a metro style app to run various simulations, read the outputs and decide on the drilling processes. Security, performance and touch first experience of the metro style apps were particularly important to these partners.
[Intro Slide/Backdrop]We are excited to have the opportunity to talk to you about Windows 8, the next version of Windows.Today we want to give you an overview of Windows 8 and discuss three topics and the impact they can have on your business:Discuss the scope of the opportunity – Windows’ unprecedented reachHighlight specific features Windows 8 features that will make your brand shine as a Windows 8 appIntroduce the Windows Store: a store on every device that supports multiple business models with the best economicsAt the end of this overview we would like to have a discussion about next steps and the ways we can partner together.
Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together
Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together