ABOUT ONLINE PAYMENT

1. A STUDY ON PERCEPTION TOWARDS E-PAYMENT APPS AMONG
YOUNGSTERS WITH SPECIAL PREFERENCE TO
MALUMICHAMPATTI VILLAGE, COIMBATORE
Mr. A. Gurunathan., Assistant Professor, Department of Commerce., SNMV College of Arts
and Science, Coimbatore.
M. Jagadeeswaran., II-M.COM., SNMV College of Arts and Science, Coimbatore
INTRODUCTION
India is facing a cash currency insufficiency, and until this gap is met by new
currency. Nonetheless, thanks to the evolution of digital payment systems, as there are
several ways to skip the paper currency with the help of our smart phones. Mobile
payment (also referred to as mobile money, mobile money transfer, and mobile wallet)
generally refer to payment services operated under financial regulation and performed from
or via a mobile device. Instead of paying with cash, cheque, debit or credit cards, a consumer
can use a mobile to pay for a wide range of services and digital or hard goods. Although the
concept of using non currency based payment systems has a long history, it is only recently
that the technology to support such systems has become widely available.
Digital payment systems are being adopted all over the world in different ways. In 2008, the
combined market for all types of mobile payments was projected to reach more than $600
billion globally by 2013, which would be double the figure as of February, 2011. The mobile
payment market for goods and services, excluding contactless payments using near field
communication (NFC) and money transfers, is expected to exceed $300 billion globally by
2013. Investment on mobile payment services is expected to grow by 22.2% during the next
two years across the world. It will result in increase of mobile money spending to 9% by
2018. Asia and Africa will see a significant growth for digital payment with technological
innovation and focus on interoperability emerging as prominent trends by 2018.
In developing nations digital payment solutions have been deployed as a means of extending
financial services to the community known as the "unbanked" or "under banked," which is
estimated to be as much as half of the world's young population, according to Financial
Access' 2009 Report "Half the World is Unbanked". These payment networks are often used

2. for micropayments. The use of digital payments in developing countries has attracted public
and private funding by organizations such as the Bill & Melinda Gates Foundation, United
States Agency for International Development and Mercy Corps.
IMPORTANCE OF DIGITAL WALLTS
The use of digital wallet is also increasing day by day which refers to an electronic device
that allows an individual to make electronic transactions. Digital payment systems enable the
widespread use of digital wallet transactions. One in five consumers in Asia are now using
digital payment that is 2 times more from two years ago. A recent survey by MasterCard
conducted on 8500 adults aged 18 – 64 across 14 markets showed, 45% users in China,
36.7% users in India and 23.3% users in Singapore were the largest base for digital wallet
usage. The survey was carried on between October and December 2015. Also analysis
showed (48.5%) consumers in these regions made transactions by using smart phones. Indian
consumers are leading the way with 76.4% using a smart phone to make purchase which is a
drastic increase of 29.3% from previous year. This has made companies like google and
Amazon India to come out with its own digital wallet. Flipkart has already introduced its own
digital wallet i.e phonepe.
STATEMENT OF THE PROBLEM:
As the internet usage is increasing day by day, the usage of E - payment apps were
also increasing which encourages digital transactions. And there is a serious need for the
people to be aware about safeguarding their personal information and other security issues.
As India is a country with huge young population, this study focuses to find the usage of E-
payment apps among youngsters in and around malumichampatti village. And also to find the
problems faced by them.
OBJECTIVES OF THE STUDY:
 To find out the usage and preference of E–payment apps among youngsters.
 To find out the amount spent on E – payment app by the respondents.
 To know the satisfaction level of youngsters about E - payment apps.
 To identify the problems faced by the respondents while using E – payment app

3. RESEARCH METHODOLOGY:
 Area of the study
 Area of the study refers to Malumichampatti village.
 Sample Size
 The data was collected from 100 respondents using convenience
sampling method.
 Sources of data
 The study is based on both primary and secondary data. The primary
data have been collected with a structured questionnaire from 100
respondents. The secondary have been collected from books, articles,
journals magazines, previous studies and array of websites.
 Tools for analysis
For the purpose of the analysis, the following tools are used:
 Percentage Analysis.
 Simple Ranking Analysis.
 Weighted Average Analysis.
LIMITATIONS OF THE STUDY:
 The study covers only Malumichampatti village, it cannot be generalize the entire
population.
 The study is restricted to 100 respondents; results are restricted within the domain.
 Data collection is done using convenience sampling method through questionnaires
filled by the respondents which may not be accurate.
REVIEW OF LITERATURE:
 DR.S.Manikandan and J.Mary Jayakodi (2017): On “AN EMPRICAL STUDY
ON CONSUMERS ADOPTION OF MOBILE WALLET WITH SPECIAL
REFERENCE TO CHENNAI CITY” says that if the security and privacy issues are

4. tighten and other risk factors are reduced it will automatically increase the adoption of
mobile wallet .Apart from these issues the convenience and ease of using gives an
ultimate credit to mobile wallet and it can be concluded that there will be a
tremendous growth in adoption of mobile wallet in the upcoming years.
 Dr. Ramesh Sardar (2016): On “PREFERENCE TOWARDS MOBILE WALLETS
AMONG URBAN POPULATION OF JALGAON CITY”, says that awareness about
mobile payment has spread among the people in India due to government policy of
demonetization and which forcefully pushed the usage of mobile wallet.
 Mr. Roopali Batra and Neha Kalra (2016): On “ARE DIGITAL WALLETS THE
NEW CURRENCY?” finds that, there exists a huge untapped market for digital
wallets both in terms of increasing awareness as well as its usage. Also, the frequency
and value of each transaction using digital wallets remains limited.
ANALYSIS AND INTERPRETATION:
Table 1: Table showing most preferred E-Payment app of respondents
E-Payment app No. of respondents Rank
Paytm 32 I
Bank payment apps 27 II
Freecharge 19 III
More than one app 15 IV
Mobikwik 7 V
Total 100
Source: Primary data
INTERPRETATION:
The above table presents the most preferred E-Payment app among respondents. Out of
100 respondents, 32 respondents preferring Paytm, 7 respondents preferring Mobikwik, 19
respondents preferring Freecharge, 27 respondents preferring Bank payment apps and 15
respondents preferring more than one of the above apps.
Majority (32) of respondents prefers using Paytm.

5. Table 2: Table showing type of service used by respondents
Services No. Of respondents Rank
Mobile Recharge 36 I
Ticket Booking 23 II
Using more than one service 19 III
Online Payment to E –
Commerce sites
14 IV
Send money to others 8 V
Total 100
Source: Primary data
INTERPRETATION:
The above table shows the type of service frequently used by respondents. Out of 100
respondents, 36 respondents uses E-Payment app for mobile recharge, 23 respondents uses E-
Payment app for ticket booking, 14 respondents uses E-Payment app for Online payment to E
– commerce sites, 8 respondents uses E-Payment app for sending money to others and 19
respondents uses E-Payment app for using more than one of the above service.
Majority (36) of respondents uses E-Payment apps to Mobile recharge.
Table 3: Table showing the satisfaction level of respondents
Source: Primary data
Opinion f W fw Rank
Satisfied 61 4 244 I
Highly satisfied 20 5 100
II
Average 18 3 54 III
Dissatisfied 1 2 1
IV
Highly dissatisfied 0 1 0 V
Total 100 15 399

6. INTERPRETATION:
The above table depicts that the majority of respondents are satisfied on using
the E- payment apps.
FINDINGS AND SUGGESTIONS:
1. Majority 64% of the male respondents are using E-Payment apps.
2. Most of the respondents 83% of the are unmarried.
3. One third of the respondents 44% are Under graduate.
4. Most of the respondents 63% are of students.
5. One third of the respondents 32% of the respondents income was less than Rs. 15000.
6. Maximum respondents 96% are using smart phones.
7. Majority 32% of the respondents use Paytm app.
8. Out of the respondents 43% are using E-payment app for the sake of time saving.
9. Most of the respondents 45% spend below Rs.1000 in E –payment apps.
10. Majority 36% of the respondents uses E-payment apps for mobile recharge.
11. One third of the respondents 28% uses E-payment apps only at the time of offers.
12. More than half 61% of the respondents were satisfied using E-payment apps.
13. More than half 58% of the respondents were not facing any problem in using E-
payment apps.
14. More than half 59% of the respondents facing the problem due to delay.
15. Out of the respondents 29% were not aware about cybercrime.
SUGGESTIONS:
 Most of the respondents faced the problem of delay in processing, so connecting
issues to be concentrated.
 Most of the respondents were not aware about cyber crime so awareness programs
have to be conducted to increase their awareness.
 Most of the respondents uses E-payment apps only at the time of offers so
companies have to give more offers to make their consumers to use their app
frequently.

7. CONCLUSION:
As per the findings of the study, E-payment apps were getting
popularity among youngsters like students and employees. Further the study also explained
E-payment wallet service is preferred by the consumers. The study witnessed that PAYTM is
leading among the other wallet providers. When a respondent is making a payment online he
is affected by many assorted factors like delay, server down and failed transaction .The main
influencing factor for using E-Payment apps has been identified as time saving, features and
convenience. The study also finds that most of the respondents were satisfied using the E-
Payment apps. we can also able to find that E-Payment apps are mainly used for mobile
recharges so the amount spent remains below Rs 1000 per month. E-Payment apps in Digital
India are rapidly growing due to the schemes provided by the government and the consumers
also prefer E-payment apps because of their convenience and time saving features, the future
India is ready for a full-fledged cashless economy.
BIBLIOGRAPHY:
 https://en.wikipedia.org/wiki/Mobile_payment
 https://en.wikipedia.org/wiki/Digital_wallet
 http://www.iamwire.com/2016/11/list-of-mobile-wallets-upi-payment-apps-in-
india/145172
 DR.S.Manikandan and J.Mary Jayakodi (2017): On “An empirical study on
consumers adoption of mobile wallet with special reference to chennai city”.
International Journal of Research Granthaalayah, 5(5), 107-115.
 Dr. Ramesh Sardar (2016): On “Preference towards mobile wallets among urban
population of jalgaon city”. Journal of Management (JOM) Volume 3, Issue 2, July–
Dec (2016), pp. 01–11, Article ID: JOM_03_02_001.
 Mr. Roopali Batra and Neha Kalra (2016): On “Are digital wallets the new
currency?”. Apeejay Journal of Management and Technology January 2016 ,Vol.11
,No:1.
 Poonam Painuly and Shalu Rathi (2016): “Mobile wallet: An upcoming mode of
business transactions “International journal in management and social science
.volume 4 pp356- 363.
 Dr.Hem Shweta Rathore (2016): “Adoption of digital wallet by consumers”
BVIMSR’s journal of management research. Volume 8 issue 1, pp 69-75.

8.  Sinha.,S.(2015): RBI norms to facilitate E- Commerce, retrieved from
https://economictimes.indiatimes.com/news/economy/policy/rbi-norms-to-faclitate-
ecommerce/article.show/49102033.cms