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With the expansion of Digital Marketing, web users and brands customers are subjected to an increasing amount of tracking that leads to the collection of their browsing and behavioral data.
As technologies evolve and digital expands, data privacy is more and more threatened.
Data exchanges and usage grow exponentially without the ability for end users / visitors / consumers to actually control it, lest to understand it. It is time for Digital Marketing tools to be more ethical and transparent. This message should also resonate well with brands.
To strengthen this wavering data privacy, Jahia initiated a standardization process with the OASIS consortium early April.
Now, reflecting this standardization process, Jahia is aiming at launching an open source community project at the Apache Foundation, whose mission it is to provide software for the public good. One of the Apache Foundation many strengths in this respect is to provide a license that is both business-friendly and open to any development community. Thus this project would allow all software vendors, brands, organizations and communities to use an open, agreed upon and community-enriched engine to collect and share user context data.