With the expansion of Digital Marketing, web users and brands customers are subjected to an increasing amount of tracking that leads to the collection of their browsing and behavioral data.
As technologies evolve and digital expands, data privacy is more and more threatened.
Data exchanges and usage grow exponentially without the ability for end users / visitors / consumers to actually control it, lest to understand it. It is time for Digital Marketing tools to be more ethical and transparent. This message should also resonate well with brands.
To strengthen this wavering data privacy, Jahia initiated a standardization process with the OASIS consortium early April.
Now, reflecting this standardization process, Jahia is aiming at launching an open source community project at the Apache Foundation, whose mission it is to provide software for the public good. One of the Apache Foundation many strengths in this respect is to provide a license that is both business-friendly and open to any development community. Thus this project would allow all software vendors, brands, organizations and communities to use an open, agreed upon and community-enriched engine to collect and share user context data.
To Manage the Unified Customer Journey, CMO need to deal with those capabilities either developed internally and / or relying on a lot of third parties software.
But ultimately it’s all about brand EXPERIENCE
Remember Gene yesterday presentation
Remember Jim Keyt of BEN&JERRY Jim Keyt, Senior Manager of Global Technology Strategy
“How do you scale and adapt to the latest technologies for an organization the size of Ben and Jerry's?”
“Its a very interconnected web of software, data and process that lets the technology be kind of managed in a way that brings a little sanity to the chaos.”
The First Chaos
Working together in the process. Remember Europcar. IT and Marketing lifecycles are just DIFFERENT. A release versus a publication. No one better than the other. They just have to CO EXIST. Remember yesterday presentation by David Roux. David, that I thank again, made it clear: the success of that project rely on having the Business AND the IT working together. The Day 15 website has been launched ? Email
Remember another great insight from Gene: content is no longer king, content in context is king
BUT watch out “little princess”, the wolf might be here. I remember plugin of firefox that show you the nupmber of marketing services you interact with without knowing it. It twice the number for kids !
Do we really have to choice between Marketing OR Data Privacy ? After 2 years of work, we decided to solve that question, the Jahia way: Open source, industrialized, standard based
With the expansion of digital marketing, web users and brands customers are subjected to an increasing amount of tracking that leads to the collection of their browsing and behavioral data.
There is no question about the value of Digital Marketing anymore considering all the benefits enterprise and brands can leverage.
Data exchanges and usage grow exponentially without the ability for end users / visitors / consumers to actually control it, lest to understand it. As a consequence, data privacy seems to be more and more threatened from brand audiences point of view. It is time for Digital Marketing tools to be more ethical and transparent.
This message should resonate well with brands.
We can solve those issues, helping brands to get closer to their customers in the process
This message can be leveraged by brands from a communication stand point (and get better data in the process)
But for WHAT ? What is the objective ?
The objective is to answer to that question :
But for WHAT ? What is the objective ?
The objective is to answer to that question :