Slides from the keynote Elie Auvray (CEO and Co-Founder of Jahia) and Serge Huber (CTO and Co-Founder of Jahia) presented at ApacheCon:Core 2015 to introduce the Apache Unomi Project: the Way to Ethical WEM. It is incumbent on digital enterprises to protect their customer data privacy; the Apache Unomi Project helps manage big data without sacrificing customer data privacy. About OASIS OASIS (Organization for the Advancement of Structured Information Standards) is a nonprofit, international consortium whose goal is to promote the adoption of product-independent standards for information formats such as Standard Generalized Markup Language (SGML), Extensible Markup Language (XML), and Hypertext Markup Language (HTML). About Apache Software Foundation Established in 1999, the Apache Software Foundation (ASF) is a US charitable organization, funded by individual donations and corporate sponsors. The mission of the ASF is to provide software for the public good by providing services and support for many like-minded software project communities of individuals who choose to join the ASF. (http://www.apache.org/foundation/) About Apache Unomi Project Apache Unomi is the reference implementation of the upcoming OASIS Context Server (CXS) standard to help standardize personalization of online experience while promoting ethical web experience management and increased user privacy controls. (http://unomi.incubator.apache.org/) About Jahia Jahia Solutions Group (Jahia) is a leading provider of a customizable digital experience management platform which enables enterprises to put their customer at the heart of their business. Our technology breaks down silos, facilitates authentic 1:1 customer relationships powered by agile innovation, trust and a customer-centric digital workforce. This focus ensures digital enterprise transformation for success in today’s competitive business landscape. Founded in 2002 and headquartered in Geneva, Switzerland, Jahia has its North American headquarters in Washington, D.C. and offices in Toronto, Canada, and throughout Europe. Jahia counts hundreds of global brands and governmental organizations, in more than 20 countries, among its esteemed customers. http://www.jahia.com

1. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20151
INTRODUCING APACHE UNOMI
ELIE AUVRAY, CEO – Co-Founder
eauvray@jahia.com
SERGE HUBER, CTO – Co-Founder
shuber@jahia.com

2. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20152
ONE WEBSITE
66 EXTERNALTRACKERS

3. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20153
PRIVACY & DATA CONTROL ISSUES
• Whatdata is collected ?
• How is the data used ?
• Is opt-in or opt-outavailable ?
• Where is the data sent ?
• How is the sentdata used ?
Customers
DATA
PRIVACY

4. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20154
LACK OF STANDARDS & OPEN SOURCE SOLUTIONS
• No standard for profiles, tracking or
personalization
• Each set of tools is different and
incompatible
• Requires each vendor to build
connectors
• Each integration requires custom work
• No major open source players
• Security is difficult to assess
• No consistent use of big data
technologies, although the problems
are often the same (getting to know
your users better)

5. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20155
NOT ONLY AN ENTERPRISE EXPECTATION
EXPECTATIONS REALITY
BI
SALES
SUPPORT
@
REPORT
CMS
ANALYTICS
CRM
ID
MA
?

6. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20156
BUT A KEY ENTERPRISE CONCERN
Gene Phifer
VP Distinguished Analyst

7. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20157
BUT A KEY ENTERPRISE CONCERN
Enterprise Digital Transformation
=
Consistent Customer Journey Management At AllTouchpoints

8. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20158
REALLY A CHOICE ?
Enterprise
WEM tools
Customers
DATA
PRIVACY
?

9. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20159
AND YES, TRUST MATTERS…

10. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201510
VISION BEHIND A TWO YEARS PROJECT
It is time for Digital Marketing tools to
be more transparent and thus,
ethical.

11. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201511
The JahiaWay: Open, Ethicalthus sustainable
DATA
PRIVACY
Enterprise Customers

12. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201512
THE SOLUTION
INCUBATING
INTRODUCING
APACHE UNOMI
OASIS CONTEXT SERVER
REFERENCE IMPLEMENTATION

13. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201513
The JahiaWay: Open, Ethicalthus sustainable
DATA
PRIVACYThe Context Server
Standard
Apache
Data Aggregation and
management engine
The Reference
Implementation
UNOMI
Two trusted, solid and recognized
communities

14. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201514
The JahiaWay: Open, Ethicalthus sustainable
“vital standardization project”
Laurent Liscia, CEO of OASIS

15. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201515
+
UNOMI CORE
CXS
ID
directory
Segmentation
Engine
Events
Tracking
Engine
RESTFUL API
+
DATA
BACK-END
FRONT-END
+
Apache
A CLEAN & OPEN ARCHITECTURE
BI
SALES
REPORT
ANALYTICS
CRM
ID
MA
…

16. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201516
CONTEXT SERVER SPECIFICATION
PRODUCED AT OASIS
REST API
STILL ON-GOING, JOIN NOW
TO MAKE IT EASIER TO FIT
WITH YOUR SOLLUTIONS
DOMAIN
MODEL
USE CASES

17. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201517
UNOMI OVERALL ARCHITECTURE
Under Apache License
APACHEKARAF
PERSISTENCE IMPLEMENTATION(ELASTICSEARCH, …)
PERSISTENCE SPI(SERVICE PROVIDER INTERFACE)
APACHE CXF
REST API
OSGISERVICES
Apache

18. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201518
COMMERCIAL APPLICATIONS
Build your own !
It’s the beauty
of the Apache
License !
First (known) application:

19. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201519
ANOTHER WAY TO LOOK AT IT
A FRONT-END
FOR USER CENTRIC
BIG DATA TECHNOLOGIES.
“
”With data privacy from the ground up

20. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201520
LEARN MORE
APACHECON EU SESSION
Apache Unomi in-depth:
Introducingan Open Source
Standard and Implementation to
Deliver TransparentData Privacy
Friday, October 2 • 11:20 - 12:10

21. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201521
INTRODUCING APACHE UNOMI
ELIE AUVRAY, CEO – Co-Founder
eauvray@jahia.com
SERGE HUBER, CTO – Co-Founder
shuber@jahia.com