JahiaOne - HomeAway says "There are very few things you CAN'T do with Jahia"

HomeAway
Customer Testimonial
Taylor Pratt of HomeAway
Travis Warholic of Avantia, Inc.
© 2002 - 2014 Jahia Solutions Group SA

Who/what is HomeAway?


World’s leading online marketplace for
vacation rentals


World’s leading online marketplace for
We offer over 750,000 properties
vacation rentals
worldwide.


We have over 50 domains globally, in a
variety of languages.


But that also presents us with a number
We have over 50 domains globally, in a
variety of languages.
of challenges.


We have a global marketing team working on
various platforms.


We need to be able to maintain our branding
and control quality.


We want to be able to build everything
within the same platform.


We want to build templates & modules
globally, not just on a per site basis.


It should be flexible enough to work on a
variety of platforms.


We need something stable and secure.


Jahia at HomeAway


Jahia at HomeAway
„Currently used on 25 domains


Jahia at HomeAway
„Plans to increase that number to at least
35 by the end of 2014


Jahia at HomeAway
„Plans to increase that number to at least
35 by the end of 2014
„For all future platforms, Jahia will be
adopted as the CMS


The Highlights

Travel Ideas


What are Travel Ideas?


„Destination and point-of-interest themed
pages


pages
„Used to help travelers figure out where to
go


pages
go
„Used to help drive SEO and social traffic


pages
go
„Used to help drive SEO and social traffic
„A way for us to help plan your vacation


Challenge: how can we create a blogging
platform that our users will adopt and that
isn’t WordPress?

“Must Have” Features


„Author pages


„Author pages
„Blog homepage


„Author pages
„Blog homepage
„Custom search result pages


„Author pages
„Blog homepage
„Integration with property feeds


„Author pages
„Blog homepage
„Responsive design


„Author pages
„Blog homepage
„Offers a variety of blog post templates,
based on post type

„Author pages
„Blog homepage
„Offers a variety of blog post templates,
based on post type
„Social media integration

The Highlights

Landing Page Generator


Challenge: how can we streamline
landing page creation for our marketing
teams?

Our Problem


Our Problem
„We have a global marketing team with over
100 team members


Our Problem
100 team members
„We have a very limited supply of designers
and developers available


Our Problem
100 team members
„We need to remove ourselves as a
roadblock so they can do their job


Our Problem
100 team members
„We need to remove ourselves as a
roadblock so they can do their job
„We need it to be scalable

Our Solution: Landing Page Builder


„Create a single template that can be easily
customized by the user


„Give them a variety of modules that are
pre-designed and approved to use


„Allow for easy testing via Optimizely


„Easily update key data on the pages


„Easily update key data on the pages
„Integrate with key HomeAway data via APIs

2014 & Beyond

Future Initiatives


The Usual Suspects
„Workflow enhancements
„Template standardization
„Platform integrations
„Training, training, training!
„User adoption is critical


Future Initiatives

City Guides
Homepage | Amenities Page | Neighborhood Page


Remember…


Remember…

There are very few things
you can’t do with Jahia.


Remember…

Don’t be afraid to experiment
and push its limits.


Remember…

Thank you!


JahiaOne - HomeAway says "There are very few things you CAN'T do with Jahia"

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