Businesses use content marketing to draw more visitors to their sites from search engines and social media, convert those visitors into customers, and change customers into repeat buyers. This helps businesses drive sales while avoiding the costs of traditional advertising. To be successful, content should be interesting, unique, helpful, eye-catching, and properly optimized for search engines. It's also important for businesses to focus on quality over quantity of content and ensure content remains fresh and relevant. Effective content enables people to stop, read, think, and take action.

1. • How Businesses Use Content Marketing
• Content Marketing Predictions for 2012
• Tips For Content Marketing in 2012 and Beyond….

2. •Search engines are used to search content
•Social media is used to socialize on web

3. Businesses use web to –
• Draw more people to the sites
• Convert prospects into customers
• Change customers into repeat buyers
• Drive Sales
• Avoid Expenditure on Traditional Forms of Advertising

6. • Selling Stories
• Starting a two -way dialogue with customers
• Creating a lot of relevant content

8. •Interesting and unique
•Helpful and educational
•Able to answer customer’s queries
•Eye catchy
•Properly optimized to rank high in search
engines

9. • Draw more people from social media and search engines
• Build brands
• Make visitors to re-visit the site
• Increase conversion rates
• Enjoy more traffic
• Enhance sales
• Increase business profit
• Attain success

20. The first thing businesses must remember is that they
should prefer quality to quantity any day of the week.
This will be even more important in the months and
years ahead.

21. Freshness and relevance of content is important at all
levels.

22. In the past being unique alone was enough, but now
you need to be interesting with your content.

23. Enables a person to
• Stop
• Read
• Think
• Act