Cold Emailing Templates For Prospecting

Cold Email Templates
Generate Appointments and Leads With Email

Reach Decision Makers
Track Who’s Interested
Warm Up Cold Prospects
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Email #1: The Teaser
Break The Ice and Find the Decision Maker
Most prospects won’t accept a request for a meeting
from an unknown person. Therefore, before
contacting a new prospect, send an initial “teaser”
email that helps you break the ice and make a non-
threatening introduction. This email could also name-
drop others in the company you are planning to
contact. The “call to action” in this email is very
subtle, and generally sets the stage for a follow-up
email where you will ask for an appointment.
COLD EMAIL TEMPLATES ••• 2

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Email #1: The Teaser
PRE-CALL EMAIL TEMPLATES ••• 3
Hi Joe,
I’m working on a project with XYZ Company and they have been
able to (mention goals or results achieved). I understand that you
might also be involved in similar initiatives and wanted to see if you
would be the most appropriate person to talk to.
How does your calendar look for a conversation? Otherwise, if
there’s someone more appropriate for me to talk to, please let me
know.
Regards,
Your Name
Name drop similar
companies you’re
working with.
Mention a challenge or initiative he is
focused on. If you’re unsure, talk about
an industry trend.
Conﬁrm that he is the right
person and ask for a referral.

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Email #2: The Call To Action
Follow Up and Gain Commitment
Email #2 should be sent 24-48 hours after Email #1.
This message delivers a subtle value proposition
without giving away too much information. It’s
important not to talk a lot about your product or
solution. Keep the message high-level and focus on
the prospect’s issues and initiatives.

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Email #2: The Call To Action
Hi Joe,
I sent a quick introduction earlier this week and wanted to see if you would be
the most appropriate person to talk to about ___________ or if you’d suggest I
discuss this with (another department) instead.
As I mentioned in my last email, we have a process/tool/program that helps
(insert Titles) reduce/eliminate/decrease (mention a challenge) and improve/
increase (mention beneﬁt or result).
This is already being use by companies in your industry such as XYZ and ABC.
How does your calendar look to explore this approach with your team?
If you’d like more information before we talk, here are a couple website links:
Topic #1: www.websiteadress1here.com
Topic #2: www.websiteaddress2here.com
Continue to name drop other
people you are also contacting.
Mention potential changes that would need his involvement.
Create a primary call to action, such
as a request for an appointment.
Create a secondary call to action,
such website links or a landing page.

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PRE-CALL EMAIL EXAMPLES
Now that you’ve seen the general Cold Email
approach, it’s time to create your own messages. We
included a couple of different examples that you can
borrow from.
PS: Keep your emails conversational and make sure
they show your personality (the one you show your
clients, not the one who comes out at the bar).

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Example 1: Email #1
Hi Mary,

I’m writing you in hopes of ﬁnding the person who manages the business
development strategy for your enterprise sales team. If it makes sense to talk,
please let me know how your calendar looks for a conversation.

BuzzBuilder is a prospecting automation tool being used by software companies
such as ABC and XYZ. Their sales teams have used our tool to eliminate the
need to cold call and increase their appointments by more than 300%. Because
we make it easy for you to connect with decision makers, you’re able to spend
less time chasing prospects and more time closing deals.
What does your calendar look like to talk further? Otherwise, if there’s someone
else you suggest I speak with ﬁrst, please let me know.

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Example 1: Email #2
Hi Mary,

I’m circling back from my email earlier this week and wanted to see how your
calendar looks for a conversation.

As I mentioned, we’re working with several software companies such as ABC
and XYZ. Their sales teams have used our prospecting tool to increase their
appointments by more than 300%. They’ve achieved this because it connects
them with qualified decision-makers the moment they’re available to talk.
Ultimately, you’ll no longer need to cold call, leave endless voice mails, and
waste time chasing prospects who aren’t interested. Instead, your reps will
spend their time closing deals while BuzzBuilder finds them qualified leads.
What does your calendar look like to talk further? Otherwise, if there’s someone
else you suggest I speak with first, please let me know.

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Example 2: Email #1
Hi Joe,
I'm preparing to reach out to Sue Johnson in HR about the recruiting strategy for
hiring salespeople at ABC Company. I understand that you would also be
involved in something like this and I had a few questions for you.
I'll plan to contact you in the next couple days. Otherwise, if there is someone
more appropriate for me to talk to, please let me know.
I look forward to our conversation.
Regards,
John Doe

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Example 2: Email #2
Hi Joe,
I’m planning to reach out to Sue Johnson to talk about improving your sales
recruiting process as you hire new Reps, and wanted to see how your calendar
looks for a conversation about this.
We have a tool that helps recruiting teams attract top-performing salespeople. It
reduces the amount of time you need to spend interviewing candidates and
identiﬁes people who will ramp up quickly and start producing.
How does your calendar look to talk more about this? Otherwise, if I should
direct this toward a different person, please let me know who to contact.
In the meantime, here is more information you can preview:
Best Practices in Hiring Salespeople: http://www.omghub.com/
Regards,
John Doe
PROSPECTING WITH EMAIL ••• 7

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Example 2: Email #3
Subject: Trying to reach you
Hi Joe,
I tried getting in touch a couple times last week and thought this week might be
easier for us to connect.
As I mentioned, we have a tool that helps recruiting teams attract top-performing
salespeople. It reduces the amount of time you need to spend interviewing
candidates and identiﬁes people who will ramp up quickly and start producing.
How does your calendar look to talk more about this? Otherwise, if I should
direct this toward a different person, please let me know who to contact.
In the meantime, here is more information you can preview:
Best Practices in Hiring Salespeople: http://www.omghub.com/

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Example 3: Email #1
Hi Mary,
I wanted to make a quick introduction before calling to coordinate a meeting
between your sales and marketing departments. We recently launched a sales
automation tool with several Telecom companies such as ABC and XYZ that has
generated appointments and inbound leads for the sales team.
I understand you're involved in the lead generation and business development
efforts. I'll plan to contact you in a couple days. Otherwise, if there is someone
else that I should contact instead, please let me know.
Regards,
Johnny Appleseed

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Example 3: Email #2
Hi Mary,
I wanted to see if you received the email I sent a couple days ago about coordinating a
meeting between your sales and marketing teams. How does your calendar look to
connect?
We recently launched a unique prospecting tool with several telecom companies
including XYZ and ABC--this tool helps them connect with executives without cold
calling and generate 300% more appointments. Because it’s completely automated, our
team will spend less time chasing prospects and more time closing deals.
How does your calendar look for a conversation? Otherwise, if there’s someone else
you’d suggest I contact, please let me know.
In the meantime, here is a brief video you can preview:
BuzzBuilder Overview: http://www.buzzbuilderpro.com/email-marketing-solution
Regards,
Johnny Appleseed

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You May Also Like...
The Ultimate Guide to Selling With Email
As it becomes harder to reach prospects over the phone,
email has steadily become a popular tool for salespeople.
In this guide, we share examples of emails that can be
used to supplement your phone calls and increase your
success rate.
Takeaways:
1. Get the attention of cold prospects
2. Follow up with existing prospects
3. Re-engage prospects who stopped returning your
calls

Cold Emailing Templates For Prospecting

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Cold Emailing Templates For Prospecting