1. Remember the time when marketers would ask
consumers questions this way?

2. Today, we can get answers here:

3. 100 billion (2012)
2.7 billion (2006)
30 billion (2010)
Google searches per month

4. Requêtes mensuelles Google
In 60 languages

5. Helping brands get fresh consumer and
marketing insights…

6. …by analysing the huge volumes of search
engine queries and results pages.

7. What for exactly?

8. Identify market opportunities

9. Get your positioning and
messaging right

10. On top of that, our technology…

11. … delivers results (very) fast

12. …works for all markets, all countries

13. …provides unbiased & representative data

14. Example

15. Query analysis – Drinking water market (US)*
Weight loss & diet
Kidney StonesSports drinks
Dehydration
Mineral water
Hydration facts
Purification
Pregnancy, youth & kids
* Each dot is a query

16. This is how queries cluster in the US

17. This is how queries cluster in Mexico
No
"Sport" queries
No "Weight loss"
queries
Need for
drinkable water is
huge

18. Water to Mexicans…

19. is no water to Americans

20. Opportunity mapping (US)
Opportunities

21. Get your messaging right

22. Markets covered:
Languages:
5
4
Days to deliver: 3

23. ‘The success of my role is far more
about analytics and technology
than it is about hanging out with
my ad agency’
Rob Colwel, Executive Manager, Commercial & Marketing,
Quantas Frequent Flyer
(IBM Global CMO Study 2012)

24. Time to get fresh market data

25. Get fresh insights from search engine queries

26. Philippe Duhamel: philippe@clustaar.com
+33 6 84 33 76 23
Nicolas Chollet: nicolas@clustaar.com
+33 6 51 42 79 05
Thank you.