2. More p eop le are j ob les s tod ay th an at any p oint in h istor y
Many of th es e p eop le are h igh ly ed u cated , intelligent, d riven
young individuals.

3. Sadly, intelligent, tertiary-educated, dynamic
“un-employees” are a growing trend.
Either they can’t get jobs due to lack of work experience (because
they’ve been at University), or due to a lack of job availability. This
is a global phenomenon destroying the psyche of our youth.
Remarkable, Unforgettable people

4. They have done everything that they have
been told to do: ‘Study hard, go to the right
university and you will get a great job.’
The reality for them has been very different,
and the promise of the good job at the end of
their hard study has not been there for them
in the way that they expected.
Increasingly, they are entrepreneurial,
disillusioned with “corporate” life, and
looking to contribute more broadly than any
generation in the past.
They know life is no longer about “just
finding a job” – it’s about creating a life
of purpose.
Remarkable, Unforgettable people

5. • We started our journey in 2013 with the goal of creating opportunities for the Youth
of today – Ice cream Pods so that those involved own the business, they run it, and
they bank all the profit they make.
• Why ice cream - widely consumed globally; NZ are the best at making it; great
margins so everyone in the supply chain wins; it is scalable and replicable in other
countries; and best of all if it is a great product to share the JOY with.
• Since we started it became very clear to us that our Remarkable Un-employees
needed more training and assistance to make their business a success – Experiential
Development.
• Over the past 2 years we have worked with our Remarkable Un-employees to
understand the areas that needed attention and at the same time we talked with
thousands of individuals and groups who were operating in the Youth space.
• This is why we created JBA (Joy Business Academy), which is designed to re-energize
the Learning to Earning Paradigm (more on that soon).
Our History

6. Our Purpose:
Entrepreneurize the remarkable people
amongst today’s unemployed and under-
employed

7. Pride and Joy – Our Areas of Focus
Joy Ice Cream
‘We take Joy in making
people happy’
www.joyicecream.com
JBA Open
‘Re-energising the learning
to earning paradigm’
www.myjba.com
JBA Schools
‘Demystifying the learning
to earning paradigm’
www.myjbaschools.com

8. Authentic
True to our
word
Generous
Welcoming
Inspiring
Lead from the
front
Global Game
Changers
‘Zig when
others zag’
Pride and Joy – Values and Behaviours
Behaviours
Values

9. Retail &
Product
HUB Ops
Manager
[Franco Sessa]
Financial
Controller
(Brendan Smith)
James
Coddington
ThePride & Joy TeamOrgStructure
Board
INTERNATIONAL FINANCE
Hub Supervisor
(Sam)
Country
Partnerships for
JIC
(Fiji; UAE; Aus)
Ice Cream
Makers
(Jinny, Tim)
Payroll
[Emily Cheang]
JBA
Joy Business
Academy
Retail Team
8 Individuals
Instructional
Designer
Content
Development
Chief Enabler
[Ken Brophy]
Community
Builder
Future Coding
Requirements
Podsters
14 Individuals

10. We Take Joy in Making People Happy

11. Key Actions and Dates
• We have 14 POD’s (10 semi-permanent; 4 Mobile). All POD’s will be operational
over summer
• December 2015 - Viaduct Retail Store Opens; New POD’s to open throughout
Auckland
• January 2016 - New POD’s to open
• Franco is Operations Manager with responsibilities for the production, retail store
and business development
• Expanding our Specialist Wholesale business to Restaurants and selected
partners. E.g. Service Foods and Strawberry Farm
• Working with Albert who will take over the NZ Operations and operate it much like
our International partners by 2016/17 summer
• International:
• Fiji will start February 2016
• Middle East will start in Dubai in June, 2016
• We are working with a partner to open 10 stores in SE Queensland (Noosa to
Byron Bay) over a period of 4 years
• Singapore and Malaysia are key targets

12. Re-Energising the Learning to Earning Paradigm

13. The Joy Business Academy (JBA)
‘Entrepreneurship’ education through JBA is aimed at
at making the participants effective innovators in whatever
whatever context they chose to work. This may mean
mean setting up their own business or it could be joining a
joining a fast evolving SME or becoming part of a
corporate.
Irrespective of the destination they need to be resilient,
resilient, effectively connect with others, communicate
communicate well, better adapt to their environment and
environment and be strategic about the steps they make –
make – this is what having an ‘entrepreneurial mind-set’
mind-set’ means.

14. The Joy Business Academy (JBA)
We want to help enable the remarkable unemployed and
underemployed to first have self confidence and belief again. Then
again. Then through our platform provide them with a means to
means to support and connect with each other, with thought
thought leaders, business people and employers.
With the help and support of the people, this virtual community will
community will provide valuable supplementary experiential
experiential education opportunities, within a collaborative
environment.
Once ready the learners will then have the chance to pitch their
their start up ideas to potential funders or pitch themselves for
themselves for ready made roles within supportive organisations of
organisations of SME’s through to corporates.

15. The Interlinking Components

16. Our Differentiation
• Creating an engaged community within the youth
unemployed
• Creates pipeline from current state, to education, to earning
(start-up or jobs)
• Helping them better understand where their talents are best
suited – start-up, SME or Corporate – and shaping the
learning accordingly
• Learning is not just content, its experience
• Connecting three critical but currently disconnected
components
• Metrics focused on successful funding or employment not
commencement or completion

17. Competitor Landscape

18. Our Ideal Candidate
• Graduates of any discipline (tertiary qualification)
• High School Leavers (prior to tertiary qualified)
• Smart, dynamic, passionate thinkers
• Socially aware (want to give back at large)
• Education savvy (have researched what else is out
there and know we offer the best)
• Believe in what we believe in
• Want to live a life of purpose
• Value freedom, that sense of independence and
excitement that comes with doing your own thing
• Understand business “theory”, but lack the know “how”
of applying it to set up their own purpose-driven
business.

19. Learning Sequence
• As humans we are naturally suited for certain things, which can be quite different to
our peers.
• This is the same for the youth – some love the allure of large corporate brands,
some want to be a part of a growing SME business while others want to start their
own thing.
• As such the JBA platform will not only allow them to explore and understand what
their personal ‘earning’ preference might be, it will also provide them with the most
appropriate course content to help them meet these goals.
• The course options will be presented in such a way that the learners will be able to
access both Aptitude and Attitude focused courses, in the most appropriate
sequence to how it would be applied in the working world.
• This ensures relevance and immediate applicability when tackling the experiential
elements of their courses, not confusing them through driving them towards
learning options that are neither appropriate, nor timely.
• The following slide shows an example of the different types of courses, over time,
for someone interested in the start-up world.

20. Potential ‘Start-up’ Learning Continuum

21. Content Creation Roadmap

22. Platform
• Many websites and/ or platforms struggle to gain the ‘customer’
engagement they are looking for within the youth market because
they have designed for the desktop first.
• JBA is designed for the tool that for the current generation of youth
is their connection to the world – the mobile.
• All elements of our proposition – community, education and
employment or funding – can be delivered through our mobile
platform that is not only intuitive but also extremely contemporary.
• While designing from a mobile perspective first, this does not mean
we have forgotten about the desktop version - in fact with the
additional space this platform will be equally as engaging and
attractive, not an after thought.

23. Mobile Site – Screen Shots

24. Desktop Site – Screen Shots

25. Desktop Site – Screen Shots

26. Desktop Site – Screen Shots

27. Key Dates
• December 2015
• Beta 1 – Proposition and Platform Validation
• Course Continuums confirmed
• January 2016
• Content Manager starts
• Lead Instructional Designer starts
• Thought Leaders per program confirmed
• February 2016
• Beta 2 – Learner/ Employer Engagement and Experiential Content Validation
• UX Lead (User Experience and Community Builder) starts
• Final build phase underway based on Beta feedback
• March 2016
• Funding and Employment (SME/ Corporate) partners confirmed
• May 2016 – Platform and Content (Tranche 1 & 2) build complete
• June 2016 – Go Live with 30 Courses

28. Unleashing Potential