2. EXSWIFT
Logo Ideas & Development
Contact –
Jump Design & Print
hello@jumpdp.com
+44 (0) 1920 319 111
@jump.dp
facebook.com/jumpdp
Colour Pallette
Pink/Magenta with a Charcoal Grey
To stick with the current Exswift preferred theme, we have
developed on the pink and grey colour pallette. The colours
stand out and contrast with eachother, meaning they can
both be used on marketing material to make a real impact.
Pantone 432
Pantone 806
Printed flourescent pink,
like the ‘Leeds Art Map’ that
was shown during your visit.
3. EXSWIFT
Logo Ideas & Development
Contact –
Jump Design & Print
hello@jumpdp.com
+44 (0) 1920 319 111
@jump.dp
facebook.com/jumpdp
Logotype
Exswift Arrow Idea
This idea is purely a text based logo, this is to enhance the
name ‘Exswift’. Exswift are about being quick and efficient,
which is why an arrow has been incorporated between the
‘E’ and the ‘X’ using negative space. Subtle however once
you do notice, it will be hard to forget.
4. EXSWIFT
Logo Ideas & Development
Contact –
Jump Design & Print
hello@jumpdp.com
+44 (0) 1920 319 111
@jump.dp
facebook.com/jumpdp
Logotype
Minimalistic Environmental Idea
This idea combines the use of a full type logo with the
addition of a brand mark. The brand mark used for this idea
is a very minimalistic leaf design, which expands on the
brands environmental morals.
The brand mark could be used on it’s own throughout
branding, which would help grow a strong prescence and
memorable icon.
5. EXSWIFT
Logo Ideas & Development
Contact –
Jump Design & Print
hello@jumpdp.com
+44 (0) 1920 319 111
@jump.dp
facebook.com/jumpdp
Logotype
Subtle Dustbin Lorry Idea
This idea combines the imagery and text together. The text
below would represent the ‘dustbin lorry’ chassis and the
vector above would represent the recycling.
6. EXSWIFT
Logo Ideas & Development
Contact –
Jump Design & Print
hello@jumpdp.com
+44 (0) 1920 319 111
@jump.dp
facebook.com/jumpdp
Logotype
Dustbin Lorry Idea
This idea is much like the above, except that it is less subtle.
This version is a lot more realistic rather than minimal as it
includes a outline of the truck itself. The logo mark would
be able to stand alone within the branding and used on all
marketing materials.
7. EXSWIFT
Logo Ideas & Development
Contact –
Jump Design & Print
hello@jumpdp.com
+44 (0) 1920 319 111
@jump.dp
facebook.com/jumpdp
Logotype
Typography Idea
This idea is typographic based, combining the idea of the
dustbin lorry with subtle change to the letter ‘E’. This also
means that the letter ‘E’ could be used a stand alone
monogram across the branding.
8. EXSWIFT
Logo Ideas & Development
Contact –
Jump Design & Print
hello@jumpdp.com
+44 (0) 1920 319 111
@jump.dp
facebook.com/jumpdp
Logotype
Recycling Logo Idea
This idea also plays on the environmental morals of Exswift.
The logo is a simple logotype with a ‘re-use/recycle’ icon at
the end of the type. This is simple but straight away gives
the impression of what the company is and what they do.
9. EXSWIFT
Logo Ideas & Development
Contact –
Jump Design & Print
hello@jumpdp.com
+44 (0) 1920 319 111
@jump.dp
facebook.com/jumpdp
Logotype
Environmental Leaf Idea
Much like the idea above, this logo plays on the
environmental side of things. Adding a leaf within a circle
helps scream environmental.
10. EXSWIFT
Logo Ideas & Development
Contact –
Jump Design & Print
hello@jumpdp.com
+44 (0) 1920 319 111
@jump.dp
facebook.com/jumpdp
Logotype
Simple, Brand Name, Effective.
This idea plays on ‘remembering the name’.
Sometimes seeing the name in bold is enough to remember
the company forever. Big names like ‘Biffa’ use this same
strategy. Since the colour pallette is so bright, pairing this
with a bold brand name, it will be impossible to forget.
11. EXSWIFT
Logo Ideas & Development
Contact –
Jump Design & Print
hello@jumpdp.com
+44 (0) 1920 319 111
@jump.dp
facebook.com/jumpdp
Stationery
Ideas using the above logos
Exswift Waste
Basset Business Centre
The Ensign Estate, Botany Way
Purfleet, RM19 1TB
020 3327 3388
info@exswiftwaste.com
Exswift Waste
Basset Business Centre
The Ensign Estate, Botany Way
Purfleet, RM19 1TB
Name Here
Job Title
01920 319 111
07777 777 777
info@exswiftwaste.com
www.exswiftwaste.com
12. EXSWIFT
Logo Ideas & Development
Contact –
Jump Design & Print
hello@jumpdp.com
+44 (0) 1920 319 111
@jump.dp
facebook.com/jumpdp
Stationery
Ideas using the above logos
Exswift Waste
Basset Business Centre
The Ensign Estate, Botany Way
Purfleet, RM19 1TB
020 3327 3388
info@exswiftwaste.com
Exswift Waste
Basset Business Centre
The Ensign Estate, Botany Way
Purfleet, RM19 1TB
Name Here
Job Title
01920 319 111
07777 777 777
info@exswiftwaste.com
www.exswiftwaste.com
13. EXSWIFT
Logo Ideas & Development
Contact –
Jump Design & Print
hello@jumpdp.com
+44 (0) 1920 319 111
@jump.dp
facebook.com/jumpdp
Letterhead
Ideas using the above logos
Exswift Waste
Basset Business Centre
The Ensign Estate, Botany Way
Purfleet, RM19 1TB
020 3327 3388
info@exswiftwaste.com
Exswift Waste
Basset Business Centre
The Ensign Estate, Botany Way
Purfleet, RM19 1TB
Name Here
Job Title
01920 319 111
07777 777 777
info@exswiftwaste.com
www.exswiftwaste.com
