1. James Correll, Jerrett Kawski, Maddie Monte

2. Company Background
 Founded in 1941 by Orange Fowler Merwin
 First Separator sold in 1942
 First products made for grain industry

3. Company Background Cont.
 Started in a basement and now is a globally recognized
company
 Eriez currently operates in 10 countries around the world
 Currently has largest magnetic, vibratory, and inspection
test laboratory in the industry

4. Product
 Dry Vibrating Magnetic Filter
 Used for separation of ferrous materials from dry powder
 Incorporates vibrations and gravity for a high capacity
flow
 Solenoid coil induces magnetic field to trap ferrous
particles

5. Problem
 Currently sold in multiple industries
 Abrasives, Specialty Glass, Ceramics, and Industrial Minerals
 Most powerful and effective product on market
 New target market of the pharmaceutical industry
 Machines not selling in pharmaceutical industry due to
increased sanitary and visual standards

6. Possible Solutions
 Current design is made strictly for function but not
appearance
 Rearrange casing and conduit to make it more
aesthetically appealing
 Currently matrix does not meet pharmaceutical industry's
sanitary standards
 Change the current material to meet the strict standards

7. External
 Current industry demands function and reliability
 Industrial applications have little need for sanitary
standards and well as visual appeal of machines in
operations
 Sales in current industry is too low to support the DVMF
project
 Sales of DMVF are between 1-10 machines yearly
 Potential sales exist in new markets

8. Potential Industries
 Eriez sees a need for the DVMF in the pharmaceutical
industry
 Pharmaceutical is currently a $164 bm industry with over
1,500 potential clients
 Each company uses some form of magnetic separation in
operations
 Demand for the highest quality product is crucial to the
industry

9. Opportunities and Threats
 Opportunities
 Market for pharmaceutical products will indefinitely be in demand
 Multi billion dollar industry with little finical restrictions
 Threats
 Increase customer knowledge leads to higher risk of backlash
 Machines must meet strict standards due to critical need for clean final
products

10. Industry Standards
Internal Angles Welding Joints
Corner Welds Leveling Components

11. Technical Description

12. Concept Generation
 Changing of the matrix material
 Titanium, Platinum, Stainless Steel, Gold
 Changing of external look
 Consolidating design
 Encasing in Stainless Steel
 Tucking pipes and conduit under casing

13. Concept Selection
Types of
Metals
Wt. Gold Platinum SS Ferritic SS
Martensitic
Iron
Cost 12% 1 .12 3 .36 7 .84 5 .60 10 1.2
Electrical
Conductivity
20% 3.5 .70 4.8 .96 8.5 1.7 6.7 1.3 9.6 1.9
Sanitary
value
20% 5.7 1.1 6.2 1.2 9.5 1.9 8.7 1.7 2 .40
Durability 18% 4.5 .81 6.3 1.1 9.1 1.64 8.7 1.6 9.2 1.7
Availability 12% 2.3 .28 4.5 .54 7.8 .94 6.5 .78 9.4 1.1
Harmfulness 18% 3.6 .65 4.7 .85 8.8 1.6 8.6 1.6 9.2 1.7
Total 3.7 5.1 8.6 7.6 8.0

14. Next Steps
 Continue investigation into pharmaceutical standards
 Research the properties of each possible metal for the
matrix
 Get Eriez magnetics opinion on our projects scope