B2B document outlining company\'s partnership assets and reach in the entertainment industry.

2. At MACK Industries, we take pride in our versatility and vision. No magic formulas, simply the best ingredients
to serve you and your brand.
We are comprised of an innovative group of industry leaders and are in constant collaboration awith our clients.
Our passionate professionals integrate brand, creative, media, publicity, and promotional objectives to ensure
that brand identity is maintained from conception to creation to production to global distribution.
Since 2002, we have maintained a vast network of resources in the art, design, entertainment, film and fashion
industries, creating cohesive cross-promotional strategies that deliver results. Years of providing experiential
marketing have taught us that there’s nowhere to hide in the real world.
We see the bigger picture and understand that context is everything. No piece of communication exists in
isolation. It’s on a screen, in a paper or in a room with people and distractions. We understand this because we
understand people, environments, stories and brands in the greater scheme of things.
No single tasks, no silos, no agendas.
Just smart people who get it.

3. CLIENTS
myspace.com
a place for friends
GOOD MAGAZINE
3

4. CAPABILITIES
CREATIVE SERVICES EVENT SOLUTIONS
BRAND CONSULTING
Create and maintain visual consistency across all Produce dynamic live interactive messaging
Develop singular identity and message, so
mediums. platforms to connect with audiences.
customers receive one clear story.
Create Brand Guidelines Art Direction Art Exhibitions
Develop Messaging & Positioning Award Galas
Copywriting
Concert/Festivals
Logo and ID Development
Market Research & Competitive Analysis
Fashion Shows
Music: Licensing, Production, Supervising
Strategy Development
Gifting Suites
Print: Ads Promotional Materials, Merchandise
Movie Premiers
Product Design: Merchandising, Tchotches
Press Conferences
Music Supervision/Licensing
Product Launches
TV: Ads, Commercials, Motion Graphics
Red Carpet
Video: B-Roll, Editing, In-Store, Event Graphics,
Trade Shows
Promo Reels
Web: Sites, Contest and Viral Campaigns
MARKETING PUBLIC RELATIONS
Outline multi-platform communication strategies Produce branded placements through invaluable
that take your brand to the masses. editorial coverage: mentions, trend pieces,
segments, and photos.
Celebrity Integration
Celebrity Wrangling
Entertainment Marketing
Collaboration w/ PR Agencies
Experiential Marketing
Develop all Press Materials
Key Influencers Programs
Guest List Development
Mobile Campaigns
Identify Strategic Alliances
Seeding & Product Placement
Media Coverage & Management
Sponsorship Liaising & Activation
Media Tie-Ins
Media Training

5. GLOBAL PRODUCT LAUNCH
GOAL
Preview broadcast and interactive ad campaigns celebrating 70th anniversary of
Ray-Ban and the global launch of their “Never Hide” campaign in Times Square.
RESULTS
Developed an integrated experience for press and VIPs. Utilizing a custom green screen, simulcast photo/video
technology and environmental design, we reinforced the cultural impact of Ray-Ban while demonstrating the
“Never Hide” ideals of self-expression.
DJ sets by Yeah Yeah Yeah’s Nick Zinner and a surprise performance by Wu-Tang Clan’s Ghostface Killah enter-
tained Spike Lee, Mira Sorvino, Petra Nemcova, Mick Rock and an uptown/downtown who’s who throughout the
evening.
SERVICES
Art Direction, Concept Development, Event Graphics, Guest-List Development, Music Programming, Red-
Carpet Event Production, Merchandising, Photo/Video Documentation, Video Editing and Talent Booking.

6. FASHION SHOW
GOAL
Develop a platform to launch the 2007 global ad campaign and product launch for
Vogue Eyewear, hosting 75+ media flown in from North and South America, Europe
and Asia as well as 450+ VIP guests.
RESULT
Created the first-ever runway show/mini-concert for an eyewear brand. Hosted by
brand spokesperson/supermodel Gisele Bundchen and music superstar DJ
Beverly Bond and featured performances by Cherish.
SERVICES
Art Direction, Environmental Design, Event Graphics,
Fashion Show, Hospitality Coordination, Merchandis-
ing, Music Programming and Talent Booking.

7. EXPERIMENTAL MARKETING
GOAL
Since 2002, MACK has worked with ABSOLUT to help integrate artists into campaigns, creating
cutting-edge designs and events that illustrate a forward-thinking philosophy and brand image. For
the ABSOLUT KRAVITZ campaign, MACK was asked to translate the Swedish brand’s aesthetic into
the American market, which helped in launching their new music initiative.
RESULT
Executed a global press conference hosted by “Paper” magazine founder David Herskovitz and managed
the production of an exclusive cocktail party with performances by Lenny Kravitz, Louie Vega, Looney Tunes
and Eric Roberson for over 450 VIPs.
SERVICES
Press Conference, Location Scouting, Event Production, Video Production and Hospitality Coordination.

8. BOOK LAUNCH
RESULT
GOAL
Curated an event and promotional give-away CD featuring various artists. Over 1,000
Create a launch for a book whose message read “The days in which media and
guests came to celebrate The Long Tail’s release with a screening presentation and
entertainment culture are fueled by a small number of hits are over because the
performances by James Murphy, multi-lingual Brazilian Girls, bilingual Aloe Blacc and
internet has created a way for the niche to have an audience.” This is the premise
booty-lingual Spank Rock. Press coverage in the New York Times, “Fader” magazine,
conceived by Chris Anderson, editor-in-chief of “WIRED” Magazine and author of
Gawker, Mediabistro.com and other news outlets helped push The Long Tail to number
the magazine’s book, The Long Tail.
one on Amazon.com.
SERVICES
Press Conference, Event Production, Video and Photo documentation, Music Licens-
ing and Graphic Design.

9. BRAND CONSULTING
GOAL
Develop a real-world persona for online culture purveyor
Flavorpill.net. Publishing nine cultural email magazines sent to
over 650,000 subscribers, Flavorpill thrives on its readers’
desire to be immersed in cutting-edge art, fashion, music,
design and literature.
RESULTS SERVICES
Served as Experiential Marketing and PR
In a partnership that continues to morph and
Agency.
develop to this day, MACK and Flavorpill
created platforms for artists and brands to
interact and see each other in new ways. We
developed ad campaigns, brand initiatives and
events which continue to exceed expectations,
inspire, go deeper and last longer.

10. PR/MARKETING COMMUNICATIONS
GOAL
When Mahou, Spain’s best-selling beer, introduced
their product outside of the domestic market, they
selected MACK Industries to guide their steps into
the US with a media, trade and celebrity launch event
in Miami at Casa Casuarina (formerly the Versace
mansion).
RESULT
Trial consumption fell into the hands of the niche,
tastemaker audience. The campaign unleashed a
flood of brand awareness with the elusive target
demographic, the trade and the media, increasing
distribution interest. The buzz led to honoring Mahou
with the key to the city of Miami Beach presented by
the Mayor’s Office. Press coverage in the Miami
Herald, Miami New Times, BizBash, NBC, CW11,
etc.
SERVICES
Event and Video Production, PR and Hospitality
Coordination.

11. CONFERENCE/FESTIVAL
GOAL
Create a conference/festival responding to a shift in the global distribu-
tion and application of music that could serve as a platform for connect-
ing with consumers for brands such as Motorola, ABSOLUT, Target,
Anheuser-Busch, Reebok, City of Miami Beach, MOCA, XM Radio, Red
Bull, Technics, Cirque du Soleil, Heineken and Dos XX.
RESULT
MACK served as partner and co-producer of M3, a four-day series
of concerts, business summits, press conferences, technology
trade shows, panel discussions and visual art exhibitions held
annually in Miami Beach.
M3 is one of the most progressive and prestigious festivals of its
kind and has featured performances by Danger Mouse, John
Legend, Cirque du Soleil, Mylo, Chemical Brothers, Gilles Peter-
son and Los Amigos Invisibles.
SERVICES
Concept Development, Motion Graphics, Graphic Design, Event
Production, Content Development, Sponsorship Integration,
Press Conference, Hospitality Coordination, Sponsor Liaison,
Gifting Suites, Video and Photo documentation.

12. SOME PRESS
January 20, 2007
7, 2007 za.
’s Irving Pla
February 1 February 2007
Manhattan
d
Mahou Gets Key to Miami Beach at Product Launch
ck, who cite
…Mick Ro Casa Casuarina is
cel- hosting
h’s Karen was held to Fashion Designer
claimed Flamenco troupe
Spanish beer Mahou
eah Yea The party Esteban
a big party Thursda
the Yeah Y y for the
Flamenco Puro, and a
received the key to Miami Cortazar will host
of its
able re-launch
ost fashion the event,
launch of a new Sp
ebrate the crowd of several hundred
Beach at its first interna-
O as the m anish which we hear is on
e of his
beer, Mahou.
y, socialites… Event planners
tional beer launch, an event
music toda yfarer
woman in original Wa last Miami appeara
Mack Industries set a very
that took place at Casa nces.
a Barton, Cortazar is packing
ch club-like atmosphere—from
joined Mis Casuarina and welcomed
nglasses… up his
According to even
ble, su t organiz-
the VIP list at the entrance,
Mahou’s CEO Alberto
Piper Pera showroom and mo
ving op-
Molly Sims, ers, there will be fla
to the DJ booth taking cen- menco
Rodriguez Toquero, fashion erations to New Yo
n, Norman rk City.
dancers, tapas ma
ter stage, to the celebrities
designer and event host
Jimmy Fallo kers,
0 other Spanish DJs and
in attendance—and placed
Esteban Cortazar, New
d about 60 special
Reesus an Spanish references every-
York’s Spanish-inspired Nu musical guests.
y night
Wednesda where…
Jazz songstress Malena
guests on
Perez, internationally-ac-
t
an party a
for a Ray-B
November 16, 2006
in Parties
2006: The Year 1:18 PM
:
asn’t Partying
July 14, 2006
which were on full display
When He W The Long Tail Has Room for Bestsellers
tipe Hollywood starlets and
re Michael S last night. We absorbed
famed whe legitimate rockers turned
red for his
k Rock, The the power of the art while
was hono
Mic Last night’s launch party for the book business, focusing on
ched a out last night to celebrate
aritable consuming an ungodly
lensman laun generous ch -
Chris Anderson and The Long Brockman’s role as a repre
Mick Rock’s latest col-
e campaign number of the truly excel-
worldwid Tail packed the bar at the sentative of serious nonfiction
work and lection of photos, all of
nt exhibi- lent coconut shrimp and
prints
and concurre Tribeca Cinemas; I recognized with a scientific focus. I did
donated rock which feature iconic rock mini cheeseburgers. Ku-
.
g a couple of
with Ray-Ban literary agent John Brockman eventually get a chance to say
(includin
tion and rollers modeling off dos to whomever sorted
nerated
re. by his distinctive white hat hello to Anderson and chat
Cause Celeb mine) that ge their Wayfarers. The Kill- the food situation. (see for yourself at my Flickr about the book’s immediate
wedge
some plump ers, Primal Scream, John Attendees included Mis- page) and asked him what success, which further proves,
vorite party use.” Marr and Eagles of Death
“My fa for the ca cha Barton, Molly Sims excited him the most about as he’d been saying in relation
as the
of the year w metal (who performed at and Jimmy Fallon plus the Anderson’s theory the first to Dead Man’s Chest, that hits
ent at the event) had photos of
Food Bank ev photographer… time he saw it. “It makes you aren’t dead yet....
them wearing the glasses
piers,
Chelsea rethink everything,” Brockman
said, and we talked a bit about
11
how this was especially true in

13. SOME PRESS
Septem
ber 8, 2
005
Party R
e
rocks? port: Fashion
irls
razilian Gheavy 2005
006 .B
ed live ped some
June 20, 2 r Sept.
ber 22,
for peo
venue fo
NYC, Wir … Afte
Septem
p
hum althoug le to ogle,
r g NYC
t night in derson Blacc to the M Hiro, I headed
ss, Aloe ingually,
Las la mullin ently
vent curr lace
h some
ba
hris An ing with Motoro hone launch
otorola
EIC C ttle th media e
bil goers d party-
crooned urphy kept at Web Party to take p
id p
threw a li zine crew and just loo more than
ste iTunes d
the rap r Hall where schedule , September 7th
James M zy DJing in be- k: betw
his maga rpill folks at the p day
perform er Common la is
things crats but it wasn’t Wednes
e ’s
the imp – Motoro the nhattan
romptu en e on Ma
the Flavo inema to cel-
e
Exclusiv
e
een se Rock came was lau d. Motorola troduce t a venu
dance
perform crump h on
tw ug
to in da
ca C e…. Thro
his planning
k
Tribe of n nticipate
until Spa e floor got n
e release new iTu ching their West Sid ction affiliates,
ance
(the Mo much-a
ebrate thlture economics phones
rst of its
to
out that thdy: throw your swear th rola people
nes ph du rces say
sic
fi s pro
unes mu xt of it
one
– the fi
iche cu back, The ies, sou
row ROKR iT
e danc
n t the early ne
rst eve
really k Industr nging for
, let’s shu weren’t
rd ers
theory ha. After DJ sets ork City
r in Mac
wo
hands upwn rowdy. Dear b rld. Fake pho the h in New Y le Insider has is arra
end of ired) and the otorola
g Tail arty
z- d after p
and a fe
Lon ne
ooths d ourc - M
ce do th, App
RITE the part
pla unch an
arv derson: W ing to s
mon
the imp isplaying
by Qool Mmall Change ght
y, most
of the p Splashli
s the la
Accord
Chris An h . lace at
ireles
were le one booths learned
re
$ OKS! gadgets ssive new t
wearing owerPoint ith the w to take p West 35th Stree
O
MORE B iar w
ft es famil la
the new empty, with
(and...a P on), Anderson s, Motoro
around were situated dios on
y’s plan Stu
attan….
sentati where phones no compan e
and the ope unveil th
s
pre in Manh
me book n space paring to cial
in sight.
signed so hundred of his s pre
at a spe
told a fewiends to get phones
closest fr
March 04
to
11, 2004 e
The M3 g dition
… this be eneration
iety be seen at WMC
2004
a i an n Soc
March 4, revue-sty
ing Miami,
maphitc, od even cell phone art willm video aspect
le
M3 is abo of Life extr Elements
Inforo, gr well, and ut parties as key memb avaganza…
the music
March 12, 2004 at these s all star M3 er of the
a whole fil
Film, vide h
was (dubbed th indings
use I felt it
passport cost $285
include ev team
onfer-
If This Is Truly Busi-
r Music C down beca is confer- e M3
The Winte Sunset Se ers Caroly ent produc-
y
and gained the bearer
ling six-da
ness, Who Need Talk t th
missing a going to b ssions) is
spraw ack, a
and Adam n Clerkson
ence is a ys Willie M deo
Miami
admission to pan- e supplied
of Play?
ence,” sa
e gentle by some o publicist V Davids,
film and vi
party in th rts
els and parties that
3 Visual A interesting f the most
of
…By contrast, the
producer ic
ter The M (from Girlie kie Starr
the
charge of
visuals to
win lineups th
brought together a
M3 Summit, orga-
who is in conferenc
rings Flavorpill’s Action),
e week ha at
3.
Festival, b ce with film wing of M
more diverse mix of
multimedia kend project seen in so Lewis an Sascha
nized by the New s
n
e confere Sounds ra me time.
deo instal-
th ee
Mangan, d Mark
M3 is no w an ambitious
D.J.’s and live acts.
York based writer
enings, vi nge from
scre
consultanand creative
the ‘wave
ns, but
d projectio
One highlight was a
for Mack
David Prince and
of Midwesy bleepage
and
lations an make film man-about and man
s,
eo graphic e attempt to
virtuosic performance t Product
sponsored by Mo- e
r part of th
d
moving vi to Louie V Willie Mac t-town
ing and liv gula
video a re ega’s new
by the British rapper
nference.
mix
torola, was hipper
live video k…
,
sic Co
ted
ll of it crea Winter Mu
Dizzee Rascal. The
and nimbler but also
painting, a My
t music. “
m3 program was u
for or abo
slicker and more
in film and
nd is
anti-tribal: the focus
backgrou
corporate. An M3
bring
wanted to
video so I

14. CONTACT
VISIT
If you are ready to push your company to the next level
and realize the extraordinary, then you are ready for us.
241 Centre Street @ Broome
Floor 6, Suite 7
New York, NY 10013
CALL
O/ 1.212.600.9261
F/ 1.646.390.4147
CONNECT
Willie Mack
willie@mackindustries.net
www.mackindustries.net